Tsekani malonda

Pang'onopang'ono ikuyandikira chaka chachiwiri cha kukhazikitsidwa kwa Apple Watch, yomwe inachitika pa September 9, 2014. Tim Cook, yemwe adawonetsa mwachindunji pa dzanja lake kwa anthu omwe akuyang'ana panthawi yachidziwitso chachikulu, adayambitsa Apple kukhala gawo latsopano, zinthu zovala. . Panali ntchito yambiri yoyambitsa Watch Watch, kuphatikizapo mikangano yayikulu pakati pa magulu osiyanasiyana a Apple. Katswiri wodziwa bwino Bob Messerschmidt, yemwe ali kumbuyo kwa chimodzi mwazinthu zofunika kwambiri pa Apple Watch yamakono, adalankhula za izi.

Samayankhulidwa zambiri (monga akatswiri ambiri otsika a Apple), koma Messerschmidt akuyeneradi kumuyamikira. Katswiri yemwe adalumikizana ndi Apple mu 2010 ndikusiya kampaniyo patatha zaka zitatu (ndipo adayambitsa yake kampani Cor), ili kumbuyo kwa sensor yofunikira ya mtima, yomwe ndi gawo lofunikira pazochitika zonse za Watch. Ndi mutu uwu pomwe kuyankhulana kudayamba Fast Company.

Poyambirira, Messerschmidt adanena kuti adakhala ngati katswiri wa zomangamanga yemwe amayang'anira kafukufuku wamakono osiyanasiyana omwe angakhale nawo ku Apple Watch. Pamodzi ndi anzake, nthawi zambiri ankabwera ndi lingaliro loyamba, lomwe pambuyo pake linapangidwa ndi akatswiri ena apadera. Messerschmidt anati: “Tinati tinkaganiza kuti igwira ntchito, ndiyeno anayesa kuimanga. Malingaliro oyambilira okhudza wotchiyo makamaka anali okhudzana ndi ogwiritsa ntchito, omwe amayenera kukhala angwiro.

[su_pullquote align="kumanja"]Sizinali zophweka kuti zitheke.[/su_pullquote]

Ichi ndichifukwa chake Messerschmidt adakumana ndi zopinga zambiri popanga masensa a kugunda kwa mtima. Poyamba adawapanga kuti aziyika pansi pa gululo kuti agwirizane bwino (pafupi) ndi dzanja. Komabe, adakumana ndi lingaliro ili mu dipatimenti yopanga mafakitale, yomwe inkayang'aniridwa kuchokera pamwamba ndi Jony Ive. “Sizinali zophweka, poganizira zofunikira za kamangidwe, kuti zigwire ntchito. Izo zinali zapadera kwambiri pa zonsezi,” akuvomereza Messerschmidt.

Malingaliro omwe ali ndi masensa mu lamba adakanidwa chifukwa sanakumane ndi mapangidwe amakono kapena mafashoni, ndipo kuwonjezera apo, kupanga malamba osinthika kunakonzedwa, kotero kuti sensa yomwe inayikidwa motere sichinamveke. Pambuyo pa Messerschmidt ndi gulu lake adabweretsa ndondomeko yachiwiri patebulo, yomwe inakambitsirana kuyika masensa pamwamba pa matepi, kunena kuti kuyenera kukhala kolimba kwambiri kuti alole kupeza deta yolondola, adakumananso ndi kutsutsidwa.

“Ayi, anthu samavala mawotchi oterowo. Amavala momasuka kwambiri m'manja mwawo," adamva kuchokera kwa opanga lingaliro lina. Choncho Messerschmidt anayenera kubwerera ku msonkhano wake kuti akaganizire za njira ina. “Tinangoyenera kuchita zomwe ananena. Tinkayenera kuwamvera. Ndiwo omwe ali pafupi kwambiri ndi ogwiritsa ntchito ndipo amayang'ana kwambiri chitonthozo cha ogwiritsa ntchito, "adatero Messerschmidt, ponena kuti amanyadira zomwe iye ndi gulu adapanga. Mosiyana ndi mpikisanowo, adatchula Fitbit, yomwe pakali pano ikulimbana ndi milandu yokhudza masensa olakwika - masensa omwe ali mu Watch nthawi zambiri amawonedwa kuti ndi ena olondola kwambiri, adatero.

Kuwonjezera pa mgwirizano pakati pa magulu osiyanasiyana mkati mwa Apple, Messerschmidt adalankhulanso za Steve Jobs, yemwe adakumana naye panthawi ya ntchito yake yochepa ku Apple. Malinga ndi iye, antchito ambiri sanamvetsetse chikhalidwe cha kampani komanso malingaliro ndi malingaliro omwe Jobs adalimbikitsa.

“Anthu ena amaganiza kuti mukakhala ndi ndondomeko yachitukuko ndipo pali zinthu masauzande ambiri zomwe zikuyenera kuthetsedwa, zonse ziyenera kupatsidwa chisamaliro chofanana. Koma uku ndikusamvetsetsa kwathunthu kwa njira ya Jobs. Onse sali ofanana. Chilichonse chiyenera kukhala cholondola, koma pali zinthu zofunika kwambiri kuposa zina, zomwe zimakokera ku chidziwitso cha ogwiritsa ntchito ndi mapangidwe, "adatero Messerschmidt, yemwe akuti adaphunzira kukana ntchito. "Ngati malondawo sanali odabwitsa, sanadutse Ntchito."

Malinga ndi Messerschmidt, Apple si malo omwewo lero monga momwe Steve Jobs anali CEO. Komabe, mainjiniya odziwa zambiri sanatanthauze mwanjira ina iliyonse yoyipa, koma makamaka amafotokoza momwe kampani yaku California idakumana ndi kuchoka kwa abwana ake odziwika bwino. "Panali kuyesa kubisa zomwe zimapangitsa Apple Apple," akutero Messerschmidt, koma molingana ndi iye, chinachake chonga icho - kuyesa kusamutsa njira ya Jobs ndikuyiyika mwa anthu ena - sizinali zomveka.

“Mumaganiza kuti mungaphunzitse anthu kuganiza choncho, koma sindikuganiza kuti zimenezo ndi zimene ali nazo. Izi sizingaphunzitsidwe, "anawonjezera Messerschmidt.

Kuyankhulana kwathunthu ikupezeka pa intaneti Fast Company (m'Chingerezi).

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