Tsekani malonda

Kwa miyezi yambiri ndi zaka zambiri zinali zokamba za wotchi ya Apple. Koma Tim Cook atangowadziŵitsadi, anayamba kufunafuna mutu wina. Nthawi ino akulankhula za chinthu chachikulu kwambiri - Apple akuti ikupanga galimoto yamagetsi mu labotale yobisika, yotetezedwa bwino.

Si chinsinsi kuti Apple imapanga ndikupanga mazana azinthu mkati mwa ma lab ake omwe pamapeto pake sapanga msika. Pa pulojekiti yotchedwa Titan, bwanji kudziwitsa The Wall Street Journal, komabe, imatumizidwa pa akatswiri masauzande ambiri, kotero sizingakhale zongofuna zolinga zinazake.

Kuyamba kwa polojekitiyi, yomwe mwina ingakhale galimoto yamagetsi yokhala ndi logo ya Apple, iyenera kuti idapatsidwa mwayi pafupifupi chaka chapitacho ndi wamkulu wa kampaniyo, Tim Cook. Labu yachinsinsi kunja kwa kampasi ya Apple's Cupertino, motsogozedwa ndi Steve Zadesky, ikuyembekezeka kukhala ikugwira ntchito kumapeto kwa chaka, posakhalitsa kukhazikitsidwa kwa Watch. kudziwitsa kutchulanso magwero ake Financial Times.

Gulu lachimphona linayamba kuthana ndi magalimoto

Zadesky sanapeze chinsinsi ndipo nthawi yomweyo ntchito yofuna kwambiri mwangozi. Wakhala akugwira ntchito ku Apple kwa zaka 16, anali mtsogoleri wa magulu omwe akupanga iPod yoyamba ndi iPhone, ndipo panthawi imodzimodziyo ali ndi chidziwitso pamakampani opanga magalimoto - adagwira ntchito ngati injiniya ku Ford. Tim Cook akuti adauza Zadesky kuti asonkhanitse gulu la anthu mazana ambiri omwe adawalemba m'maudindo osiyanasiyana.

Pakadali pano, labotale, yomwe ili pamtunda wa makilomita ochepa kuchokera ku likulu la kampani yaku California, ikuyenera kuchita kafukufuku paukadaulo wosiyanasiyana wamaloboti, zitsulo ndi zida zina zomwe zimagwirizana ndi kupanga magalimoto. Sizikudziwikabe kuti zoyesayesa za Apple zidzatsogolera kuti, koma zotsatira zake sizingakhale "apulo wagon" wathunthu.

Zida monga mabatire kapena zamagetsi zamagetsi zitha kugwiritsidwanso ntchito paokha ndi Apple, kaya pazinthu zina kapena monga chitukuko china cha CarPlay. Inali gawo lalikulu kwambiri la Apple pamagalimoto mpaka pano, pomwe Tim Cook akufuna kuwongolera makompyuta apagalimoto athu mzaka zikubwerazi ndi yankho lake.

Mutu wa Apple sumabisa kuti magalimoto ndi amodzi mwamagawo omwe Apple ili ndi malo ofunikira olimbikitsira malonda ake. CarPlay, pamodzi ndi HealthKit ndi HomeKit, adafotokozedwanso ndi Goldman Sachs ngati "makiyi a tsogolo lathu" pamsonkhano waposachedwa waukadaulo. Ichi ndichifukwa chake gulu latsopano lachitukuko chagalimoto silinagwire ntchito yopanga galimoto yonse. Mwachitsanzo, Apple imatha kuyesa magawo osiyanasiyana m'ma laboratories ake kuti apange nsanja ya CarPlay moyenera momwe angathere.

Ndi zambiri kuposa CarPlay

Malinga ndi magwero REUTERS koma ndi CarPlay yokha sadzakhala. Apple ikukonzekera kupita patsogolo kuposa kungolumikiza zida zake zam'manja ndi makompyuta omwe ali pamagalimoto, ndipo mainjiniya ake akusonkhanitsa kale zambiri za momwe angapangire galimoto yamagetsi yopanda dalaivala. Chiphunzitsochi chidzathandizidwa ndi gulu lalikulu lomwe tatchulalo, omwe oimira awo amati nthawi zonse amawuluka, mwachitsanzo, ku Austria, kumene amakumana ndi anthu a kampani ya Magna Steyr.

Kuphatikiza pa Zadesky, anthu ena ambiri omwe adangopangidwa kumene akuyembekezeka kukhala ndi chidziwitso pamagalimoto. Mwachitsanzo, Johann Jungwirth, pulezidenti wakale ndi mkulu wotsogolera kafukufuku ndi chitukuko cha nthambi ya North America ya Mercedes-Benz, yemwe Apple adalemba ntchito kumapeto kwa chaka chatha, ndikulimbitsa kwambiri. Ena akuyenera kukhala ndi chidziwitso kuchokera kumakampani amagalimoto aku Europe.

Kuphatikiza apo, oyang'anira apamwamba kwambiri a Apple amalumikizidwanso ndi magalimoto. Wopanga wamkulu Jony Ive ndi wojambula wina wofunikira Marc Newson, yemwe adabwera ku Apple chaka chatha, ndi okonda njinga zamoto. Anapanganso galimoto ya Ford mu 1999. Mkulu wa ntchito za intaneti Eddy Cue, nayenso, amakhala pagulu la oyang'anira a Ferrari.

Kukula kwa galimoto, ziribe kanthu kuti ndi mtundu wanji wa mankhwala omwe amapangidwa pamapeto pake, akhoza kukhala vuto lina kwa kampani yamtengo wapatali kwambiri padziko lapansi pambuyo pa iPod, iPhone kapena iPad, momwe mungasinthire dongosolo lokhazikitsidwa, ngakhale Apple itasuntha. chilengedwe chosiyana kwambiri kuposa popanga zida zam'manja ndi makompyuta. Zotheka zosangalatsa zomwe Apple ili nazo ndi zinthu zake, koma malinga ndi chidziwitso WSJ analimbikitsa antchito ambiri kuti asachoke pakampani.

Google, mpikisano waukulu wa Apple, wakhala akugwira ntchito yokonza magalimoto odziyendetsa okha kwa zaka zingapo ndipo akufuna kuyambitsa galimoto yodziyendetsa yokha m'zaka zikubwerazi mogwirizana ndi opanga magalimoto okhazikika. Osati oyendetsa ndege, koma magalimoto amagetsi opangidwa ndi batri awonetsedwa ndi Tesla Motors kwa zaka zingapo, zomwe zili mtunda wa makilomita patsogolo pa makampani ena onse.

Magalimoto amtsogolo ndi bizinesi yokopa koma yokwera mtengo

Ena amakamba zakuti Apple ikufuna kupanga magalimoto odziyendetsa okha, pomwe ena amati akukonzekera kupanga galimoto yamagetsi. Koma chinthu chimodzi chingakhale chofanana muzochitika zonsezi: kupanga magalimoto ndi bizinesi yodula kwambiri. Zingawononge madola mamiliyoni mazana ambiri kupanga galimoto yokhayo, komanso zida ndi mafakitale opangira ndipo, potsiriza, ziphaso zofunikira.

Kujambula galimoto yachiwonetsero ndi chinthu chimodzi, koma pali kudumpha kwakukulu pakati pa chojambula papepala ndi kupanga kwake kwenikweni. Apple pakadali pano ilibe zopangira zopangira ngakhale zida zake zamakono, osasiya magalimoto. Fakitale imodzi ingawononge ndalama zokwana madola mabiliyoni angapo, ndipo payenera kupangidwa njira yaikulu yogulitsira zinthu zoposa 10 zomwe zimapanga magalimoto.

Ndizovuta kwambiri zomwe ndi chopinga chosatheka kwa ambiri omwe akufuna kupanga magalimoto amagetsi kapena magalimoto ena, koma kwa Apple, yomwe ili ndi pafupifupi madola mabiliyoni 180 mu akaunti, silingakhale vuto. Komabe, Tesla yemwe watchulidwa kale akuyimira chitsanzo chodziwikiratu cha momwe ntchitoyi ilili yokwera mtengo.

Chaka chino, CEO Elon Musk akuyembekeza kugwiritsa ntchito $ 1,5 biliyoni pazachuma, kafukufuku ndi chitukuko chokha. Musk sabisala kuti kupanga magalimoto ake amagetsi ndizovuta kwambiri, ndipo ngakhale kuti ndalama zambiri zimaperekedwa mu dongosolo la madola mamiliyoni ambiri, Tesla amatha kupanga magalimoto masauzande angapo pachaka. Kuonjezera apo, idakali yofiira ndipo sizidziwikiratu kuti idzatenga nthawi yayitali bwanji kuti ipeze phindu pakupanga magalimoto apamwamba.

Kuphatikiza pazachuma, ndikutsimikizanso kuti ngati Apple ilidi ndi galimoto yake yamagetsi yokonzekera, sitiziwona mpaka zaka zingapo kuchokera pano. Izi zitha kutenga chitukuko, kupanga komanso kupeza zilolezo zonse zachitetezo. Komabe, sizikuphatikizidwa kuti Apple sikupanga galimoto monga choncho, koma imangofuna kuyang'ana kwambiri pa kulamulira makompyuta omwe ali pa bolodi ndi zamagetsi zina m'magalimoto, zomwe nsanja ya CarPlay ikuyenera kuthandizira.

Chitsime: Financial Times, The Wall Street Journal, REUTERS
Photo: chiworkswatsu, m'mawa, Lokan Sardar, Pembina Institute
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