Adam Kos Mu February chaka chatha, CEO wa Apple a Tim Cook adauza omwe adagawana nawo kampaniyo kuti idagula makampani pafupifupi 100 pazaka zisanu ndi chimodzi zapitazi. Izi zikutanthauza kuti amapanga kupeza kwatsopano milungu itatu kapena inayi iliyonse. Kodi ndizotheka kuweruza kuchokera kuzinthu izi zomwe kampaniyo iwonetsa ngati zatsopano mtsogolo?
Ziwerengerozi zitha kuwonetsa kuti iyi ndi makina ogula ndi kampani. Komabe, owerengeka okha mwazochitika izi ndi zomwe zidayenera kutsatiridwa ndi media. Chinthu chachikulu ndikugula kwa Beats Music mu 2014, pamene Apple adalipira $ 3 biliyoni. Zina mwa zazikulu zomaliza, mwachitsanzo, ndikugulidwa kwa gawo la Intel lomwe limagwira ntchito ndi mafoni a m'manja, pomwe Apple idalipira madola biliyoni imodzi mu 2019, kapena kugula kwa Shazam mu 2018 kwa $ 400 miliyoni.
Tsamba la Chingerezi ndilosangalatsa kwambiri Wikipedia, yomwe imakhudzana ndi kugula kwa Apple payekha, ndipo imayesa kuphatikiza zonsezo. Mupeza apa kuti, mwachitsanzo, mu 1997, Apple idagula kampaniyo NeXT kwa $ 404 miliyoni. Komabe, chosangalatsa kwambiri ndi chidziwitso chomwe Apple idagulira kampani yomwe idapatsidwa komanso zinthu zomwe zidachita.
Izo zikhoza kukhala chidwi inu
VR, AR, Apple Car
Mu Meyi 2020, kampaniyo idagula NextVR yokhudzana ndi zenizeni zenizeni, pa Ogasiti 20 idatsata Camerai ikuyang'ana kwambiri pa AR ndipo patatha masiku asanu idatsata Spaces, kuyambitsa kwa VR. Komabe, kwa ARKit, Apple imagula nthawi zambiri (Vrvana, SensoMotoric Instruments, Lattice Data, Flyby Media), kotero ndizokayikitsa ngati makampaniwa akulimbana ndi chinthu chatsopano kapena akungosintha zomwe zilipo pa nsanja yawo. Tilibe chinthu chomalizidwa chamtundu wa magalasi kapena chomverera m'makutu, kotero titha kungoyerekeza.
Zithunzi
Chimodzimodzinso ndi mgwirizano wa Drive.ai wa 2019 pamagalimoto odziyimira pawokha. Tilibe ngakhale mawonekedwe a Apple Car pano, ndipo izi zitha kuwonekanso kuti Apple inali kugula kale pulojekiti ya Titan, monga imatchedwa, mu 2016 (Indoor.io). Sizinganenedwe motsimikiza kuti Apple idzagula kampani yomwe ikugwira ntchito ndi gawo ndipo mkati mwa chaka ndi tsiku idzayambitsa chinthu chatsopano kapena kusintha kwambiri yomwe ilipo. Ngakhale zili choncho, n’zoonekeratu kuti “kugula” kulikonse kopangidwa kuli ndi tanthauzo lake.
Malinga ndi mndandanda wamakampani, zitha kuwoneka kuti Apple ikuyesera kugula omwe ali ndi chidwi ndi nzeru zopangira (Core AI, Voysis, Xnor.ai), kapena nyimbo ndi ma podcasts (Promephonic, Scout FM, Asaii). Yoyamba yomwe yatchulidwa mwina idakhazikitsidwa kale mu ma iPhones mwanjira ina, ndipo yachiwiri mwina ndi maziko osati a nkhani mu Apple Music, monga khalidwe lomvera lopanda kutaya, ndi zina zotero, komanso kukula kwa ntchito ya Podcasts.
Izo zikhoza kukhala chidwi inu
Njira ina
Koma zikafika pakugula makampani, Apple ili ndi njira yosiyana ndi ambiri omwe amapikisana nawo. Amakonda kutseka malonda a mabiliyoni ambiri, pomwe Apple imagula makampani ang'onoang'ono makamaka kwa antchito awo aluso, omwe amawaphatikiza mu gulu lake. Chifukwa cha izi, imatha kufulumizitsa kukula mu gawo lomwe kampani yogulidwa imagwera.
Zithunzi
Tim Cook mu zokambirana za CNBC mu 2019 adati njira yabwino ya Apple ndikuzindikira komwe ili ndi zovuta zaukadaulo ndikugula makampani kuti athetse. Chitsanzo chimodzi chimanenedwa kukhala chopezeka kwa AuthenTec mu 2012, zomwe zidapangitsa kuti pakhale kutumizidwa bwino kwa Touch ID mu iPhones. Mwachitsanzo mu 2017, Apple adagula pulogalamu ya iPhone yotchedwa Workflow, yomwe inali maziko a pulogalamu ya Shortcuts app. Mu 2018, adagula Texture, zomwe zidayambitsa mutu wa Apple News +. Ngakhale Siri zidachitika chifukwa chopezeka mu 2010.
