Michal Ždanský Apple posachedwapa yalengeza zotsatira zake za kotala yachiwiri ya chaka chino, ndipo palinso chifukwa chokondwerera: mbiri ina inathyoledwa panthawiyi, muzogulitsa ndi phindu, komanso mu malonda. Apple idakwanitsa kupitilira kuyerekeza kwake komanso kuyerekeza kwa akatswiri. Gawo lachiwiri lachuma linabweretsa ndalama zokwana 45,6 biliyoni, zomwe 10,2 biliyoni ndi phindu pamaso pa msonkho. Ogawana nawo adzasangalalanso ndi kuwonjezeka kwa malire, omwe adakwera kuchoka pa 37,5 peresenti kufika pa 39,3 peresenti. Anali malire apamwamba omwe anathandiza chaka ndi chaka kuwonjezeka kwa phindu ndi 7 peresenti.
Mphamvu yomwe ikuyembekezeredwa inalinso ma iPhones, omwe Apple adagulitsa nambala yambiri ya kotala yachiwiri. Ma iPhones 43,7 miliyoni, ndiye bala yatsopano, 17% kapena mayunitsi 6,3 miliyoni kuposa chaka chatha. Mafoni adatenga 57 peresenti ya ndalama zomwe Apple amapeza. Wogwiritsa ntchito ku China komanso nthawi yomweyo woyendetsa wamkulu kwambiri padziko lonse lapansi, China Mobile, yemwe adayamba kugulitsa mafoni a Apple kotala lomaliza, mwina adasamalira kugulitsa kwakukulu kwa ma iPhones. Momwemonso, chonyamulira chachikulu kwambiri ku Japan cha DoCoMo iPhone chidayamba kupereka iPhone mu kotala yomaliza yandalama. Kupatula apo, m'magawo onse awiri, Apple idalemba chiwonjezeko chonse cha 1,8 biliyoni pakubweza.
Kumbali ina, ma iPads awona kuchepa kwakukulu, pomwe gawo ili likukula mpaka pano. Ma iPads okwana 16,35 miliyoni adagulitsidwa, omwe ndi 16 peresenti poyerekeza ndi chaka chatha. Ofufuza adaneneratunso kugulitsa kochepa kwa piritsili, ndikuzindikira kuti msika wa piritsi ukhoza kugunda kwambiri ndipo zida zomwezo ziyenera kukulitsa kwambiri kuti zipitilize kudya ma PC. Ngakhale iPad Air kapena iPad mini yomwe ili ndi mawonekedwe a Retina, yomwe nthawi zonse imayimira ukadaulo wapamwamba pakati pa mapiritsi, sizinathandize kugulitsa kwakukulu. Ma iPads amangopitilira 16,5 peresenti ya ndalama zonse.
M'malo mwake, Macs adachita bwino kwambiri. Apple idagulitsa magawo asanu kuposa chaka chatha, okwana mayunitsi 4,1 miliyoni. Ndi malonda ambiri a PC akupitirirabe kuchepa 6-7 peresenti pachaka, kuwonjezeka kwa malonda ndi zotsatira zolemekezeka kwambiri, makamaka popeza malonda a Mac analinso pansi mkati mwa magawo angapo m'madera apitalo chaka chatha. Sizinali mpaka magawo awiri omaliza azachuma pomwe Apple idawonanso kukula. Kotala ino, Macy adapeza 12 peresenti yazopeza.
Kugulitsa kwa iPod kwakhala kukutsika, ndipo kotala ilinso chimodzimodzi. Kutsika kwa pachaka kwa malonda a 51 peresenti mpaka "basi" mayunitsi a 2,76 miliyoni akuwonetsa kuti msika wa oimba nyimbo ukutha pang'onopang'ono, m'malo mwake ndi osewera ophatikizidwa mu mafoni a m'manja. Ma iPod akuyimira gawo limodzi chabe lazogulitsa kotala ino, ndipo ndizokayikitsa ngati Apple idzakhala ndi chifukwa chosinthira osewera chaka chino. Idatulutsanso ma iPods atsopano zaka ziwiri zapitazo. Ndalama zambiri zinabweretsedwa ndi iTunes ndi ntchito, zoposa 4,57 biliyoni, komanso kugulitsa zipangizo, zomwe zinapeza ndalama zosakwana 1,42 biliyoni.
"Ndife onyadira kwambiri zotsatira zathu za kotala, makamaka malonda amphamvu a iPhone ndi ndalama zolembera ntchito. Tikuyembekezera mwachidwi kubweretsa zinthu zina zatsopano zomwe Apple yokha ingabweretse pamsika, "adatero CEO wa Apple Tim Cook.
Kusintha kosangalatsa kwambiri kudzachitika m'magawo akampani. Apple ikufuna kugawa zomwe zilipo panopa pa chiŵerengero cha 7-to-1, kutanthauza kuti eni ake adzalandira magawo asanu ndi awiri kwa aliyense yemwe ali nawo, ndi magawo asanu ndi awiriwo omwe ali ofanana ndi omwe ali pafupi ndi msika wogulitsa. Kusunthaku kudzachitika sabata yoyamba ya June, panthawi yomwe mtengo wa gawo limodzi udzatsika pafupifupi $ 60 mpaka $ 70. Bungwe la Atsogoleri a Apple linavomerezanso kuwonjezeka kwa pulogalamu yogula magawo, kuchokera ku 60 biliyoni kufika ku 90 biliyoni. Pofika kumapeto kwa 2015, kampaniyo ikukonzekera kugwiritsa ntchito ndalama zonse za 130 biliyoni motere. Pakadali pano, Apple yabweza $66 biliyoni kwa omwe ali nawo kuyambira pulogalamuyo idayamba mu Ogasiti 2012.
Muli ndi cholakwika pamenepo: 45,6 biliyoni iyenera kukhala yolondola
Mosayembekezereka kwambiri wamakhalidwe, makamaka iMac. Anadabwa ndi iPad.