Ondrej Holzman M'masabata akubwera, Apple iyenera kumaliza kupeza Beats Electronics, ndipo ndizotheka kuti iyenera kuthana ndi mlandu woyipa nthawi yomweyo. Bose tsopano akutsutsa Beats chifukwa chophwanya luso lake loletsa phokoso.
Pakadali pano, makampani awiriwa adakhalapo bwino limodzi ndi mbali, koma Bose tsopano akuyenera kutengera mpikisano wawo kukhoti. Ukadaulo wochepetsera phokoso wokhazikika ukhoza kupezeka mu Beats Studio, Beats Studio Wireless ndi Beats Pro mahedifoni, ndi zinthu ziwiri zoyambirira zomwe zidatchulidwa ndi Bose pamlandu wake. Akuyenera kuphwanya ma patent omwe ali mwala wapangodya wabizinesi ya Bose.
Bose v chikalata zomwe zimaperekedwa kukhoti zimafotokoza mbiri yake yayitali, kafukufuku wambiri komanso ndalama zochulukirapo pantchito yochepetsera phokoso lozungulira, zonse zomwe zidayamba kuyambira 1978. Bose's QuietComfort osiyanasiyana mahedifoni apeza kutchuka kwakukulu pakati pa zowulutsa pafupipafupi, mwachitsanzo, chifukwa cha ukadaulo wothandiza kuchepetsa phokoso lozungulira.
Bose akuyembekeza kuti khotilo lidzavomereza kugwiritsidwa ntchito kosaloledwa kwa ma Patent ake muzinthu za Beats, pamene akufuna kuletsa kugulitsa zinthuzo komanso kulipira zowonongeka.
