Amaya Toman Apple dzulo idakhala kampani yoyamba yomwe mtengo wake wamsika udafika thililiyoni imodzi. Ichi ndi chigonjetso chotsimikizika, koma kupindula komwe kunatsogolera kunjira yayitali komanso yaminga. Bwerani mudzakumbukire ulendowu ndi ife - kuyambira pachiyambi chamatabwa mu garaja, kupyolera mu chiwopsezo cha bankirapuse ndi foni yamakono yoyamba kulemba zotsatira zachuma.
Kompyuta ya Mdyerekezi
Apple idakhazikitsidwa pa Epulo 1976, 800 ku Los Altos, California. Steve Jobs, Steve Wozniak ndi Ronald Wayne anali pa kubadwa kwake. Wachitatu wotchedwa adabweretsedwa ndi Steve Jobs kuti apereke malangizo ndi chitsogozo kwa anzake awiri aang'ono, koma Wayne posakhalitsa anasiya kampaniyo ndi cheke cha $ XNUMX pa magawo ake mu kampani.
Chogulitsa choyamba cha Apple chinali kompyuta ya Apple I, kwenikweni inali bolodi lamayi yokhala ndi purosesa ndi kukumbukira, yopangidwira okonda zenizeni. Eni ake amayenera kusonkhanitsa okha mlanduwo, komanso kuwonjezera mawonekedwe awo ndi kiyibodi. Panthawiyo, Apple I idagulitsidwa pamtengo wasatana wa $666,66, zomwe zinalibe kanthu kochita ndi zikhulupiriro zachipembedzo za oyang'anira kampaniyo. "Bambo" wa makompyuta a Apple I anali Steve Wozniak, yemwe sanangoyambitsa, komanso adasonkhanitsa pamanja. Mutha kuwona zojambula za Wozniak muzithunzi za nkhaniyi.
Panthawiyo, Jobs anali kuyang'anira mbali zonse zamalonda. Ankada nkhawa kwambiri ndikuyesera kutsimikizira omwe angakhale nawo ndalama kuti msika wamakompyuta udzakula kwambiri m'tsogolomu kotero kuti zinali zomveka kuyikapo ndalama. Mmodzi mwa omwe Jobs adakwanitsa kutsimikizira anali Mike Markkula, yemwe adabweretsa ndalama zambiri ku kampaniyo ndipo adakhala wogwira ntchito komanso wogawana nawo wachitatu.
Izo zikhoza kukhala chidwi inu
Ndi Filip Ntchito Zopanda Chilango
Mu 1977, Apple idakhala kampani yaboma. Pamalingaliro a Markkul, bambo wina dzina lake Michael Scott alowa nawo kampaniyo ndikukhala CEO woyamba wa Apple. Ntchito zinkaonedwa kuti ndi zazing'ono komanso zopanda mwambo pa udindo panthawiyo. Chaka cha 1977 chinalinso chofunikira kwa Apple chifukwa cha kukhazikitsidwa kwa kompyuta ya Apple II, yomwe inachokeranso ku msonkhano wa Wozniak ndipo inali yopambana kwambiri. Apple II idaphatikizanso VisiCalc, pulogalamu yoyambira yamasamba.
Mu 1978, Apple idapeza ofesi yake yoyamba. Ndi anthu ochepa chabe amene ankaganiza kuti tsiku lina kampaniyo idzakhala m'nyumba yaikulu kwambiri yomwe ili ndi nyumba yozungulira yamtsogolo. Mutha kupeza chithunzi cha mzere wa Apple womwe uli ndi Elmer Baum, Mike Markkula, Gary Martin, Andre Dubois, Steve Jobs, Sue Cabannis, Mike Scott, Don Breuner ndi Mark Johnson muzithunzi za nkhaniyi.
Izo zikhoza kukhala chidwi inu
Dan Prazák Onani zithunzi za BusinessInsider:
Zithunzi
Mu 1979, akatswiri a Apple adayendera malo a labotale ya Xerox PARC, yomwe panthawiyo inkapanga makina osindikizira a laser, mbewa ndi zinthu zina. Kunali ku Xerox komwe Steve Jobs adakhulupirira kuti tsogolo la computing lili pakugwiritsa ntchito mawonekedwe azithunzi. Ulendo wa masiku atatu unachitika posinthanitsa ndi mwayi wogula magawo a 100 a Apple pamtengo wa $ 10 pagawo. Patatha chaka chimodzi, kompyuta ya Apple III imatulutsidwa, yomwe imayang'ana malo amalonda ndi cholinga chotha kupikisana ndi zinthu za IBM ndi Microsoft, ndiye Lisa yemwe ali ndi GUI yotchulidwa kale amamasulidwa, koma malonda ake anali kutali kwambiri Apple ikuyembekezeka. Kompyutayo inali yodula kwambiri ndipo inalibe chithandizo chokwanira cha mapulogalamu.
1984
Ntchito zinayambitsa ntchito yachiwiri yotchedwa Apple Macintosh. Pa nthawi yotulutsidwa kwa Macintosh yoyamba mu 1983, John Sculley, yemwe Jobs adamubweretsa kuchokera ku Pepsi, adatenga utsogoleri wa Apple. Mu 1984, zotsatsa za "1984" zotsogozedwa ndi Ridley Scott zimawulutsidwa ku Super Bowl kulimbikitsa Macintosh yatsopano. Malonda a Macintosh anali abwino kwambiri, koma osakwanira kuphwanya "ulamuliro" wa IBM. Kusagwirizana kwa kampaniyo pang'onopang'ono kunachititsa kuti Jobs achoke mu 1985. Pasanapite nthawi, Steve Wozniak nayenso anachoka ku Apple, ponena kuti kampaniyo ikupita molakwika.
Mu 1991, Apple inatulutsa PowerBook yake ndi "zokongola" opaleshoni dongosolo System 7. M'zaka za makumi asanu ndi anayi a zaka zapitazo, Apple inakula pang'onopang'ono kumadera ambiri a msika - Newton MessagePad inawona kuwala kwa tsiku, mwachitsanzo. Koma Apple sanali yekha pamsika: Microsoft ikukula bwino ndipo Apple inali kulephera pang'onopang'ono. Pambuyo pa kusindikizidwa kwa zotsatira zonyansa zachuma kwa kotala loyamba la 1993, Sculley anayenera kusiya ntchito ndipo adasinthidwa ndi Michael Spindler, yemwe adagwira ntchito ku Apple kuyambira 1980. Mu 1994, Macintosh yoyamba, yoyendetsedwa ndi purosesa ya PowerPC, inatulutsidwa, ndipo zidakhala zovuta kuti Apple ipikisane ndi IBM ndi Microsoft.
Bwererani pamwamba
Mu 1996, Gil Amelio adalowa m'malo mwa Michael Spindler pamutu wa Apple, koma kampani ya apulosi sizikuyenda bwino ngakhale pansi pa utsogoleri wake. Amelio amapeza lingaliro logula kampani ya Jobs NeXT Computer, ndipo ndi ntchitoyo Jobs amabwerera ku Apple. Anakwanitsa kutsimikizira bungwe la kampaniyo m'chilimwe kuti amusankhe kukhala CEO wanthawi yayitali. Zinthu zikuyamba kuyenda bwino. Mu 1997, kampeni yotchuka ya "Ganizani Zosiyana" idayenda padziko lonse lapansi, yokhala ndi anthu angapo odziwika bwino. Jony Ive akuyamba kugwira ntchito pakupanga kwa iMac, yomwe idakhala yotchuka kwambiri mu 1998.
Izo zikhoza kukhala chidwi inu
Mu 2001, Apple inalowa m'malo mwa System 7 ndi OS X, mu 2006 kampani ya Apple inasintha kukhala Intel. Steve Jobs sanathe kungochotsa Apple pazovuta kwambiri, komanso kuti atsogolere ku chimodzi mwazopambana zazikulu zopambana: kutulutsidwa kwa iPhone yoyamba. Komabe, kubwera kwa iPod, iPad kapena MacBook kunalinso kopambana. Ngakhale Steve Jobs sanakhale ndi moyo kuti awone zomwe zidachitika dzulo pofika pamtengo wa madola thililiyoni imodzi, akadali ndi gawo lalikulu pa izi.
Chitsime: BusinessInsider
