Tsekani malonda

Magazini ya MarketingSalesMedia ili ndi tagline yowerengera zofunikira pazamalonda, mabizinesi ndi media media m'mawu ake am'munsi. Nkhaniyo inandichititsa chidwi: Apple ikutha malingaliro, akuyenera kuchepetsa mitengo ndi Klára Čikarová.

Dziweruzireni nokha:

Chizindikiro chaukadaulo sichingapitirizebe kutulutsa zatsopano zosintha.

Pamutu waukulu wa June, Apple idayambitsa zatsopano zingapo, monga MacBook Airs yokhala ndi moyo wautali wa batri (ndi 25% mpaka 45%). Kodi mukudziwa laputopu ya PC yomwe mungagwiritse ntchito tsiku lonse?

Pambuyo pazaka zambiri, kompyuta yaukadaulo ya Mac Pro yalandila zatsopano. Mtundu watsopano (wowonjezera) wamakina opangira makompyuta (OS X) ndi iOS7 wam'mapiritsi ndi mafoni akukonzedwanso.

Panthawi yomwe opanga ambiri (HP, Samsung) amalimbikitsidwa kwambiri, m'malo mochepera, ndi chilichonse chomwe chili ndi apulo yolumidwa pachigoba chake, pomwe ambiri opanga ma PC akukumana ndi kuchepa kwa malonda apakompyuta pabwino kwambiri, kapena kutaya kwambiri. Apple ikukula mosalekeza osati pakugulitsa kokha, koma chaka chilichonse imabweretsa zosintha zazing'ono kapena zazikulu pazogulitsa zake.

M'ndime yotsatira ya zolemba zake, wolembayo akukana zomwe adanena kale za Apple yotsalira:

Ngakhale kampaniyo ikuyesetsabe kupanga zatsopano - mwachitsanzo, ikukonzekera kupanga iWatch ...

Zambiri zongopeka zili pano kuti zisinthidwe!

... koma machitidwe ena, monga momwe zidakhalira pamalipiro am'manja, alibe nthawi yoti agwire.

Kuyambira April 2003, pakhala iTunes nyimbo sitolo kumene mungathe kulipira ndi khadi. Koma wolembayo amatanthauza malipiro a NFC. Pang'onopang'ono, titha kupeza mazana angapo a mafoni a m'manja omwe ali ndi Android ndi Windows Phone, koma mpaka pano sizikuwoneka kuti njira yolipirayi idzakhala yofala kwambiri moti Apple angaphonye sitimayo. Seputembala watha pamutuwu adatero Phil Schiller: "Sizodziwikiratu ngati NFC ngakhale kuthetsa vuto lililonse panopa, Passbook akhoza kuchita zinthu zimene anthu amafuna lero. "Koma chaka chino, Apple akhoza kusintha maganizo ake. Tiyeni tidikire mpaka 10 September.

Kampani yaku Cupertino situmiza NFC ndi mafoni ake mwachisawawa, koma palinso mayankho a chipani chachitatu. Mwachitsanzo Komerční banka imapereka makasitomala ake njira zolipirira pogwiritsa ntchito ukadaulo wa Near Field Communication (NFC) mwachindunji kwa iPhones.

Izi zimatsimikiziridwanso ndi kafukufuku wokhudza kutchuka kwa malonda pakati pa achinyamata, omwe adasindikizidwa ndi bungwe la Germany Bauer kumayambiriro kwa July. Mmenemo, malo oyamba a Apple adatengedwa ndi Samsung kwa nthawi yoyamba.

Kufunika kwa kafukufukuyu ndi kufotokozera zotsatira kungakhale nkhani yosiyana. Zinaphatikizidwa mu phunziroli pafupifupi 1200 ophunzira ndi ophunzira azaka 12 mpaka 19. Kodi ndi makasitomala omwe amasankha ndikugula iPhone kapena Samsung?

Kuyankha kwa Apple pamipikisano yampikisano ndikuchepetsa mitengo. Mu Seputembala, kuwonjezera pa iPhone 5S yatsopano, idzakhazikitsanso mafoni ake otsika mtengo - iPhone Mini ya pulasitiki. Apple sinatsimikizirebe kukhazikitsidwa kwa iPhone yaying'ono.

Ngati Apple ili ndi foni yotsika mtengo yokonzeka, idzayang'ana gulu lina la chandamale ndipo mwina silingachepetse iPhone 5S. Zinthu ziyenera kukhala zofanana kwambiri ndi kukhazikitsidwa kwa iPad mini.

Komabe, idapangidwa panthawi ya moyo wa bwana wakale komanso woyambitsa Apple, Steve Jobs.

Wolembayo akuwoneka kuti ali ndi chidziwitso chabwino kwambiri kuchokera ku Apple?

Kuyerekeza kwa mtengo wa iPhone Mini kumasiyana kuchokera pa korona zikwi ziwiri mpaka zisanu ndi zitatu ...
Mtengo woyerekeza popanga iPhone 5 umachokera pa $168 mpaka $207. Kodi Apple ikadayenera "kunyenga" chiyani kuti igwirizane ndi CZK 2? M'malingaliro anga, mtengo wa iPhone wotchipa ukhoza kuyambira 000 korona kupita pamwamba.

... mtundu waposachedwa wa iPhone 5, womwe mtengo wake nthawi zambiri umakhala pafupifupi 20 akorona.

Mtengo wa Apple.com/cz umayambira pa CZK 16 pa mtundu wa 627 GB, 16GB yodula kwambiri imawononga CZK 64. Koma foni imathanso kugulidwa motchipa.

Ndipo maganizo a "akatswiri" amatsatira.

"... kukhazikitsidwa kwa mtundu wotchipa ndi sitepe yomveka bwino pakusankha njira yotsatira yamtundu," atero mtsogoleri wakale wa SonyEricsson Dagmar Zweschperová pakuyenda kwa Apple.

Woyang'anira zamalonda wa bungwe la Creative Dock Ondřej Tomeš amadziwanso komwe kuli vuto:

"Popanda Ntchito, kampaniyo ikutaya pang'onopang'ono udindo wake monga mtsogoleri wanzeru chifukwa cha adani ochokera ku Amazon, Google kapena Samsung ...

Kwa owerenga wamba omwe sadziwa malonda kapena kampani ya Apple, ndizovuta kusiyanitsa kusakanikirana kwa zowonera, zongopeka zopanda maziko komanso zowona zenizeni.

Palibenso MarketingSalesMedia. Gwirani ziboda zanu.

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