Michal Ždanský Jimmy Iovine, wakale wakale wamakampani oimba, woyambitsa nawo Beats Electronics ndipo pakali pano wogwira ntchito ku Apple anali magazini. GQ adatchulidwa pakati pa "Man of the Year". Pa nthawiyi, adayankhulana ndi magazini yomweyi pomwe adalankhula za ntchito yake yoimba nyimbo mpaka zaka zake ku Beats. Iovine adayamba ali ndi zaka 19 ngati wotsuka panjira mu studio yojambulira. Zaka 36 pambuyo pake, adayambitsa kampani yopambana kwambiri yamakutu. Posakhalitsa Beats atayambitsa ntchito yawo yotsatsira, Apple adawagula $ XNUMX biliyoni.
Jimmy Iovine wakhala akukhulupirira kwa nthawi yayitali kuti Beats iyenera kugulidwa ndi Apple. Inali dongosolo lake lanthawi yayitali ndipo adalimbikitsa kampani yaku California mosalekeza kuti igule. “Sindikufuna kugwirira ntchito wina aliyense. Ndikufuna kugwira ntchito pa Apple. Ndikudziwa kuti nditha kuchita izi ku Apple, "adatero. "Ndikufuna kupita sem, ku kampani ya Steve. " Malinga ndi Steve Jobs, nyimbo zakhala zikukhala mu DNA ya Apple, yomwe Iovine amayamikiranso, koma akufuna kuchita khama la nyimbo, kotero adauza oimira Apple kuti: "Ndikudziwa kuti Apple amamvetsa chikhalidwe chodziwika bwino. Ndikudziwa kuti ali ndi dzenje mu nyimbo tsopano. Ndiroleni ndimuyimire.'
Potsegula dzenjelo, Iovine amatanthauza kukulitsa nyimbo za Apple ndi ntchito yotsatsira yomwe sinawonekere ku kampaniyo, ngakhale idayesa wayilesi yapaintaneti. "Nditafika ku Apple kukagwira ntchito yoimba yomwe tikuchita, ndimalowa. Ndakhala ndikugwira ntchito kuyambira 1973, ndili mu studio ndikuganiza kuti 'ndiyenera kuzindikira izi'. Koma ndili nayo kale ndipo ilibe ine. Kudekha, koma ndi chikhumbo, ndicho choyera. Kupanda kutero udzawononga moyo wako.”
Pali ndime zina zambiri zosangalatsa muzoyankhulana, koma sizigwirizana mwachindunji ndi Apple. Iovine amakambabe za momwe adatulukira Eminem kapena momwe adasewera zolemba ndi John Lennon, kapena chifukwa chake adayambitsa nyimbo (chifukwa cha akazi). Mutha kupeza zokambirana zonse (mu Chingerezi). apa.
