Tsekani malonda

Chaka chinali 2006. Apple inali yotanganidwa kupanga Project Purple, yomwe ndi anthu ochepa chabe omwe ankadziwa. COO wa Cingular, kampani yomwe idakhala gawo la AT&T chaka chotsatira, Ralph de la Vega, anali m'modzi mwa iwo. Ndi iye amene adathandizira mgwirizano pakati pa Apple ndi Cingular pakugawa kwapadera kwa foni yomwe ikubwera. De la Vega anali wolumikizana ndi Steve Jobs ku Cingular Wireless, yemwe malingaliro ake anali kutembenukira kukusintha makampani am'manja.

Tsiku lina Steve Jobs adafunsa de la Vega kuti: "Kodi mumapanga bwanji kuti chipangizochi chikhale foni yabwino? Ine sindikutanthauza kupanga kiyibodi ndi zinthu monga choncho. Mfundo yanga ndi yakuti zigawo zamkati za wailesi yolandirira zimagwira ntchito bwino.' Pazifukwa izi, AT&T inali ndi buku lamasamba 1000 lofotokoza momwe opanga mafoni amapangira ndi kukhathamiritsa wailesi pamaneti awo. Steve adapempha bukuli pakompyuta kudzera pa imelo.

Masekondi 30 pambuyo pa de la Vega kutumiza imelo, Steve Jobs amamuyimbira: “Hey, ndi chiyani…? Iyenera kukhala chiyani? Mwanditumizira chikalata chachikulu chija ndipo masamba zana oyamba ali okhudza kiyibodi yokhazikika!'. De la Vega adaseka ndikuyankha kwa Jobs: “Pepani Steve sitinapereke masamba 100 oyamba. Sizikukukhudzani.” Anangoyankha Steve "Chabwino" ndipo adadula.

Ralph de la Vega anali yekhayo ku Cingular yemwe ankadziwa bwino momwe iPhone yatsopanoyo idzawonekere ndipo amayenera kusaina pangano losaulula lomwe limamuletsa kuwulula kalikonse kwa antchito ena akampaniyo, ngakhale bungwe la oyang'anira silimadziwa zomwe zidachitika. iPhone adzakhaladi ndipo iwo anangowona izo pambuyo kusaina pangano ndi Apple. De la Vega amangowapatsa chidziwitso chambiri, chomwe sichinaphatikizepo chokhudza chophimba chachikulu cha capacitive. Mawu atamveka kwa mkulu wa tekinoloje wa Cingular, nthawi yomweyo adayitana de la Vega ndikumutcha chitsiru chifukwa chodzipatulira ku Apple chonchi. Anamulimbitsa mtima ponena kuti: "Ndikhulupirireni, foni iyi sikufunika masamba 100 oyamba."

Kudalirana kunathandiza kwambiri mumgwirizanowu. AT&T inali yogwira ntchito yayikulu kwambiri ku US, komabe idakumana ndi zovuta zambiri, monga kuchepa kwa phindu kuchokera pamatelefoni apanyumba, zomwe mpaka nthawiyo zidapereka ndalama zambiri. Nthawi yomweyo, chonyamulira chachiwiri chachikulu, Verizon, chinali chotentha pazidendene zake, ndipo AT&T sakanatha kutenga zoopsa zambiri. Komabe, kampaniyo idabetcha Apple. Kwa nthawi yoyamba m'mbiri, wopanga mafoni sanali kumvera zonena za woyendetsa ndipo sanafunikire kusintha mawonekedwe ndi magwiridwe antchito kuti agwirizane ndi zofuna zake. M'malo mwake, kampani ya apulo yokha idalamula zomwe zidachitika ndipo idatoleranso chakhumi kuti ogwiritsa ntchito azigwiritsa ntchito.

"Ndakhala ndikuuza anthu kuti simukubetcha pa chipangizocho, mukubetcha pa Steve Jobs," adatero. akutero Randalph Stephenson, CEO wa AT&T, yemwe adatenga Cingular Wireless panthawi yomwe Steve Jobs adayambitsa iPhone kudziko lapansi. Panthawiyo, AT&T idayambanso kusintha kwambiri magwiridwe antchito akampani. IPhone idalimbikitsa chidwi cha anthu aku America pazidziwitso zam'manja, zomwe zidapangitsa kuti ma network asokonekere m'mizinda ikuluikulu komanso kufunikira kopanga ndalama pomanga maukonde ndikupeza ma wailesi. Kuyambira 2007, kampaniyo yayika ndalama zoposa 115 biliyoni za US motere. Kuyambira tsiku lomwelo, kuchuluka kwa ma transmissions kwawonjezeka kawiri chaka chilichonse. Stephenson akuwonjezera kusinthika uku:

"Mgwirizano wa iPhone wasintha chilichonse. Zinasintha gawo lathu lalikulu. Zinasintha momwe timaganizira za sipekitiramu. Zinasintha momwe timaganizira zomanga ndi kupanga ma network am'manja. Lingaliro lakuti nsanja zokwana 40 zikanakhala zokwanira mwadzidzidzi linasandulika lingaliro lakuti tifunika kuchulukitsa chiwerengerocho. "

Chitsime: Forbes.com
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