Tsekani malonda

Pamene chiganizo chinawonekera mu mbiri ya Steve Jobs kuti Wowonayo mochedwa adasokoneza chinsinsi chawayilesi wosavuta kugwiritsa ntchito, pakhala pali chidziwitso chambiri chokhudza "iTV", kanema wawayilesi wochokera ku Apple. Kwa nthawi yaitali, atolankhani, mainjiniya, akatswiri ofufuza zinthu komanso okonza mapulani ankadabwa mmene zinthu zimenezi ziyenera kuonekera, zimene zikufunika kuchita komanso ndalama zimene zingawononge. Koma bwanji ngati palibe wailesi yakanema yomwe iti ipangidwe ndipo mkangano wonsewo udapangidwa ndi lingaliro labwinoko apulo TV?

Nkhani ya msika wama TV

Msika wa HDTV suli mu mawonekedwe abwino kwambiri, kukula kwa chaka ndi chaka kwachepa kuchoka pa 125 peresenti kufika pa 2-4 peresenti pazaka zisanu ndi ziwiri zapitazi. Kuonjezera apo, akatswiri amaganiza kuti msika udzakhala ndi kuchepa kuyambira chaka chino, zomwe zimasonyezedwanso ndi magawo atatu oyambirira a 2012. Ponena za gawo la msika, padziko lonse lapansi, Samsung imatsogolera ndi magawo oposa 21%, akutsatiridwa ndi SONY yokhala ndi gawo pafupifupi 15%, osewera ena ofunikira ndi LGE, Panasonic ndi Sharp. Malinga ndi akatswiri, Apple ikhoza kupeza 2013% mu 5 ndi TV yomwe ingatheke, pokhapokha atayamba kugulitsa njira yake ya TV posachedwa.

Komabe, msika wa TV uli ndi zovuta ziwiri zazikulu. Choyamba ndi chakuti ndi gawo lomwe lili ndi malire otsika ndipo chifukwa chake makampani akuwonongeka. Mu March chaka chino REUTERS inanena za kutayika kwapachaka kwa magawo a kanema a Panasonic, SONY ndi Sharp, komwe kampani yakale idataya $ 10,2 biliyoni, pa nthawi yomweyi SONY idataya ndalama zokwana $ 2,9 biliyoni. Tsoka ilo, ndalama zomwe zimayikidwa pachitukuko ndi kupanga nthawi zina zimakhala zovuta kubwereranso pang'ono.

[chitapo kanthu = "quote"]Kodi sikungakhale kwanzeru kuti Apple asiye msika wapa TV ali yekha m'malo mwake ndikuyang'ana chinthu chomwe aliyense yemwe ali ndi TV angagule?[/ do]

Vuto lachiwiri ndi kuchuluka kwa msika komanso kuti, mosiyana ndi ma laputopu kapena mafoni, anthu sagula ma TV pafupipafupi. Monga lamulo, HDTV ndi ndalama kwa zaka zisanu kapena kuposerapo, zomwe ndi chifukwa cha kukula kofooka kwa msika. Kuphatikiza apo, m'pofunika kukumbukira kuti pa avereji pali wailesi yakanema imodzi yokha m'nyumba imodzi. Ndiye kodi sizingakhale zanzeru kwambiri kuti Apple asiye msika wapa TV yekha ndikungoyang'ana zomwe aliyense yemwe ali ndi TV angagule?

Chalk m'malo TV

Apple TV ndi masewera osangalatsa. Kuchokera pazowonjezera za iTunes, zasintha kukhala bokosi lodzaza ndi mautumiki apaintaneti komanso kulumikizana kwa HDMI opanda zingwe. Kusintha kwakukulu kudabwera ndi ukadaulo wa AirPlay, makamaka AirPlay Mirroring, chifukwa chake ndizotheka kutumiza chithunzi ku TV popanda zingwe kuchokera pa iPhone, iPad kapena Mac (kuyambira 2011 ndi pambuyo pake). Komabe, mavidiyo ofunikira a pa intaneti pa ntchito zofunikira akupita pang'onopang'ono kumalo a Apple TV, Netflix posachedwapa kuwonjezera Hulu Plus ndipo aku America pakadali pano ali ndi njira zambiri zowonera makanema (monga mawayilesi amasewera a NHL kapena NBA).

Kuphatikiza apo, Apple pakadali pano malinga ndi magazini Wall Street Journal ikuyesera kukambirana ndi opereka ma TV a chingwe kuti athe kupereka mawayilesi amoyo kuwonjezera pa mautumiki omwe alipo. Malinga ndi gwero losadziwika, lingaliro ndilakuti Apple TV imatha, mwachitsanzo, kuyika mndandanda wamoyo pamtambo, pomwe wogwiritsa ntchito amatha kusewera nawo pambuyo pake akusewera magawo am'mbuyomu chifukwa cha mndandanda womwe ulipo mu iTunes. Munthu atha kukhala ndi mwayi wowonera mavidiyo amoyo komanso mavidiyo omwe amafunidwa mu mawonekedwe amodzi. WSJ akunenanso kuti mawonekedwe azithunzi ayenera kukhala ofanana kwambiri ndi mawonekedwe a iPad, ndipo zida za iOS zitha kugwiritsidwanso ntchito kuwonera zowulutsa.

Komabe, mgwirizano pakati pa Apple ndi opereka chithandizo ukadalipo WSJ kutali, wopanga iPhone akadali ndi zokambirana zambiri zoti achite, makamaka chifukwa cha ufulu. Kuphatikiza apo, kampani ya Cupertino imayenera kukhala ndi zofunikira zolimba, mwachitsanzo gawo la 30% la ntchito zogulitsidwa. Komabe, Apple ilibe pafupi ndi pomwe inali ndi makampani oimba zaka zoposa khumi zapitazo. Othandizira ma TV aku America sali m'mavuto, m'malo mwake, amawongolera msika ndipo amatha kulamula. Kwa iwo, mgwirizano ndi Apple sikupulumutsa gawo la msika lomwe likumwalira, njira yokhayo yowonjezera, yomwe, komabe, sikungabweretse makasitomala ambiri atsopano, monga ambiri angatembenuke kuchokera kwa ogwiritsa ntchito mabokosi omwe alipo. Kuti ndikupatseni lingaliro, ku US wothandizira ali ndi udindo wolamulira Comcast ndi olembetsa pafupifupi 22,5 miliyoni, zomwe zimapatsanso zilolezo zoulutsira maufulu kumakampani ang'onoang'ono.

Apple TV ili ndi kuthekera kwakukulu, imatha mosavuta lankhulani ndi msika wa console ndipo ikhoza kukhala chinthu chofunikira kwambiri kuti mupeze "chipinda chochezera" cha ogwiritsa ntchito. Chilichonse chomwe Apple angapereke ndi kanema wawayilesi chimalowa mubokosi lakuda lakuda lomwe limatha kuwongoleredwa, mwachitsanzo chothandizira chogwira chakutali pazida wamba (ndi pulogalamu yoyenera ya iPhone ndi iPad, inde). Zokonda pawailesi yakanema, zomwe zidagulitsa mayunitsi opitilira mamiliyoni anayi mu 2012, zitha kukhala bizinesi yopindulitsa komanso likulu la zosangalatsa zapa TV. Komabe, ndi funso la momwe Apple ingachitire ndi mwayi wapa TV kunja kwa US.

Zambiri za Apple TV:

[zolemba zina]

Zida: TheVerge.com, Kawiri.com, Reuters.com
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