Libor Kubín Jay Elliot, yemwe kale anali vicezidenti wamkulu wa Apple analemba buku lakuti The Steve Jobs Journey. Jablíčkár akubweretserani chitsanzo choyambirira chachidule.
1. KUKONDA KWA PRODUCT
Pazaka khumi zanga ku IBM, ndidadziwana bwino ndi asayansi ambiri anzeru a PhD omwe anali kuchita ntchito yapadera koma adakhumudwa chifukwa chopereka chawo chochepa kwambiri chidavomerezedwa ndikupangidwa kukhala chinthu. Ngakhale ku PARC ndimamva fungo lachisokonezo. Chifukwa chake sindinadabwe kumva kuti kampaniyo ili ndi chiwongola dzanja cha makumi awiri ndi zisanu peresenti, imodzi mwamakampani apamwamba kwambiri.
Nditayamba kugwira ntchito ku Apple, gwero lalikulu la chidwi chantchito linali gulu lachitukuko lomwe likugwira ntchito yomwe imayenera kukhala chinthu chopambana, kompyuta yamtsogolo ya Lisa. Iyenera kukhala kuchoka kwathunthu kuukadaulo wa Apple II ndikutengera kampaniyo njira yatsopano pomwe ikugwiritsa ntchito zina mwazatsopano zomwe akatswiri a Apple adaziwona ku PARC. Steve anandiuza kuti Lisa adzakhala mpainiya amene “adzaikapo kanthu m’chilengedwe chonse”. Pamene wina anena mawu otero, simungachitire mwina koma kumva ulemu wopatulika. Mawu a Steve akhala akundilimbikitsa kuyambira pamenepo, chikumbutso kuti simudzachititsa anthu omwe amakugwirirani ntchito kuti aziyaka ndi chidwi pokhapokha ngati mukuwotcha nawo nokha…ndikuwadziwitsa onse.
Kukula kwa Lisa kunali kwa zaka ziwiri, koma izi sizinali zofunika. Ukadaulo womwe Steve adawona ku PARC udasintha dziko lapansi, ndipo ntchito ya Lisa idayenera kusinthidwa mogwirizana ndi malingaliro atsopano. Steve anayesa kuti timu ya Lisa isangalale ndi zomwe adaziwona ku PARC. “Uyenera kusintha njira,” iye anaumirirabe mouma khosi. Mainjiniya ndi opanga mapulogalamu a Lisa amapembedza Woz ndipo sanafune kuti Steve awatsogolere.
Panthawiyo, Apple inkafanana ndi sitima yolima madzi pa liwiro lalikulu ndi anthu ambiri pa mlatho koma palibe utsogoleri weniweni. Ngakhale kampaniyo inali isanakwanitse zaka zinayi, idasangalala ndi ndalama zogulitsa pachaka pafupifupi US $ 300 miliyoni. Steve, woyambitsa nawo kampaniyo, analibenso mphamvu monga poyamba, pamene panali Steves awiri okha, ndi Woz akukokera ku luso lamakono ndi SJ akusamalira china chirichonse. CEO adachoka, woyambitsa wamkulu wamkulu Mike Markkula adakhala ngati CEO wanthawi yayitali, ndipo Michael Scott ("Scotty") adakhala Purezidenti. Onse anali okhoza, koma analibe zomwe zimatengera kuyendetsa kampani yotukuka yaukadaulo. Ndikukhulupirira kuti Mike, yemwe ali ndi masheya wamkulu wachiwiri, anali wofunitsitsa kusiya kampaniyo kuposa zovuta zatsiku ndi tsiku za kampani yomwe ikukula mwachangu. Opanga zisankho awiriwa sanafune kuchedwetsa Lisa, zomwe kusintha kwa Steve kungayambitse. Ntchitoyi inali kale m'mbuyo, ndipo lingaliro lakuti ntchito yomwe yatsirizidwa kale iyenera kutayidwa ndi njira yatsopano yoyambira inali yosavomerezeka kwa iwo.
Pofuna kukakamiza zofuna zake pa gulu lomwe limagwira ntchito ya Lisa ndi amuna omwe amayendetsa kampaniyo, Steve adakonza ndondomeko m'maganizo mwake. Amapeza udindo wa Wachiwiri kwa Purezidenti wa New Product Development, ndikumupanga kukhala wamkulu wa gulu la Lisa, ali ndi mphamvu yolamula kusintha komwe akuwona.
Komabe, Markkula ndi Scott adasintha ndondomeko ya bungwe ndipo adapatsa Steve udindo wapampando wa bungweli, pofotokoza kuti izi zidzamupangitsa kukhala mtsogoleri wa kampaniyo ku IPO yomwe ikubwera ya Apple. Ananenanso kuti kukhala ndi mwana wazaka 25 ngati wolankhulira kungathandize Apple kuwonjezera mtengo wake wamasheya ndikupeza chuma chochulukirapo.
Steve ankavutikadi. Sanasangalale kuti Scotty adasoka shedi popanda kumudziwitsa kapena kumufunsa - inali kampani yake! Ananyansidwa ndi kusatheka kukhala nawo mwachindunji pa ntchito ya Lisa. Ndipotu zinamukwiyitsa kwambiri.
Ulendowu unali wofunika kwambiri. Mtsogoleri watsopano wa gulu la Lisa, John Couch, anapempha Steve kuti asiye kuyendera mainjiniya ake ndi kuwasokoneza. Akadayenera kuyima pambali ndi kuwasiya akhale.
Steve Jobs sanamvepo mawu oti "ayi" ndipo anali wogontha kuti "sitingathe" kapena "simuyenera".
Kodi mumatani mukakhala ndi chinthu chosintha zinthu koma kampani yanu sikuwonetsa chidwi nayo? Ndaona kuti Steve amaika maganizo ake pa zinthu ngati zimenezi. Sanachite zinthu ngati mwana amene adalandidwa chidole, adakhala wodzisunga komanso wotsimikiza.
Iye anali asanakhalepo ndi munthu wina mu kampani yake kuti amuuze kuti, "Dzikani manja!" Kumbali ina, m'misonkhano ya board yomwe Steve adanditengerako, ndimawona kuti amatha kuchita magawo otere mwanzeru ngati wapampando kuposa akulu akulu, anzeru, komanso odziwa zambiri omwe amakhala mozungulira tebulo. Anali ndi zambiri zaposachedwa pazachuma cha Apple — phindu, kuyenda kwa ndalama, kugulitsa Apple II m'magawo osiyanasiyana amsika ndi malo ogulitsa - ndi zina zambiri zamabizinesi. Masiku ano, aliyense amamuganizira ngati katswiri wodabwitsa, wopanga zinthu zodabwitsa, koma ndi munthu wamkulu kwambiri, ndipo wakhalapo kuyambira pachiyambi.
Komabe, adachotsa mwayi wake wodziwonetsa ngati munthu wokhala ndi ubongo wowala komanso wopanga zinthu zatsopano. Steve anali ndi masomphenya omveka bwino a tsogolo la computing ikugunda m'mutu mwake, koma analibe poti apite nazo. Chitseko cha gulu la Lisa chinagogoda kumaso kwake ndikutseka kwambiri.
Bwanji tsopano?
Inali nthawi yomwe Apple inali ndi ndalama, mamiliyoni a madola kubanki chifukwa chogulitsa malonda a Apple II. Ndalama zokonzeka zidalimbikitsa kupanga mapulojekiti ang'onoang'ono ang'onoang'ono pakampani yonse. Anthu amtundu uliwonse amapindula ndi mkhalidwe wamaganizo woterowo, ngakhale amene mawu ake ali kuyesa kulenga dziko latsopano lolimba mtima mwa kutulukira chinthu china chatsopano kotheratu, chimene sichinakhalepo ndi kale lonse.
Kuyambira sabata yanga yoyamba ku Apple, ndimatha kuzindikira chidwi ndikuyendetsa komwe kumalimbitsa aliyense. Ndidaganiza mainjiniya awiri amakumana mumsewu, m'modzi wa iwo akufotokoza lingaliro lomwe wakhala akusewera nalo, ndipo mnzakeyo akunena zinthu ngati, "Ndizo zabwino, muyenera kuchitapo kanthu ndi izo." gulu ndipo amatha miyezi kukulitsa lingaliro lake. Sindingachedwe kubetcherana kuti izi zinali kuchitika mdera lonse panthawiyo. Ntchito zambiri sizinapite kulikonse ndipo sizinabweretse phindu lililonse, ena amakopera zomwe gulu lina likugwira ntchito kale. Koma zinalibe kanthu, malingaliro ambiri adapambana ndipo adabweretsa zotsatira zazikulu. Kampaniyo inali yodzaza ndi ndalama komanso yodzaza ndi malingaliro opanga.
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kuyambiranso kwa isacson sikukwanira? Kodi mukuganiza kuti izi ndizofunikira kuziganizira?
Walter Isaacson amayang'ana kwambiri za umunthu wa Jobs, Jay Elliot akulemba za kayendetsedwe ka kampaniyo. Bukhu lirilonse ndi losiyana pang'ono - zonse m'malembedwe ndi zomwe zili, koma sindikanataya aliyense wa iwo.
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