Chosankha Apple M'buku lake latsopano "Design forward", wojambula ndi wojambula waku Germany Hartmut Esslinger, woyambitsa Frogdesign, akufotokoza momveka bwino kamangidwe kake komanso momwe kupita patsogolo kwatsopano kwapangitsa kusintha kwa msika wa ogula, makamaka kwa makampani opambana kwambiri a ku America omwe adamangidwapo: kampani ya apulo.
Kukhazikitsidwa mwalamulo kwa bukhuli kunachitika pamwambo wotsegulira chiwonetsero cha "Standards of Germany Design - From House Building to Globalization", yomwe idachitikira ku Hong Kong ngati gawo la BODW 2012. (zolemba mkonzi: Business of Design Week 2012 - Chiwonetsero chachikulu kwambiri chaukadaulo ku Asia). Chiwonetserocho chinali mgwirizano pakati pa Hong Kong Design Institute (HKDI), International Design Museum ku Munich "The neue Sammlung" ndi Red Dot Design Museum ku Essen, Germany.
Woimira bungwe la Designboom anakumana ndi Hartmut Esslinger atangotsala pang’ono kutulutsa buku lake ku Hong Kong ndipo analandira makope oyambirira a bukulo panthaŵiyo. Adalankhula za mapulani anzeru a Apple komanso ubale wawo ndi Steve Jobs. M'nkhaniyi, tiyang'ana mmbuyo pa mapangidwe a Esslinger koyambirira kwa 80s, kujambula ndi kulemba ma prototypes, malingaliro, ndi kafukufuku wamapiritsi a Apple, makompyuta, ndi laputopu.
Ndikufuna kuti mapangidwe a Apple asakhale abwino kwambiri pamakampani apakompyuta, koma kuti akhale abwino kwambiri padziko lonse lapansi. Steve Jobs
Pamene Apple inali kale pamsika kwa chaka chachisanu ndi chimodzi, ndiko kuti, mu 1982, woyambitsa ndi tcheyamani Steve Jobs anali ndi zaka makumi awiri ndi zisanu ndi zitatu. Steve - mwachilengedwe komanso wotentheka pakupanga kwakukulu, adazindikira kuti anthu ali m'mavuto. Kupatula kukalamba kwa Apple, zinthu sizinayende bwino poyerekeza ndi kampani yamakompyuta ya IBM. Ndipo onse anali oyipa, makamaka Apple III komanso Apple Lisa yomwe idatulutsidwa posachedwa. Mtsogoleri wamkulu wa Apple - munthu wosowa - Michael Scott, adapanga magawo osiyanasiyana abizinesi pamtundu uliwonse wazinthu, kuphatikiza zida monga oyang'anira ndi kukumbukira. Gawo lirilonse linali ndi mutu wake wa mapangidwe ndikupanga zinthu monga momwe aliyense amafunira. Zotsatira zake, zogulitsa za Apple zimagawana pang'ono mwanjira yachilankhulo chodziwika bwino kapena kaphatikizidwe kake. M'malo mwake, kusapanga bwino kunali chizindikiro komanso kumayambitsa mavuto akampani ya Apple. Chikhumbo cha Steve kuti athetse njira yosiyana ndi yomwe idabala ndondomeko ya polojekitiyi. Cholinga chake chinali kusintha malingaliro a mtundu wa Apple ndi mizere yazogulitsa, kusintha tsogolo la kampaniyo, ndipo pamapeto pake kusintha momwe dziko limaganizira komanso kugwiritsa ntchito ukadaulo wamagetsi ogula ndi kulumikizana.
Ntchitoyi idalimbikitsidwa ndi lingaliro lochokera kwa Richardson Smith's "Design Agency" (kenako adatengedwa ndi Fitch) ntchito ya Xerox, pomwe opanga adagwira ntchito ndi magawo angapo mkati mwa Xerox kuti apange chilankhulo chimodzi chapamwamba kwambiri chomwe kampaniyo ingagwiritse ntchito pakampani yonse. . Jerry Manock, wopanga zinthu za Apple II komanso wamkulu wa mapangidwe a gawo la Macintosh, ndi Rob Gemmell, wamkulu wagawo la Apple II, adapanga dongosolo lomwe angayitanire opanga padziko lonse lapansi ku likulu la Apple ndipo, atafunsa mafunso. aliyense, khalani ndi mpikisano pakati pa osankhidwa awiri apamwamba. Apple ingasankhe wopambana ndikugwiritsa ntchito kapangidwe kake ngati lingaliro la chilankhulo chake chatsopano. Palibe amene adadziwa panthawiyo kuti Apple inali mkati mosintha kukhala kampani yomwe njira yake yozikidwa pamapangidwe ake komanso kuthandizidwa ndi ndalama ndi zatsopano zitha kutanthauza kupambana padziko lonse lapansi. Pambuyo pokambirana zambiri ndi Steve Jobs ndi akuluakulu ena a Apple, tidazindikira njira zitatu zopititsira patsogolo chitukuko.
Concept 1 adatanthauzidwa ndi mawu akuti "akadachita chiyani ku Sony ngati atapanga kompyuta". Sindinakonde chifukwa cha mikangano yomwe ingachitike ndi Sony, koma Steve adaumirira. Anaona kuti chilankhulo chosavuta cha Sony chinali "chozizira" ndipo chikhoza kukhala chitsanzo chabwino kapena choyimira. Ndipo inali Sony yomwe idakhazikitsa njira ndi liwiro popanga "zapamwamba kwambiri" zogula - zanzeru, zazing'ono komanso zonyamula.
Concept 2 itha kutchedwa "Americana", chifukwa idaphatikiza mapangidwe a "high-tech" ndi mtundu wakale waku America wopanga. Zitsanzo zikuphatikiza ntchito za Raymond Loewy monga kapangidwe ka ndege ka Studebaker ndi makasitomala ena amagalimoto ndi zida zapakhomo za Elektrolux, kenako zopangidwa ndiofesi ya Gestetner komanso botolo la Coca-Cola.
Concept 3 anasiyidwa kwa ine. Zitha kukhala zokulirapo momwe ndingathere - ndipo chimenecho chinali vuto lalikulu kwambiri. Lingaliro A ndi B anali ozikidwa pa zotsimikizirika, kotero Concept C inali tikiti yanga yopita kusadziwika. Koma akhozanso kukhala wopambana.
Hartmut Esslinger ndi ndani?
Pakati pa zaka za m'ma 1970, adagwira ntchito koyamba kwa Sony pa Trinitron ndi Wega. Kumayambiriro kwa zaka za m'ma 1980, adayamba kugwira ntchito ku Apple. Panthawiyi, njira yawo yolumikizirana idasintha Apple kuchokera poyambira kukhala mtundu wapadziko lonse lapansi. Anathandizira kupanga chinenero chojambula "choyera" chomwe chinayamba ndi Apple IIc yodziwika bwino, kuphatikizapo Macintosh yodziwika bwino, ndipo analamulira kwambiri ku Cupetino kuyambira 1984 mpaka 1990. Ena. Ntchito zina zazikulu zamakasitomala zidaphatikiza kupanga kwapadziko lonse lapansi ndi njira zamtundu wa Lufthansa, zidziwitso zamakampani ndi mapulogalamu ogwiritsira ntchito a SAP ndi kuyika chizindikiro kwa MS Windows limodzi ndi mawonekedwe a ogwiritsa ntchito. Panalinso mgwirizano ndi makampani monga Siemens, NEC, Olympus, HP, Motorola ndi GE. Mu December 1990, Esslinger anali mlengi wamoyo yekhayo amene adawonekera pachikuto cha magazini ya Businessweek, nthawi yomaliza yomwe Raymond Loewy analemekezedwa kwambiri mu 1934. Esslinger ndi pulofesa woyambitsa pa yunivesite ya Design ku Karlsruhe, Germany, ndipo kuyambira 2006 wakhala akudziwika bwino. anali pulofesa wa zomangamanga zamafakitale ku University of Applied Arts ku Vienna, Austria. Lero, Prof. Esslinger ndi mphunzitsi wodziwika wa kamangidwe kaukadaulo mogwirizana ndi Beijing DTMA komanso magulu osiyanasiyana amaphunziro apamwamba omwe amatsata ntchito ku Japan ku Shanghai.
Chimodzi mwazolemba zabwino kwambiri pano! Zikomo.