Ondrej Holzman Milandu yomwe Apple ikuyang'anizana ndi mlandu wovulaza ogwiritsa ntchito ndi omwe akupikisana nawo ndi chitetezo cha iPod ndi DRM mu iTunes zitha kusintha mosayembekezereka. Maloya a Apple tsopano afunsa ngati pali odandaula pamlanduwo. Ngati zotsutsa zawo zikanatsimikiziridwa, mlandu wonsewo ukhoza kutha.
Ngakhale kuti akuluakulu a Apple, mkulu wa iTunes Eddy Cue ndi mkulu wa malonda a Phil Schiller, adachitira umboni kwa maola angapo pamaso pa khoti Lachinayi, kalata yapakati pausiku yomwe maloya a Apple adatumiza kwa Woweruza Rogers akhoza kukhala ofunika kwambiri pamapeto pake. Malinga ndi iwo, iPod ya Marianna Rosen waku New Jersey, m'modzi mwa odandaulawo omwe amatchulidwa, sagwera mkati mwa nthawi yomwe mlandu wonsewo waperekedwa.
Apple akuimbidwa mlandu wogwiritsa ntchito chitetezo cha DRM chotchedwa Fairplay mu iTunes kuti aletse nyimbo zomwe zidagulidwa m'masitolo opikisana, zomwe sizimatha kuseweredwa pa iPod. Odandaulawa akufunafuna chiwonongeko kwa eni ake a ma iPod ogulidwa pakati pa September 2006 ndi March 2009, ndipo izi zikhoza kukhala chopunthwitsa chachikulu.
[chitapo kanthu = "quote"]Ndikukhudzidwa kuti mwina ndilibe wondineneza.[/do]
M'kalata yomwe tatchulayi, Apple imati idayang'ana nambala ya iPod touch yomwe Mayi Rosen adagula ndikupeza kuti idagulidwa mu Julayi 2009, miyezi ingapo kunja kwa nthawi yomwe idaperekedwa pamlanduwo. Maloya a Apple adanenanso kuti sangatsimikizire kugula kwa ma iPods ena a Rosen omwe amati adagula; mwachitsanzo, iPod nano iyenera kuti idagulidwa kumapeto kwa 2007. Choncho, amafuna kuti gulu lina lipereke umboni wa kugula uku.
Palinso vuto ndi wodandaula wachiwiri, Melanie Tucker wochokera ku North Carolina, yemwe amagula maloya a Apple amafunanso umboni, popeza adapeza kuti iPod touch yake idagulidwa mu August 2010, kachiwiri kunja kwa nthawi yotchulidwa. Mayi Tucker adanena kuti adagula iPod mu April 2005, koma anali ndi angapo.
Woweruza Yvonne Rogers adawonetsanso kukhudzidwa ndi mfundo zomwe zangoperekedwa kumene, zomwe sizinatsimikizidwebe, popeza wodandaulayo sanayankhe. “Ndili ndi nkhawa kuti ndilibe woimira boma. Limenelo ndivuto, "adavomereza, ponena kuti afufuza payekha nkhaniyi koma akufuna kuti mbali zonse zithetse vutoli mwamsanga. Ngati palibe woneneza amene angabwere, mlandu wonsewo ukhoza kuthetsedwa.
Eddy Cue: Sizinali zotheka kutsegula dongosolo kwa ena
Malinga ndi zomwe anena mpaka pano, odandaula onse sayenera kukhala ndi iPod imodzi yokha, kotero ndizotheka kuti madandaulo a Apple alephera. Umboni wa Eddy Cue ndi Phil Schiller utha kukhala ndi gawo lofunikira ngati mlanduwu upitilira.
Woyamba, yemwe ali kumbuyo kwa ntchito yomanga masitolo onse a Apple a nyimbo, mabuku ndi mapulogalamu, adayesa kufotokoza chifukwa chake kampani ya California inapanga chitetezo chake (DRM) chotchedwa Fairplay, komanso chifukwa chake sichinalole ena kuchigwiritsa ntchito. Malinga ndi odandaulawo, izi zidapangitsa kuti ogwiritsa ntchito atsekedwe muzinthu zachilengedwe za Apple ndipo ogulitsa omwe akupikisana nawo adalephera kuyika nyimbo zawo pa ma iPod.
[chitani = "citation"]Tidafuna kupereka chilolezo kwa DRM kuyambira pachiyambi, koma sizinatheke.[/do]
Komabe, mkulu wa iTunes ndi mautumiki ena a pa intaneti a Apple, Eddy Cue, adanena kuti izi zinali pempho la makampani ojambulira kuti ateteze nyimbozo, komanso kuti Apple ikupanga kusintha kotsatira kuti awonjezere chitetezo cha machitidwe ake. Ku Apple, sanakonde DRM, koma adayenera kuigwiritsa ntchito kuti akope makampani ojambulira ku iTunes, omwe panthawiyo ankalamulira 80 peresenti ya msika wa nyimbo.
Pambuyo poganizira zosankha zonse, Apple idaganiza zopanga makina ake oteteza Fairplay, omwe poyamba amafuna kuti apereke chilolezo kumakampani ena, koma Cue adati sizingatheke. "Kuyambira pachiyambi tinkafuna kupereka chilolezo kwa DRM chifukwa tinkaganiza kuti ndi chinthu choyenera kuchita ndipo tikhoza kukula mofulumira chifukwa cha izo, koma pamapeto pake sitinapeze njira yopangira ntchito yodalirika," adatero Cue, yemwe. amagwira ntchito ku Apple kuyambira 1989.
Chigamulo cha oweruza asanu ndi atatu chidzadaliranso momwe angasankhire zosintha za iTunes 7.0 ndi 7.4 - kaya zinali makamaka kusintha kwazinthu kapena kusintha kwadongosolo kuti aletse mpikisano, zomwe maloya a Apple adavomereza kale kuti ndi chimodzi mwazotsatira , ngakhale zikuoneka kuti sizinali choncho. chachikulu. Malinga ndi Cue, Apple inali kusintha machitidwe ake, omwe pambuyo pake sakanavomereza zomwe zili paliponse koma iTunes, pazifukwa chimodzi chokha: chitetezo ndi kuwonjezereka kwa kuyesa kuthyolako ma iPods ndi iTunes.
"Ngati pangakhale chinyengo, tidayenera kuthana nazo pakapita nthawi, chifukwa mwina akanatha kudzikweza ndikuyenda ndi nyimbo zawo zonse," adatero Cue, ponena za mapangano achitetezo ndi makampani ojambulira. Apple sinali wosewera wamkulu panthawiyo, chifukwa chake kusunga makampani onse omwe adachita nawo makontrakitala kunali kofunika kwambiri kuti apambane. Apple itangomva za zoyeserera za obera, adawona kuti ndizowopsa.
Ngati Apple ingalole masitolo ambiri ndi zida kuti zilowe mu dongosolo lake, chirichonse chikhoza kuwonongeka ndikuyambitsa vuto kwa Apple ndi ogwiritsa ntchito. “Sizikanagwira ntchito. Kuphatikiza komwe tidapanga pakati pa zinthu zitatuzi (iTunes, iPod ndi sitolo yanyimbo - ed.) kutha. Panalibe njira yochitira izi ndikuchita bwino komweko komwe tinali nako," adatero Cue.
Phil Schiller: Microsoft yalephera ndi mwayi wotsegula
Chief Marketing Officer Phil Schiller adalankhulanso chimodzimodzi ndi Eddy Cue. Anakumbukira kuti Microsoft idayesa kugwiritsa ntchito njira yosiyana ndi chitetezo cha nyimbo, koma kuyesa kwake sikunagwire ntchito konse. Microsoft idayesa koyamba kupereka zilolezo kumakampani ena, koma pomwe idatulutsa nyimbo yake ya Zune mu 2006, idagwiritsa ntchito njira zomwezo monga Apple.
IPod idapangidwa kuti igwire ntchito ndi pulogalamu imodzi yokha yoyang'anira, iTunes. Malingana ndi Schiller, izi zokha zinatsimikizira kuti azigwirizana bwino ndi mapulogalamu ndi bizinesi ya nyimbo. "Ngati pangakhale mapulogalamu angapo oyang'anira omwe akuyesera kuchita zomwezo, zikanakhala ngati kukhala ndi mawilo awiri m'galimoto," adatero Schiller.
Woimira wina wamkulu wa Apple yemwe ayenera kuwonekera paudindowu ndi malemu Steve Jobs, yemwe, komabe, adakwanitsa kupereka zomwe zidajambulidwa asanamwalire mu 2011.
Ngati Apple ikanataya mlanduwu, odandaulawo akufunafuna ndalama zokwana madola 350 miliyoni, zomwe zitha kuwirikiza katatu chifukwa cha malamulo odana ndi trust. Mlanduwo uyenera kuchitika kwa masiku ena asanu ndi limodzi, ndiye kuti oweruza adzakumana.
Ngati ndili ndi malo odyera, kodi ndiyenera kulola aliyense kudya chakudya chake kumeneko?
Kodi apaulendo akuda angayende mundege movomerezeka?
Achifwamba osayamika!
Kodi lock in ecosystem??
Ngati wina adatha kugula iPod, ndiye kuti amatha kugula wosewera wina aliyense.
Inde, ndapeza, adagula iPod ya $ 40, ndipo akufuna $ 80 kubwerera, ndikupitiriza kugwiritsa ntchito Apple.
Ayenera kulipira Apple chindapusa ndikubweza zida zonse za kulimba mtima kumeneko!
Ayi, koma ngati munthu agula chakudya m’thumba m’sitolo, ayenera kugulanso chakudya china m’thumba m’sitolo ina.
Kotero, kodi mukuganiza kuti ndi bwino kupitiriza ndi farce "tilibe msakatuli wathu Win, tidzagawa Google, ndi zina ..." timafunika kutsogolera ndi dzanja ndipo tikagula chipangizo, salemekeza makonda ake, chilengedwe, ndi zina? kodi ma droids adzasumira apulo mu chaka chifukwa mapulogalamu awo sagwira ntchito pa iOS kapena tidzasumira droid chifukwa sagwira ntchito ku app store? Nthawi ina ndinagula wosewera mpira kuchokera ku sony ... amatha kupanga mawonekedwe awo otchuka ndipo palibe china ... onse otetezedwa ndi omwe akudziwa momwe ndi zina ... koma ndinadziwa zomwe ndikulowa ...
Pali kusiyana mu mtundu wotseguka wa mp3, momwe wina amayika chitetezo mobisa. Kumene, anthu ayenera kutsogolera ndi dzanja, chifukwa apo ayi tikanakhala ndi kuchuluka kwa osewera mp3 m'matumba athu, monga 2ts pamwamba zofuna. Chifukwa chiyani Apple idaletsa drm? Chifukwa iye sakanayimirira mpikisano umene drm analibe, koma ndithudi kuyambira pachiyambi, pamene adapeza mwayi, sanawope kusokoneza mpikisano ndi kalembedwe kameneka, monga momwe antchito ake adachitira umboni.
Zomwe ndiyenera kuchita ndikufunsa, ndiye chiyani? Kodi ogulawo ankadziwa kuti ma ipods anali ndi DRM, ndinauzidwa ndi mwana kuti ndikukayikira ATRAC (sindikudziwa) anali nayonso? Inde. Ndiye apulo, microsoft google etc ... akuimbidwa mlandu wokhazikitsa malonda awo kuti akhale ndi mwayi wampikisano? Kodi DRM inali mwayi wotani kwa apulosi? Kuti sakanatha kutengera nyimbo kwina?
Ndi kulira chabe kwa zolephera ... palibenso china.
Palibe amene akukulepheretsani kunyamula osewera ambiri a mp3 m'thumba lanu.
Inu anyamata, kufananiza thumba logulira ndi iPod ndizolimba kwambiri. Ndikuganiza kuti muli ndi ufulu wovota. Chabwino, ndizo zabwino kwambiri!
Chinthu chimodzi n'chofanana ndi inu, ofunsira malamulo onse. Mumapanga mtundu uliwonse wa demagoguery kuti mwanjira inayake "ayeretse" zonyenga zanu.
Onani chitsanzo ichi cha thumba logulira.
Zikuwoneka kwa ine ngati mlandu wapamwamba wa munthu wosusuka wa ku America yemwe amadya 20 Big Macs patsiku, osachita masewera olimbitsa thupi, amapeza 200 kg ndikumanga McDonalds chifukwa chomunenepetsa. Mayi amagula iPod yomwe imagwira ntchito monga momwe imachitira, sangathe kuimba nyimbo zogula kwina ndipo amachita chiyani? Amagula ma iPod ena angapo. Adzasumira Apple m'zaka zisanu. Munthu wabwinobwino amamenyedwa mbama ndi manyazi ngati atapita poyera ndi izi, koma osati ku America. Ndimakonda Amereka, koma sindimamvetsetsa zinthu izi. Sindidzayikanso masewera ogulidwa ku Google Play pa iPhone yanga. Sindidzayika mapulogalamu ogulidwa pa Windows pa Mac. Monga vuto lili kuti. Ndikufuna dongosolo lotseguka, sindipita ku Apple. Monga momwe ndimaonera kuti ndizosamveka kukakamiza Microsoft kusankha msakatuli. Tupec akuganizabe kuti msakatuli wake amatchedwa Seznam, bwanji osatero.
Zoona :D