Michal Ždanský Apple idalengeza zotsatira zake za kotala lachitatu lazachuma cha 2014 ndipo idakwanitsanso kuswa mbiri zingapo. Kampaniyo idadzipangiranso ndalama ndipo idakwanitsa kufika $37,4 biliyoni muzopeza kotala lapitali, kuphatikiza $7,7 biliyoni pakupindula kwa msonkho usanabwere, ndi 59 peresenti ya ndalama zomwe zimachokera kunja kwa United States. Apple motero idachita bwino ndi ndalama zopitilira mabiliyoni awiri ndi phindu la 800 miliyoni poyerekeza ndi chaka chatha. Ogawana nawo adzakondwera ndi kuwonjezeka kwa malire, omwe adakwera ndi 2,5 peresenti kufika pa 39,4 peresenti. Pachikhalidwe, ma iPhones adatsogolera, ma Mac adalembanso malonda osangalatsa, m'malo mwake, iPad ndipo, monga kotala lililonse, komanso ma iPod.
Monga zikuyembekezeredwa, ma iPhones ndi omwe amagawana ndalama zambiri, pansi pa 53 peresenti. Apple idagulitsa 35,2 miliyoni aiwo mu kotala yake yaposachedwa kwambiri, chiwonjezeko cha 13 peresenti kuposa chaka chatha. Komabe, poyerekeza ndi kotala yapitayi, chiwerengerochi chatsika ndi 19 peresenti, zomwe zimamveka chifukwa ma iPhones atsopano akuyembekezeka mu September. Ngakhale zinali choncho, malonda anali amphamvu kwambiri, mwatsoka Apple sanena kuti ndi angati omwe anagulitsidwa. Komabe, kutengera kutsika kwa mtengo wapakati, zitha kuyerekezedwa kuti ma iPhone 5cs ambiri adagulitsidwa kuposa atangoyamba kumene. Komabe, ma iPhone 5s akupitilizabe kulamulira malonda.
Malonda a iPad adagwa kachiwiri motsatizana. M'gawo lachitatu, Apple idagulitsa "basi" zosakwana mayunitsi 13,3 miliyoni, 9 peresenti yocheperako kuposa nthawi yomweyi chaka chatha. Tim Cook adalongosola miyezi itatu yapitayo kuti malonda ochepetsedwa amabwera chifukwa cha kuchulukitsidwa kwachangu kwa msika mu nthawi yochepa, mwatsoka izi zikupitirirabe. Malonda a iPad anali otsika kwambiri m'zaka ziwiri kotala ili. Nthawi yomweyo, wofufuza wolondola nthawi zambiri Horace Dediu adaneneratu kukula kwa ma iPads khumi. Wall Street mwina idzachitapo kanthu mwamphamvu pakugulitsa kochepa kwa mapiritsi.
Nkhani zabwino zimachokera ku gawo la makompyuta, komwe malonda a Mac adawonjezekanso, ndi 18 peresenti mpaka mayunitsi 4,4 miliyoni. Apple ikhoza kuona kuti izi ndi zotsatira zabwino kwambiri pamsika womwe malonda a PC nthawi zambiri amatsika kotala lililonse, ndipo izi zakhala zikuchitika kwa chaka chachiwiri popanda chizindikiro cha kusintha (pakadali pano, malonda a PC akutsika magawo awiri peresenti). M'makompyuta anu, Apple imakhalanso ndi malire apamwamba kwambiri, ndichifukwa chake ikupitirizabe kuwerengera 50 peresenti ya phindu lonse kuchokera ku gawoli. Ma iPod akupitilizabe kutsika, pomwe malonda awo adatsikanso kwambiri ndi 36 peresenti mpaka mayunitsi osakwana mamiliyoni atatu ogulitsidwa. Adabweretsa ndalama zosakwana theka la biliyoni m'nkhokwe za App, zomwe zimapanga gawo limodzi mwamaperesenti a ndalama zonse.
Chochititsa chidwi kwambiri chinali zopereka za iTunes ndi mapulogalamu a mapulogalamu, kuphatikizapo ma App Stores, omwe adapeza ndalama zokwana $ 4,5 biliyoni, 12 peresenti kuyambira chaka chatha. Pagawo lazachuma lotsatira, Apple ikuyembekeza ndalama pakati pa 37 ndi 40 biliyoni madola ndi malire pakati pa 37 ndi 38 peresenti. Zotsatira zachuma zidakonzedwa kwa nthawi yoyamba ndi CFO Luca Maestri watsopano, yemwe adatenga udindo kuchokera kwa Peter Oppenheimer yemwe adatuluka. Maestri adanenanso kuti Apple pakadali pano ili ndi ndalama zoposa $ 160 biliyoni.
"Ndife okondwa ndi zomwe zikubwera za iOS 8 ndi OS X Yosemite, komanso zinthu zatsopano ndi ntchito zomwe sitingathe kudikirira kuti tibweretse," adatero Tim Cook, wamkulu wa Apple.
Ndine wofunitsitsa kudziwa za zatsopanozi. Tikukhulupirira kuti pamapeto pake padzakhala iMac yokhala ndi retina.
Kupanga chisankho sikukukwanirani? Ngakhale zili choncho, ndi imodzi mwapamwamba kwambiri. Akayika 27 ″ retina, angafunike gulu la 4K. Ndipo sindiyenera kukhala ndi zinthu ziwiri kuchokera kugawo lomwelo kuyambira 2. Gululo likhoza kukweza mtengo mwamisala.
Ayi, sikokwanira. Ndikuwona ma pixel awa pa iMac yamakono. Ndimawawonanso pa iPad 2 Mitengo ya zowonetsera za 4K ikutsika ndipo tsiku lina ndidzakhala ndi ma iMac okhala ndi chiwonetsero cha 4K. Nthawi zonse pamakhala njira ina ya mac mini yatsopano ndi chiwonetsero chakunja kuchokera kwa wopanga wina. Thandizo la zowonetsera za 4K liyenera kufika ndi OS X 10.10.