Tsekani malonda

Chiwonetsero cha Lolemba cha ntchito yatsopano yotsatsira nyimbo kuchokera ku Apple sichinawonedwe moleza mtima ndi mafani amtundu waku California, komanso ndi omwe akupikisana nawo omwe adangopanga kumene. Nyimbo za Apple. Idzakhazikitsidwa pa June 30, koma pakadali pano, ntchito yopikisana nayo kutsogolo kwa Spotify sikuwopa kwambiri.

Apple Music ndi yankho la Apple ku Spotify, Tidal, Rdio, YouTube, komanso Tumblr, SoundCloud kapena Facebook. Ntchito yatsopano ya nyimbo idzapereka kusonkhana pafupifupi mndandanda wonse wa iTunes, Wailesi ya 1/XNUMX Beats XNUMX yomwe zolemba zake zidzapangidwa ndi anthu, ndipo potsiriza gawo lachiyanjano kuti agwirizane ndi wojambulayo ndi fan.

Ku WWDC, Apple idachita chidwi kwambiri ndi nyimbo zake zatsopano. Eddy Cue, Jimmy Iovine komanso rapper Drake adawonekera pa siteji. Osankhidwa awiri oyambilira omwe amayang'anira Apple Music ndiye adagawana zina m'mafunso angapo omwe sanagwirizane nawo.

Kukhamukira kuli pachimake

"Tikuyesera kupanga china chachikulu kuposa kukhamukira pano, chachikulu kuposa wailesi," adanena ovomereza The Wall Street Journal mopanda ulemu Eddy Cue, yemwe akunena kuti kusonkhana kwa nyimbo kudakali koyambirira chifukwa "pali mabiliyoni ambiri a anthu padziko lapansi ndi olembetsa 15 miliyoni okha [omvera nyimbo]". Nthawi yomweyo, Apple sinabwere ndi kusintha kulikonse. Zambiri zomwe adawonetsa Lolemba zili kale pano mwanjira ina.

Zowona kuti Apple sanabwere ndi chilichonse chomwe chingapangitse aliyense kusintha nthawi yomweyo zikuwoneka kuti zasiya mameneja amakampani omwe akupikisana nawo bata. "Sindikuganiza kuti ndakhala ndikudzidalira kwambiri. Tonse takhala tikudikirira mopanda chipiriro, koma tsopano tikumva bwino kwambiri, "adatero mkulu wina wakampani ina yosanja nyimbo.

Pambuyo pamutu waukulu wa Lolemba, Apple adafunsana ndi seva pafupi anthu ochepa mumakampani opanga nyimbo, ndipo onse adagwirizana pa chinthu chimodzi: sakhulupirira kuti Apple Music ingakhudze dziko la nyimbo monga momwe iTunes idachitira zaka zoposa khumi zapitazo.

Malo a aliyense

Gawo lofunika kwambiri la Apple Music lidzakhala siteshoni ya Beats 1 yomwe yatchulidwa kale, yomwe iyenera kuwoneka pamwamba pa zonse chifukwa zofalitsa sizidzaphatikizidwa ndi makompyuta, koma ndi atatu a DJ odziwa zambiri. Ayenera kuwonetsa zokhutira kwa omvera zomwe sangapeze kwina kulikonse.

“Ndinaona kuti makampani opanga nyimbo akuchulukirachulukira. Aliyense akungofuna kudziwa mtundu wa nyimbo yomwe angapange kuti ifike pawailesi, yomwe ndi wailesi yamakina ndipo otsatsa amakuuzani zomwe muyenera kusewera." Iye anafotokoza ovomereza The Guardian Jimmy Iovine, yemwe Apple adamupeza pogula Beats. "Malingaliro anga, oimba ambiri otchuka amagunda khoma lomwe sangadutse, ndipo izi zimawayimitsa ambiri. Tikukhulupirira kuti chilengedwe chatsopanochi chithandiza kusintha izi. ”

Kwa Beats 1, Apple yatenga DJ wodziwika bwino wa BBC Zane Lowe, yemwe amadziwika kuti adapeza talente yatsopano, ndipo akukhulupirira kuti malo owonera okhawo amatha kukopa makasitomala. Komabe, mpikisano sukuganiza kuti Apple Music iyenera kuwawopseza mwanjira iliyonse. “Kunena zoona sindikuganiza kuti akuyesera kukopa aliyense kuti asinthe. Ndikuganiza kuti akuyesera kupeza anthu omwe sanagwiritsepo ntchito kutsatsa, "adatero mkulu wa nyimbo yemwe sanatchulidwe dzina, yemwe akuti pali malo a aliyense pamsika.

Ngakhale Apple isanavumbulutse ntchito yake, panali mphekesera kuti ikufuna kukambirana zamitengo yotsika mtengo yolembetsa kuposa mpikisano. Ikulowa mumpikisano mochedwa ndipo ikhoza kukopa makasitomala pamtengo wotsika. Koma Eddy Cue adati sanaganizire kwambiri za $ 10 yomwe Apple Music imawononga pamwezi. Chofunika kwambiri, adati, chinali mtengo wolembetsa banja - mpaka mamembala asanu ndi limodzi angagwiritse ntchito Apple Music $ 15 pamwezi, yomwe ndi yocheperapo kuposa Spotify. Ngakhale kuchitapo kanthu mwachangu kumayembekezeredwa kwa aku Sweden.

"Ndikuganiza kuti mtengo wolembetsa pamwezi ngati chimbale chimodzi ndi wabwino. Mutha kupereka $8 kapena $9, koma palibe amene amasamala. adanena Zoona za chikwangwani. Chofunika kwambiri kwa iye chinali dongosolo la banja. "Uli ndi mkazi, chibwenzi, ana ... sizingagwire ntchito kuti aliyense adzilipirire yekha zolembetsa, motero tidakhala nthawi yayitali tikukambirana ndi makampani opanga nyimbo ndikuwatsimikizira kuti izi zinali zenizeni. mwayi woti banja lonse lizitenga nawo mbali," adatero Cue.

Apple idzayendetsa gawo lonse patsogolo

Panthawi imodzimodziyo, malinga ndi mutu wa mautumiki a intaneti a Apple, palibe choopsa kuti kusuntha kuyenera kuwononga malonda a Apple omwe alipo, ngakhale posachedwa, - iTunes Store. "Pali anthu ambiri omwe ali okondwa kwambiri kutsitsa, ndipo ndikuganiza kuti apitiliza kutero," adatero Cue atafunsidwa zomwe zingachitike pakutsitsa nyimbo ngati safunikira kutsitsa ndikusintha. .

"Sitiyenera kuyesa kupha iTunes Store kapena kupha anthu omwe amagula nyimbo. Ngati mumakonda kugula ma Albums angapo pachaka, pitirirani…

Mkhalidwe wapadziko lonse lapansi wotsatsira nyimbo ndi wabwino pambuyo poyambitsa Apple Music. Apple sinapange ntchito yomwe ikuyenera kuyendetsa mpikisano wina kutheratu. Mwachitsanzo, Spotify adathamangira kulengeza patangotha ​​​​mawu ofunikira Lolemba kuti adafikira kale ogwiritsa ntchito 75 miliyoni, kuphatikiza ogwiritsa ntchito 20 miliyoni omwe amalipira, kuti awonetse kuchuluka kwazomwe ali nazo pa Apple Music.

Pamapeto pake, Rdio yekhayo adayankha mwachindunji kwa wosewera watsopano pamakampaniwo. Ndiko kuti, ngati simukuwerengera tweet yomwe yatsala pang'ono kuchotsedwa kuchokera kwa Spotify CEO Daniel Ek, yemwe adangolemba "Oh ok". Rdio sanachotse zomwe adalemba pa Twitter. Imati, "Mwalandiridwa, Apple. Mozama. #applemusic”, ikutsagana ndi uthenga waufupi ndipo ndi nkhani yodziwika bwino ya 1981.

Ndiye Apple ndendende mwanjira iyi "analandira" m'makampani ake IBM pomwe idayambitsa kompyuta yakeyake. Zikuwoneka kuti Rdio, komanso Spotify ndi ena mpikisano amakhulupirira wina ndi mzake mpaka pano. Bwanji pafupi Adatero mkulu wina yemwe sanatchulidwe dzina la kampani yojambulira, "Apple ikakhala pamasewera, aliyense amatulutsa zabwino zake, ndipo ndikuganiza kuti ndi zomwe tiwona". Kotero ife tikhoza kungoyembekezera momwe tsogolo la nyimbo likukhamukira lidzakhala.

Chitsime: pafupi, The Guardian, WSJ, chikwangwani, Apple Insider
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