Ondrej Holzman Walter Isaacson, wolemba mbiri ya Steve Jobs, adapereka zoyankhulana zosangalatsa ku wayilesi yapa TV yaku America CNBC. Adalankhula za Apple ndi Google, potengera zomwe zachitika posachedwa ndi makampani onse awiri - mgwirizano ndi China Mobile a Kupeza Nest.
Kwa Apple, kuchita mgwirizano ndi kampani yayikulu kwambiri yaku China komanso woyendetsa mafoni padziko lonse lapansi inali mfundo yofunika kwambiri pakutsegula mwayi wofikira mamiliyoni owonjezera a ogwiritsa ntchito ku China omwe poyamba sankatha kugwiritsa ntchito ma iPhones. Koma Isaacson akuganiza kuti kusunthaku kwaphimbira zaposachedwa kwambiri za Google - kugula Nest.
"Kugula Nest kukuwonetsa njira yamphamvu komanso yophatikizika yomwe Google ili nayo. Google ikufuna kulumikiza zida zathu zonse, moyo wathu wonse," adatero Walter Isaacson, yemwe, chifukwa cholemba mbiri ya Steve Jobs, amadziwa zambiri za Apple kuposa munthu wamba kapena mtolankhani. Komabe, pakadali pano Google ikukula kwambiri.
"Zatsopano zazikulu lero zakhazikitsidwa ndi Google. Fadell anali m'gulu la gulu lomwe linapanga iPod. Zinakhazikika kwambiri mu chikhalidwe cha Apple, panthawi yomwe Apple inali kupanga zatsopano. Tsopano Tony Fadell akupita ku Google ngati mutu wa Nest," Isaacson adakumbukira, mwina chimodzi mwazinthu zazikulu zomwe adapanga mu Googleplex chifukwa chopeza wopanga ma thermostat - adapeza Tony Fadell, bambo wa iPods ndi kiyi yakale. membala wa chitukuko ku Apple.
Apple ikhoza kuyankha, Isaacson akuti, koma iyenera kuyambitsa china chatsopano chaka chino, china chake chomwe chimasintha zonse kachiwiri. Wolemba wina wa ku America adanena kuti ngati Apple inkatsogoleredwa ndi Steve Jobs, akanafuna kuti apange chinachake chomwe chingasokoneze madzi osasunthika.
"Steve Jobs anali wosokoneza. Ndikuganiza kuti pali zinthu ziwiri zomwe Tim Cook akuyenera kuchita tsopano - atapanga zambiri ku China. Choyamba, tenga kampaniyo. Kumapeto kwa February, pamakhala msonkhano wa omwe ali ndi masheya, omwe mwina ayenera kuyamba kuganizira za omwe apitilize kukhala pagulu la oyang'anira. M'malo mwake, anthu onse a Jobs ali mu board of directors. Sikuti ndi kalabu ya Tim Cook kwenikweni, "atero Isaacson pa mfundo yosangalatsa.
"Ndipo chachiwiri, Cook ayenera kudzifunsa kuti, 'Kodi tsopano ndisokoneza chiyani? Kodi izi zitha kuvala? Kodi idzakhala wotchi? Kodi idzakhala wailesi yakanema?' Mu 2014, tiyenera kuyembekezera chinachake chachikulu kuchokera kwa Apple," akutero Isaacson. Ngati Cook sanabwere ndi chinthu chachikulu chaka chino, akhoza kukhala m'mavuto. Koma ngati tidalira kuti iye ndi munthu wa mawu ake, tidzaonadi chinthu chachikulu chaka chino. Cook wakhala akutiitanira kuzinthu zatsopano mu 2014 kwa nthawi yoposa chaka.
Ndikhoza kusokoneza masewera a console ndi AppleTV ngati njira yatsopano yamasewera, ndipo chaka chamawa Apple's Classic TV yokhala ndi 4K resolution. Chaka chino, ndikuyembekeza iPhone yokulirapo, mwina iPad yokulirapo (yokayikitsa kwambiri), ma MacBook apamwamba, mwachitsanzo powonjezera ntchito yogwira pa touchpad. Ndipo mwina ngakhale wotchiyo ...
Sindinapite kusukulu kwa Lachisanu pang'ono, koma ndingaganize kuti padzakhala chikhalidwe chachikulu m'derali. Ndikuganizabe kuti lamulo ndiloti zomwe ndimaphunzira kugwiritsa ntchito, sindimakonda kuzisiya. Inde, ngati ndizolandiridwa monga kusinthira kuzinthu za Apple za "touchy-feely", ndiye kuti zimalipira zochepa. Chifukwa chake ndikuwona kuthekera kwakukulu pokonzekera potulutsa mapulogalamu a "ofesi". Kodi chidzakhala chiyani?
Kodi Isaacson ali ndi kachilombo kale ndi mawu otsika mtengo "ngati chaka chino Apple siyambitsa X, Y zichitika"? Zovuta pang'ono komanso zachifupi mwa lingaliro langa.
Kodi Apple iyambitsa chiyani chaka chino? Sindikudziwa. Ndipo sindidzayesa kuti ndikudziwa zomwe zili zofunika ndi zomwe siziri, zomwe zili pansi pa msinkhu wanga. Kunena kuti 'sindikuwona' ndikwabwino kwambiri ndipo anthu ena ayenera kuzindikira zimenezo.
Ndipo ndikanakonda chiyani? Ndingayamikire mtundu wina wovala, koma ndikufuna kukambirana nanu ndisanatulutse. Ndidikira chaka chowonjezera, pamene chidzakhala bomba lenileni. Ndipo ndikuyembekezera zomwe zidzachitike kumapeto kwa 2014: "apulo sanatulutse kasupe wamadzi, Cook ayenera kusiya" - koma palibe amene amakumbukira zomwe zidachedwa komanso zosamalizidwa zomwe zidatumizidwa pansi pa Ntchito - chifukwa Dinani pa izo kwambiri.
Kotero Bambo Isaacson ndi dziko lonse lanzeru - khalani pansi ndikuvomereza kuti simukudziwa zomwe mungachite mu nsapato za Cook, kuti simudziwa chilichonse chokhudza kupanga hw ndi kupanga, kuti ndinu basi, ngati enafe, tikungoyembekezera , zomwe Apple mwiniyo adzapereka - mungangodzimva otsika ngati simunawonjezere ndemanga yanu yanzeru.
M'malingaliro anga, zamagetsi zovala zimakhala zopanda ntchito. Mpaka miniaturization ndi yapamwamba kwambiri kuti imalowa m'malo mwa foni yam'manja yomwe anthu ambiri amakhala nayo, mpaka nthawiyo idzangokhala mafashoni ndi kuthamangitsa malaya a opanga payekhapayekha ndikanakonda Apple kuchita chinachake ndi osindikiza. Awa ndi mabokosi omwe akhala ofanana kwa zaka 20 ndipo osawonekeratu.
Mawu anga enieni. Ndimagwirizana naye kwathunthu. Sindikunena kuti Apple ikufunika kulanda boma chaka chino, koma Google ikhoza kukhala yosakwanira mtsogolomo. Ndikufuna kuganiza kuti Apple igula Nest. Zovala zamagetsi ndi TV sizidzakhalanso zodabwitsa.