Jaromir Miko Lero ndi tsiku mu dziko la nyimbo ndi nkhani ziwiri zogwirizana kwambiri ndi momwe Apple inathandizira kuumba dziko lapansi. Inali pa February 26, 2008, pamene Apple, ndi iTunes Store, inakhala wogulitsa nyimbo wachiwiri wamkulu ku US, kupitirira Walmart yekha.
Izo zikhoza kukhala chidwi inu
Amaya Toman M'kanthawi kochepa, Apple yagulitsa nyimbo zopitilira 4 biliyoni ndikutumikira makasitomala opitilira 50 miliyoni. Pazaka zisanu zogwira ntchito, kampaniyo idagulitsa pafupifupi nyimbo 80 kwa wogwiritsa ntchito aliyense. Chifukwa Apple inali ndi mtundu wina wamabizinesi kuposa ogulitsa ena, kugulitsa nyimbo pawokha kuphatikiza ma Albums athunthu, akatswiri a NPD Gulu adayenera "kusintha" manambala a iTunes Store kukhala pafupifupi ma Albums 12. Umu ndi momwe adadziwira kuti iTunes Music Store ndi sitolo yachiwiri yotchuka kwambiri mdziko muno.
Apple ankadziwa za kupambana ndipo adatsatira izo potsegula sitolo ya kanema yomwe imapereka - ndipo imaperekabe - mwayi wobwereka mafilimu kuwonjezera pa malonda okhazikika. Koma monga momwe Apple idakwanitsa "kupha" ma CD akuthupi m'zaka khumi zoyambirira, pambuyo pake "inakwanitsa" kutenga nawo mbali pakupha bizinesi yake yanyimbo.
Zithunzi
iTunes pazaka zambiri
Ndi 2020 ndipo omvera ochulukirachulukira amadalira nyimbo zotsatsira kuchokera ku Apple Music, Spotify kapena Tidal. Nkhani zaposachedwa Recording Industry Association of America (RIAA) ikunena kuti nyimbo zotsatsira masiku ano zimapanga 79% yazogulitsa zonse. Kugulitsa kwapa media monga ma CD kapena ma rekodi kumapanga 10% ndipo ndi njira yachiwiri yotchuka kwambiri yogawa.
Malo omaliza tsopano ndi a malo ogulitsa digito ngati iTunes Music Store. Akumana ndi kutsika kwawo kwakukulu, malonda kuchokera kwa iwo tsopano akupanga 8%. Ndikoyamba kuyambira 2006 kuti malo ogulitsa digito apanga zosakwana $ XNUMX biliyoni. Nthawi yomwe iTunes idakhala sitolo yayikulu kwambiri padziko lonse lapansi yokhala ndi nyimbo mabiliyoni khumi zogulitsidwa inali zaka khumi zapitazo. Ndipo ndi nthawi ya mbiri yakale yomwe - zikuwoneka - sizidzachitikanso.
Izo zikhoza kukhala chidwi inu
Pakadali pano, nyimbo zodziwika kwambiri ndi Apple Music ndi Spotify. Woyamba dzina anali Olembetsa okwana 60 miliyoni chaka chatha, chiwerengero chawo chawonjezeka ndi 80% pakadali pano. Mosiyana ndi izi, Spotify, yomwe inanena kuti ogwiritsa ntchito 2019 miliyoni omwe amalipira kumapeto kwa 124, adawona kukula kwa chaka ndi 29%. Chosangalatsa ndichakuti Apple idanyalanyaza Spotify mpaka itachedwa kwambiri, malinga ndi mkulu wakale wa App Store.
