Philip Houska Palibe kukayika kuti ntchito yosinthira nyimbo ya Spotify ndizochitika padziko lonse lapansi ndipo yafalitsa njira yomwe tatchulayi yomvera nyimbo ngakhale pakati pa ogwiritsa ntchito osadziwa. Tsopano, omvera ambiri amakono amaganiza za kampani ya ku Scandinavia iyi posewera nyimbo ndi ma Albums pa intaneti. Ngakhale ikadali ndi mwayi m'derali, idayiwala chinthu chimodzi chofunikira kwambiri masiku ano ndi ntchito zambiri zopikisana, kuphatikiza Apple Music ndi Tidal, igwiritseni ntchito - kupatula nyimbo.
Sizinali kale kwambiri pamene ojambula amayesa kutengera nyimbo zawo kumalo osiyanasiyana, kuti mwanzeru apeze malonda apamwamba ndipo motero amapeza ndalama zambiri. Zimenezo zinali zomveka. Koma nthawi zikusintha ndipo tsopano mawu oti "kupatula" akugwiritsidwa ntchito kwambiri pakati pa ojambula nyimbo.
Pali zifukwa zingapo zoperekera malangizo otere a oimba ofunikira. Popeza kugulitsa kwamarekodi kukucheperachepera ndipo kukhamukira kukukulirakulira, pali chilimbikitso choti mupindule nazo. M'miyezi isanu ndi umodzi yapitayo, akatswiri ojambula monga Future, Rihanna, Kanye West, Beyoncé, Coldplay ndi Drake adutsa njira yotulutsa chimbale chomwe chimangothandizira nyimbo zotsatsira nyimbo. Ndipo ankadziwa bwino chifukwa chimene ankachitira zimenezi.
Drake akhoza kukhala chitsanzo chabwino cha momwe angagwiritsire ntchito mwayi umenewu. Canadian rapper posachedwa adatulutsa chimbale chake "Views" pa Apple Music yokha ndipo zinathekadi kwa iye mwina monga momwe akanathera. Ndipo osati kwa iye yekha, komanso kwa Apple.
Ufulu wapadera unagwiritsidwa ntchito ndi onse awiri. Kumbali imodzi, Drake adalandira ndalama zambiri popereka maufuluwa kwa Apple, ndipo kumbali ina, chifukwa chodzipatula, Apple Music idapeza chidwi chomwe chingakope makasitomala atsopano. Kuonjezera apo, chizindikiro chake chinaonetsetsa kuti nyimbo zatsopano za Drake sizinafike ku YouTube, zomwe zikanawononga malingaliro onse a yekha.
Izi zikutsatira kuti munthu akangofuna kumvera chimbale chatsopano cha Drake, sanachitire mwina koma kutembenukira ku nyimbo ya chimphona cha California. Ndipo kulipira. Kuphatikiza apo, kukhamukira kwapadera pa ntchito imodzi kumapereka phindu linanso - ma Albamu oterowo amatha kukhalabe okwera pama chart a nyimbo ngakhale mgwirizano wokhawokha utatha, zomwe zimapangitsa kuti awonjezere ndalama za wojambula.
Zochitika zoterezi, zomwe siziri zoona kwa Drake, koma adamusankhanso, mwachitsanzo Taylor Swift kapena Coldplay, koma sizingagwiritsidwe ntchito pautumiki womwe udapangitsa kuti kusanja kutchuke - Spotify. Kampani yaku Sweden yanena kangapo kuti ikukana kupatsa akatswiri ojambula ufulu wokhawokha wotulutsa ma Albums, kotero oimba odziwika kwambiri adayamba kutembenukira kwina, ku Apple Music kapena Tidal.
Kupatula apo, Spotify nthawi zambiri amasiyidwa ndi osewera ngakhale asanachitike zokambirana zamtundu womwewo, chifukwa chakuti ntchito yaku Sweden imapereka mtundu waulere. Pa izo, wosuta sayenera kulipira khobidi limodzi kuti amvetsere nyimbo iliyonse, iye nthawi zina amasokonezedwa ndi malonda. Komabe, zotsatira zake ndi mphoto yotsika kwambiri kwa ojambula. Mwachitsanzo, Taylor Swift (osati iye yekha) adatsutsa kwambiri kutsatsira kwaulere, motero adatulutsa chimbale chake chaposachedwa chokha cholipira Apple Music.
Komabe, Spotify adayimilira pachigamulo chake kwa nthawi yayitali. Koma momwe machitidwe odzipatula amachulukirachulukirachulukira, zikuwoneka kuti ngakhale Spotify atha kuwunikanso momwe amachitira. Leccos ikhoza kuwonetsa zomwe kampaniyo yapeza posachedwa monga Troy Carter, woyang'anira nyimbo yemwe adadziwika, mwachitsanzo, chifukwa chochita bwino ndi Lady Gaga. Carter tsopano akukambirana za mapangano a Spotify ndikuyang'ana zatsopano.
Chifukwa chake sitidzadabwitsidwa kwambiri ngati, m'tsogolomu, nyimbo zatsopano zidzawonekeranso pa Spotify, zomwe sizingaseweredwe kwina kulikonse, ngakhale pa Apple Music kapena pa Tidal. Ngakhale Spotify akupitirizabe kukhala wolamulira wosatsutsika wa malo owonetserako, zingakhale zomveka kuti adumphe pa "mafunde apadera". Ngakhale kampani ya Sweden idalengeza sabata ino kuti yadutsa gawo lalikulu la ogwiritsa ntchito 100 miliyoni, omwe 30 miliyoni akulipira, koma mwachitsanzo. kukula kofulumira kwa Apple Music Ndithu, ndi chenjezo.
Nkhondo pakati pa ntchito zotsatsira nyimbo ingakhale yosangalatsa kwambiri, poganiza kuti Spotify amafikiradi pamakontrakitala apadera. Kumbali imodzi, poyang'ana ngati Spotify adayang'ana ojambula omwewo monga Apple Music kapena Tidal, ndipo kumbali ina, chifukwa chakuti Apple Music itulutsa mtundu wosinthidwa mu kugwa, womwe umayenera. kuyamba kuponda pazidendene za otchuka Spotify ngakhale kwambiri.
Ndidzaphonya mosavuta zamalonda izi, kapena ndidikirira miyezi 2-4 isanakhale kwina kulikonse ;-).