Filip Novotny M'masabata aposachedwa, gulu la U2 latchulidwa nthawi zambiri limodzi ndi kampani ya Apple. Tinatha kulumikiza mabungwe awiriwa kwa nthawi yoyamba zaka zambiri zapitazo chifukwa cha mtundu wapadera wakuda ndi wofiira wa iPod player. Posachedwapa, chifukwa cha machitidwe a gululi pokhazikitsa iPhone 6 komanso chimbale chatsopano Nyimbo za Innocence, zomwe mwina inunso muli nazo anapeza pa foni yanu (ngakhale inu iwo sanafune kutero). Mtsogoleri wa U2 Bono tsopano walankhula za kulumikizana ndi Apple mu kuyankhulana kwa Irish station 2FM.
Mtolankhani waku Ireland Dave Fanning, pambuyo pa mafunso oyamba okhudza chimbalecho, adachita chidwi ndi kutsutsidwa komwe U2 ndi Apple adakumana nazo chifukwa chopereka chimbale chopanda tsankho. Bono, nayenso, mosasamala adatengera nkhanza kuchokera kwa olemba mabulogu:
Anthu omwewo omwe adalemba pamakoma a chimbudzi pamene tinali ana ali mu blogosphere lero. Mabulogu ndi okwanira kukupangitsani kukhumudwa mu demokalase (kuseka). Koma ayi, anene zimene akufuna. Kulekeranji? Amafalitsa chidani, timafalitsa chikondi. Sitingavomereze.
Bono anafotokozanso chifukwa chake adaganiza zogwira ntchito ndi Apple. Malinga ndi iye, cholinga cha chochitika chonsecho ndikupereka chimbalecho kwa anthu ambiri momwe angathere. Malingaliro ake, gulu lake ndi kampani ya California inachita bwino. Nyimbo za Innocence zidatsitsidwa kale ndi ogwiritsa ntchito 77 miliyoni, zomwe zidapangitsanso kulumpha kwa rocket pakugulitsa ma Albums ena. Mwachitsanzo kusankha osakwatira anakwera pamwamba pa 10 m’maiko 14 osiyanasiyana padziko lonse lapansi.
Anthu omwe nthawi zambiri sakanatha kumvetsera nyimbo zathu ali ndi mwayi womvetsera motere. Ngati adziika pamtima, sitidziwa. Sitikudziwa ngati nyimbo zathu zidzakhala zofunika kwa iwo ngakhale patatha mlungu umodzi. Koma akadali ndi njira imeneyo, yomwe ili yosangalatsa kwambiri kwa gulu lomwe lakhalapo kwa nthawi yayitali.
Kukambitsirana sikunangokhala ndi mitu yaposachedwa ya U2, Bono adatchulanso zolinga zake zamtsogolo. Pamodzi ndi Apple, akufuna kuwonetsa mtundu watsopano womwe umafanana ndi pulojekiti ya iTunes LP yomwe sinapambane.
Chifukwa chiyani sindingagwiritse ntchito foni yanga kapena iPad kuti ndisoweke m'dziko lopangidwa ndi akatswiri ojambula zithunzi? Tikamamvera Miles Davis, bwanji sitingathe kuwona zithunzi za Herman Leonard? Kapena dziwani ndikungodina kamodzi kuti anali ndi malingaliro otani pomwe amalemba nyimboyo? Nanga bwanji mawu, bwanji sitingathe kuwerenga mawu a Bob Dylan pamene tikumvetsera nyimbo zake?
Bono akuti adakambirana kale lingaliro ili ndi Steve Jobs:
Zaka zisanu zapitazo, Steve anali kunyumba kwanga ku France, ndipo ndinamuuza kuti, "Kodi munthu amene amasamala za kupanga kuposa wina aliyense padziko lapansi angalole bwanji iTunes kuwoneka ngati spreadsheet ya Excel?"
Ndipo zomwe Steve Jobs anachita?
Sanasangalale. Ndicho chifukwa chake anandilonjeza kuti tidzagwira ntchito limodzi pa izi, zomwe takhala tikuchita kwa zaka zambiri ndi anthu a Apple. Ngakhale inali isanakonzekere Nyimbo za Innocence, koma Nyimbo za Chidziwitso zidzatero. Ndipo ndizosangalatsa kwambiri. Ili ndi mawonekedwe atsopano; mudzatha kutsitsa mp3 kapena kuba kwinakwake, koma sizikhala zonse. Zidzakhala ngati kuyenda m'misewu ya Dublin m'zaka za m'ma 70 ndi album m'manja Zizindikiro Zovuta ndi Rolling Stones; vinyl yokhayokha popanda chivundikiro cha Andy Warhol. Munamvanso ngati mulibe chilichonse.
Wotsogolera wa U2 mosakayikira akhoza kusangalala ndi nkhaniyi ndikuyifotokoza mwachidule. Ngakhale zili choncho, ntchito yake yogwirizana ndi Apple ikumvekabe ngati iTunes LP yolephera, yomwe, ngakhale kuti Steve Jobs mwiniwakeyo anali ndi chidwi chachikulu, inalephera kukopa makasitomala okwanira.
Komabe, Bono akuwonjezera kuti, "Apple ili ndi maakaunti 885 miliyoni a iTunes pompano. Ndipo tiwathandiza kuti afikire biliyoni. ” Kuphatikiza pa mfundo yoti woyimba waku Ireland adawulula ziwerengero zomwe Apple sanaulule, ndizosangalatsanso kuti mgwirizano pakati pa mabungwe awiriwa upitilire. Osati kokha kudzera mu polojekiti ya Product RED, mtundu womwe umathandizira pazachuma polimbana ndi Edzi.
Kupatula apo, kumapeto kwa kuyankhulana, Bono mwiniwake adavomereza kuti mgwirizano wake ndi Apple sikungokhala ndi gawo lachifundo. Opanga iPhone - kuposa kampani ina iliyonse yaukadaulo - amawonetsetsa kuti oimba amalipidwa pantchito yawo.
Palibe chotsutsa Bono, komanso iTunes ver. 1 pansi pa MacOS 9 sichindikumbutsanso patali za spreadsheet yaposachedwa ya Excel kapena tsamba loyambirira la 3D-Calc kapena Lotus 1-2-3 kuchokera ku Atari ST kuyambira zaka makumi asanu ndi atatu.
Lotus 1-2-3 mu DOS inali, monga mapulogalamu ena anthawiyo (ndinagwiritsa ntchito PC Shell kwambiri), zodabwitsa. Amayendetsedwa modabwitsa ndi zilembo pa kiyibodi, palibe Ctrl kapena Alt ndipo adathamanga kwambiri... :-)