Tsekani malonda

Katswiri wofufuza zolimbitsa thupi Fitbit wavomereza kuti apeze smartwatch yoyambira Pebble, yomwe idayamba pa Kickstarter zaka zinayi zapitazo. Ndalama zomwe zagwiritsidwa ntchito ndizogwirizana ndi magaziniyi Bloomberg adakhala pansi pa khomo la madola 40 miliyoni (korona 1 biliyoni). Kuchokera kuzinthu zotere, Fitbit akuyembekeza kuphatikiza mapulogalamu a Pebble mu chilengedwe chake ndikuwonjezera malonda. Zizimiririka pang'onopang'ono, monga msika wonse wa smartwatch.

Pogwiritsa ntchito izi, Fitbit imapindula osati nzeru zokhazokha monga machitidwe ogwiritsira ntchito, mapulogalamu apadera ndi mautumiki amtambo, komanso gulu la akatswiri opanga mapulogalamu ndi oyesa. Zomwe zatchulidwazi ziyenera kukhala zofunikira pakupititsa patsogolo kampani yonse. Komabe, Fitbit sanali ndi chidwi ndi hardware, zomwe zikutanthauza kuti mawotchi onse anzeru ochokera ku msonkhano wa Pebble akutha.

"Zovala zodziwika bwino zikayamba kukhala zanzeru komanso zathanzi komanso zolimbitsa thupi zikuwonjezeredwa ku mawotchi anzeru, timawona mwayi wowonjezera zomwe timakwanitsa ndikukulitsa utsogoleri wathu pamsika wazovala. Ndi kupeza kumeneku, tili okonzeka kukulitsa nsanja yathu ndi chilengedwe chonse kuti Fitbit ikhale gawo la moyo wamakasitomala ambiri, "atero a James Park, wamkulu wamkulu komanso woyambitsa mnzake wa Fitbit.

Komabe, palibe zinthu zamtundu wa Pebble zomwe zidzagawidwe. Kuchokera pamitundu ya Pebble 2, Time 2 ndi Core zomwe zaperekedwa chaka chino yayamba kutumizidwa kwa othandizira pa Kickstarter mpaka pano okha omwe atchulidwa koyamba. Ntchito za Time 2 ndi Core tsopano zithetsedwa ndipo makasitomala adzabwezeredwa.

Fitbit akuwona kupeza Pebble ngati mwayi wokhala wamphamvu kwambiri pankhondo yopikisana pamsika wovala zovala, pomwe malonda mu gawo lachitatu la chaka chino adagwa ndi 52 peresenti pachaka, malinga ndi IDC. Pankhani ya gawo la msika komanso kuchuluka kwa zida zogulitsidwa, Fitbit akadali kutsogolera, koma akudziwa bwino zomwe zikuchitika, ndipo kugula Pebble kukuwonetsa kuti akudziwa zofooka zake. Kupatula apo, oyang'anira a Fitbit adatsitsa zomwe amagulitsa pagawo la Khrisimasi lolimba kwambiri.

Malinga ndi zomwe zatchulidwa kale za IDC, osewera onse pamsika akukumana ndi zotsatira zoyipa. Apple Watch idawona kutsika kwazaka zopitilira 70% pachaka mgawo lachitatu, koma poyang'anitsitsa, sizodabwitsa. Makasitomala ambiri akhala akuyembekezera m'badwo watsopano wa mawotchi a Apple m'miyezi iyi, ndipo malonda ake ndi abwino malinga ndi Apple CEO Tim Cook. Sabata yoyamba ya kotala yatsopanoyo akuti inali yabwino kwambiri kwa Watch, ndipo kampani yaku California ikuyembekeza kuti nthawi ya tchuthiyi ibweretsa mbiri yogulitsa mawotchi.

Chitsime: pafupi, Bloomberg
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