Ondrej Holzman Mgwirizano wopitilira zaka makumi atatu pakati pa Apple ndi kampani yotsatsa TBWAChiatDay, yomwe idakwanitsa kupanga zotsatsa zingapo zodziwika bwino, yasiya kukhala yogwirizana m'miyezi yaposachedwa, ndipo kulimba kwake kukuwoneka kuti kukucheperachepera pang'onopang'ono. Apple ikupanga gulu lake lotsatsa, lomwe likufuna kubwezeretsanso kuwala kwa ma TV ake ...
Magaziniyi inathamangira ndi chidziwitso chokhudza kusintha kwa njira zotsatsira Bloomberg ndipo poganizira zomwe zachitika miyezi yaposachedwa, izi sizodabwitsa. Monga zawululidwa ndi mlandu pakati pa Apple ndi Samsung, wamkulu wamalonda Phil Schiller adasiya kukonda mgwirizano ndi mnzake wanthawi yayitali, bungwe la TBWAChiatDay miyezi ingapo yapitayo.
Kwa Tim Cook koyambirira kwa 2013 Schiller kwenikweni iye analemba: "Tikhoza kuyamba kufunafuna bungwe latsopano." Schiller adafotokozera bwana wake kuti, molimbika monga momwe amayesera, bungweli silinathenso kupereka zomwe Apple ankafuna. Panthawiyo, Apple inali ndi mavuto makamaka ndi kuukira kwa Samsung, yomwe inayamba kupanga zotsatsa zogwira mtima, ndipo wopanga iPhone sanathe kuwayankha. Mwachidule Kusinthana kwakukulu kwamalingaliro kotero kudachitikanso pakati pa Schiller ndi James Vincent, pa nthawiyo mtsogoleri wa gawo la Media Arts Lab, mkono wa TBWA womwe unkatumikira Apple yokha.
Chifukwa chake kampani yaku California idayamba kudzikonza yokha mwanjira yake. Apple yapanga mwadzidzidzi gulu lotsatsa lomwe latulutsa kale zotsatsa zingapo, wolankhulira kampani Amy Bessette adatsimikizira. Malo owonetsa kuonda kwa iPad Air, kutsatsa kwa ndakatulo kachiwiri pa iPad Air ngakhale zotsatsa zaposachedwa, zonse zomwe zidapangidwa ndi Apple yokha popanda kuthandizidwa ndi mabungwe akunja, ngakhale kuti mgwirizano ndi Media Arts Lab sunathe.
Osachepera pakuwona kwa ogwira ntchito, magulu awiri otsatsa, omwe tsopano akuyenera kupikisana wina ndi mnzake kuti apangitse kampeni yabwinoko, adzalumikizidwa. Apple idalemba ganyu Tyler Whisnand kuchokera ku Media Arts Lab kuti atsogolere gawo lazopangapanga ku Cupertino, komwe wotsogolera nyimbo David Taylor adasamukanso, ndipo kampani ya apulo idayenera kupeza akatswiri ena odziwa zambiri kuchokera kudziko lazotsatsa.
Mgwirizano ndi bungwe lakunja, lomwe lidapanga kampeni yodziwika bwino ya "Orwellian" ya Apple mu 1984, mwina idayamba kuwonongeka atangomwalira Steve Jobs. Anadziwana ndi woyambitsa bungweli Jay Chiato kuyambira koyambirira kwa zaka za m'ma 80 ndipo ankagwirizana kwambiri ndi James Vincent yemwe watchulidwa pamwambapa, yemwe adakwanitsa kumasulira masomphenya a Jobs kukhala malonda. Pambuyo pa imfa ya Jobs, komabe, sanathenso kukwaniritsa zofuna za Schiller, yemwe, akuti, analibe masomphenya omveka bwino a malonda monga Jobs. Ndi nthawi yokhayo yomwe ingadziwe ngati gulu la Apple lomwe lidzatha kusintha zisankho za Jobs molimba mtima komanso momveka bwino.
Moni,
Kupatula apo, sindikudziwa kuti ndilembe kuti apa! Kodi wina angandiuze momwe ndingawonere TV kuntchito kudzera pa iPhone kapena iPad? Ndikupita ku World Cup mu mpira wa mpira, ndipo iwonso anali mu hockey, ndipo sindingathe kupeza pulogalamu yofanana ndi Simple Tv kulikonse ... Kapena chinachake chomwe chingasunthire ... Anzanga omwe ali ndi Android ali ndi miliyoni ndipo ine ' ndadutsa mu AppStore yonse ndipo sindinatsitse chilichonse. Zikomo kwambiri chifukwa cha malangizo ndi malangizo.
Ndipo ndimaganiza kuti kuntchito munthu amagwira ntchito. :D Nanga bwanji ČT4 yamasewera?
Zikomo, koma ndikuyesera kugwira ntchito :) Koma mpira ndi mpira ... My Ct imakhala yamtambo pafupipafupi pa 5S, kotero mwina sichoncho, ndi malangizo ena aliwonse? Ndizowopsa kuti palibe pulogalamu yoyenera ya izi pa Appstore, makamaka popeza pali thililiyoni ya iwo okhudza nyengo, mwachitsanzo ...
Gulani elgato eyetv ya ma euro 100 ndipo mutha kuwonera TV mosadalira pa intaneti ndikujambulanso;)
Zakale?