Filip Novotny Malo ochepa ochezera a pa Intaneti akhala akukambidwa posachedwapa monga Foursquare. Izi ndichifukwa chakugawika kwake kotsutsana komanso kosazolowereka m'magawo awiri otsatira. Za Foursquare Chithunzi cha 8.0 Komanso, sitingathe kunena za izo ngati ntchito yothandiza anthu, pakatikati pake pali malo odyera okhawo ndi malo ena oti mufufuze, kuyendera ndikuwunika. Kagwiridwe ka ntchito ka ntchito yoyambirirayo kenaka idatengedwa kumlingo wina ndi Swarm wobadwa kumene. Kugawanikana kosayembekezereka kumeneku kwagawanika, pamodzi ndi kugwiritsa ntchito, ogwiritsa ntchito - ena amavomereza kusintha, ena amakana. Kodi Foursquare anachipeza bwino?
Tiyeni tiwone kaye momwe pulogalamuyi idawonekera m'masiku ake oyamba. Munali mchaka cha 2009 ndipo Dennis Crowley ndi Navin Selvadurai adaganiza zoyambitsa pulojekiti yawo yamaloto a ntchito ya mafoni a geolocation. Iwo adautcha dzina la masewera otchuka a mpira waku America - Foursquare. Poyamba analibe ndalama zokwanira, choncho anangotulutsa katundu wawo watsopano m’mizinda yochepa chabe ku United States. Sizinatenge nthawi, komabe, ndipo chifukwa cha ndalama zolemera, adatha kukula mpaka mazana amizinda m'makontinenti angapo, ndipo mu 2010, potsirizira pake ku dziko lonse lapansi.
Foursquare imayang'ana kwambiri pamayanjano a ogwiritsa ntchito ake - kuyang'ana m'mabizinesi, kusonkhanitsa mfundo, kupikisana pamatebulo, kupikisana paudindo wapamwamba wa meya wa izi kapena malo awo. Kwa zaka zisanu, zosintha zazikulu zingapo zidabwera, zomwe nthawi zambiri zimasintha pulogalamuyo kuchokera pansi ndikuyesera kuti ikhale yowoneka bwino. Panali zosintha pamndandanda wazolowera posachedwa, chophimba chachikulu chidasinthidwa m'njira zosiyanasiyana, batani lolowera lidakulirakulira.
Komabe, zomwe mwatsoka sizinawone kusintha kwakukulu kunali ntchito zongotchulidwa kumene. M'kupita kwa nthawi, kukopa kolowera m'mabizinesi osiyanasiyana kunayamba kuzimiririka mosaletseka. Kulowa ndi kutolera mabaji sikunali kosangalatsa monga kale, ndipo zochita za ogwiritsa ntchito pang'onopang'ono zidayamba kuyimilira. Ngakhale Foursquare sangatipatse manambala enieni okhudzana ndi kuchuluka kwa maakaunti omwe akugwira ntchito, chithunzi cha kuchuluka kwa kutsitsa kwa pulogalamuyo mu App Store imadziwonetsera yokha. Pofika mu Seputembala 2013, tikuwona kutsika koonekeratu, ndipo zinthu sizinawoneke bwinonso pa Android.
Komabe, izi sizinatanthauze kuti Foursquare idzaiwalika kotheratu. Ngakhale kuti anali ndi zophophonya, anali adakali pabwino kwambiri ndipo anali ndi zambiri zoti apereke. Ogwiritsa ntchito ake asiya maupangiri ambiri ndi ndemanga zamabizinesi limodzi ndi macheke awo pazaka zisanu zogwiritsidwa ntchito. Pulogalamu ya buluu sinalinso chida chosonkhanitsira mfundo ndikungotsatira abwenzi, yasintha kukhala pulogalamu yotchuka yokhala ndi zikhumbo zopikisana ndi wolamulira wamsika wapano, Yelp.
Kuphatikiza apo, ngakhale ali ndi malo abwinoko oyambira, mdani wamkulu wa Foursquare sanathe kupanga pulogalamu yabwino, yodzaza ndi mafoni kwa zaka zambiri. Chifukwa chake, ogwiritsa ntchito adakonda kuchedwetsa ngakhale chinthu choletsedwa monga kulemba ndemanga mpaka atakhala pansi pakompyuta. Kwa izi titha kuwonjezeranso kukhazikitsidwa kwanzeru kwautumiki kunja kwa United States (ku Czech Republic wakhalapo kuyambira July 2013) ndipo tiyenera kuvomereza kuti Yelp sanatsutse kwambiri ku Foursquare.
Foursquare inali ndi njira ziwiri zoti zitenge panthawi yomwe idayamba kuchepa. Yesani kukonza zochitika zomwe zanyalanyazidwa kwa nthawi yayitali, kapena zithetseni kwathunthu. Oyang'anira kampaniyo adathetsa izi mwa Solomon ndikuthetsa ntchitoyo. Inayambira panjira yolimbana mwachindunji ndi mpikisano wake wamkulu.
Pambuyo pake, palibe amene amakana izi mu kampaniyi, Foursquar yatsopano imatchedwa "Yelp-killer" muofesi. Oyang'anira akukhulupirira kuti akhoza kugonjetsa mpikisano wake chifukwa cha luso lake lamakono, chifukwa chake adasankhanso njira zosayembekezereka za masabata otsiriza. Chilimbikitso chachikulu chinali zotsatira zosasangalatsa pakuyesa kwa ogwiritsa ntchito: "Tidayang'ana zotsatira za kusanthula ndipo tidapeza kuti 1 yokha mwa 20 yomwe idayambitsa ntchitoyo inali ndi kuyanjana komanso nthawi yomweyo kufunafuna malo atsopano." akuvomereza Wachiwiri kwa Wachiwiri kwa Product Management Noah Weiss. Chotsatira chomveka m'malingaliro a oyang'anira kampani chinali kulekanitsa zigawo ziwirizi.
Foursquare yoyambirira idachotsadi chikhalidwe chake ndikubetcha pakusaka kwabwino kwambiri, kuyamikira komanso kuvotera mabizinesi - kukhala mpikisano wachindunji ku Yelp. Komabe, izi zikubweretsa vuto lalikulu: ngakhale mbali yachitukuko ya Foursquare yoyambirira sinali bwino ndipo idayamba chizolowezi pambuyo pakugwiritsa ntchito kwakanthawi, izi zidapangitsa kugwiritsa ntchito pulogalamuyi kukhala kosangalatsa komanso kosangalatsa.
Titha kusaka malo malinga ndi zomwe anzathu amakonda, kupeza mwachangu mindandanda yawo, ndemanga zawo, ndi zina zotero. Mwachidule, tinali ndi chifukwa chobwerera ku Foursquare, ngati chifukwa cha chizolowezi. Komabe, izi zotchedwa gamification zapita ndipo palibe chomwe chingalowe m'malo mwa Foursquare yatsopano. M'malo mwake, tiyenera kuvomereza pulogalamu yatsopano ya Swarm, yomwe, malinga ndi zonena za boma, imayenera kulanda machitidwe am'mbuyomu.
Komabe, sizowona kwenikweni, popeza pulogalamu ya mlongo yatsopanoyi imangopereka kachigawo kakang'ono ka izo. Kusonkhanitsa mfundo, kutulutsa abwenzi, kuwonetsa baji yanu ndi zina zotero - zonse zomwe zasowa. Chatsala ndi pulogalamu yosavuta yomwe imagwiritsidwa ntchito pogawana komwe muli. Poyerekeza ndi zida zofananira, sizipereka chilichonse chowonjezera, mwina kungolunjika kolondola komanso mndandanda wamalo olowera. Komanso chotchedwa ambient check-in, i.e. kuthekera kugawana malo anu basi popanda kufunika lolowera pamanja. Zomwe ziri - zolondola bwanji zikusonyeza seva TechCrunch - chinthu chomwe mwina palibe amene adawonetsa chidwi nacho.
Kumbali inayi, ndizabwino kunena kuti mtundu watsopano wa Foursquare ukudziwa zomwe akufuna kukwaniritsa (kukhala pulogalamu yapamwamba yolimbikitsira makonda) ndipo mpaka pano ikugwira ntchito yake bwino kwambiri. Sitingakane izi pautumiki, ndipo pambuyo pake, talemba kale zosintha zingapo mu nkhani yapita. Ngakhale kumapeto kwake, komabe, panali zokayikitsa za kulondola kwa magawo ogwiritsira ntchito, ndipo pakali pano ndi nthawi yoti tibwerere ku funso lathu loyamba - kodi Foursquare anachitadi bwino?
Tikayang'ana momwe zinthu ziliri panopa, chisankhocho chikuwonekera kwa kasitomala waku Czech. Zonse zimatengera zomwe mukuyembekezera kuchokera ku Foursquare. Kapena mwa kuyankhula kwina, mwaigwiritsa ntchito bwanji mpaka pano. Ngati mudakonda makamaka chifukwa chophatikiza kutsata kosangalatsa kwa anzanu ndi malingaliro abizinesi atsopano, mwina mudzakhumudwitsidwa kwambiri ndi mtundu watsopano wa pulogalamuyi. Ngati mudagwiritsa ntchito Foursquare kokha posaka malo odyera kapena mahotela abwino mukamayenda kunja, zosinthazi zizikhala zothandiza.
Komabe, kwa ogwiritsa ntchito akunja ndipo, pambuyo pake, kwa Foursquare palokha, funsoli silidziwika bwino. Kodi ntchitoyi, momwe ilili pano, ingaganizirenso za kukula kapena kupitilira Yelp mdani wake wamkulu? Ngakhale mpikisanowu ungawoneke ngati wopanda vuto m'dera lathu, ndiwotchuka kwambiri kunja ngakhale uli ndi zofooka. Apple idasankhanso kuti iwonjezere zida zake mapa ndi othandizira mawu mtsikana wotchedwa Siri.
Tikayang'anitsitsa, Yelp ndi Foursquare ndizofanana kwambiri, ndipo popanda kuchita masewera olimbitsa thupi, n'zovuta kulingalira momwe Foursquare ikuyesera kukopa ogwiritsa ntchito ambiri. M'malo mwake, ndi kusintha kosokoneza ku mbadwo watsopano wa mapulogalamu, adataya chiyanjo cha ena mwa makasitomala ake, zomwe zimatsimikiziridwa ndi chiwerengero cha ogwiritsa ntchito mu App Store. Mtundu wa Foursquare 8.0 umayamikiridwa ndi ogwiritsa ntchito ngati nyenyezi ziwiri mwa zisanu, ndipo Swarm ndiyabwinoko.
Titha kufotokozera momveka bwino zotsatira zoyipazi mwa kukana kwachikhalidwe kusintha, monga momwe timachitira pokonzanso Facebook, Twitter kapena mautumiki ena otchuka. Momwemonso, ndizotheka kulungamitsa lingaliro la Foursquare losiya kuyanjana kwakukulu mu pulogalamu yake ndikupereka zotsalira zake ku Swarm. Komabe, m'mbiri yake, Foursquare yamanga ndendende pamtengo wowonjezerawu, womwe umasiyanitsa ndi mpikisano. Ndiye chifukwa chake amazembera (1, 2, 3) lingaliro lakuti kukonzanso kwakukulu kwa pulogalamu ya buluu si sitepe yabwinoko kuchokera ku Foursquare, koma mwinamwake mosiyana.
Ndikadakhala ku Czech Republic, ndikadachotsa mapulogalamu onse awiri ndikuyika YELP. Gawoli ndilolephera ndipo sindigwiritsa ntchito pulogalamu iliyonse ngati iyi. Adatenga gawo lonse la FUN kuchokera pamenepo ndipo tsopano ndingoyang'anani apa fufuzani pamenepo
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