Philip Houska Planet of the Apps, chiwonetsero cha TV chomwe chikuyembekezeka kuchokera ku Apple, ali ndi umunthu wina wapadziko lonse pamndandanda wa ochita sewero. Udindo wa mlangizi udzaseweredwa ndi wochita bwino wa ku America Jessica Alba, yemwe ali ndi chidziwitso mu gawo loyambira.
Jessica Alba wakhazikitsidwa kukhala mlangizi ndi mlangizi kwa omwe akutukuka mu mndandanda wa Apple Music, woyendetsedwa ndi Ben Silverman ndi Howard T. Owens. Choncho adzagawana udindo womwewo monga Gwyneth Paltrow, will.i.am kapena Gary Vaynerchuk. Poyerekeza ndi Paltrow, komabe, kuwonjezera kwatsopano kwa oyimba kumakhala ndi chidziwitso chochulukirapo pabizinesi.
Mu 2011, mwachitsanzo, adayambitsa The Honest Company, yomwe imapereka zinthu zachilengedwe zokha kwa ana, ndipo pambuyo pake adayambitsa mtundu wake wa Honest Beauty, wokhazikika pa zodzoladzola zachilengedwe.
Mwa zina, zidziwitso zidawonekeranso za omwe angathandizire ndalama zowonera izi kuchokera pamisonkhano ya chimphona cha Cupertino. Lightspeed Venture Partners, yomwe idapereka jekeseni wamkulu, mwachitsanzo, Snapchat, GrubHub ndi Nest, ndikukhala Investor watsopano.
