Tomas Chlebek Gawo lalikulu la Super Bowl, omaliza a National Soccer League, ndi gawo lake lotsatsa. Apple sanaperekepo nawo malo ake chaka chino, koma dzina lake lidawonekera pazotsatsa, omwe ochita nawo anali U2, (Product) RED ndi Bank of America. U2 idapangitsa kuti zitheke kutsitsa nyimbo yawo yatsopano kwaulere ku iTunes kwa maola 24 wosaoneka ndipo Bank of America yalonjeza kuti ipereka $1 ku (Product) RED Foundation pakutsitsa kulikonse.
[youtube id=”WoOE9j0sUNQ” wide=”620″ height="350″]
Maziko anakhazikitsidwa mu 2006 ndi Bono (wotsogolera woimba wa U2) ndi wotsutsa Bobby Shriver monga njira yopezera ndalama zolimbana ndi HIV / AIDS ku Africa. Kuyambira pamenepo, Apple yathandizira kwambiri kuposa 65 miliyoni madola. Makampani ena monga Nike, Starbucks, American Express ndi Converse akugwirizananso ndi ntchitoyi. Ponseponse, Product (RED) yathandizira kale ndi ndalama zoposera 200 miliyoni dollars.
Mwa izi, 3 miliyoni adakwezedwa kudzera mu chochitika cha Bank of America, chowonjezera chatsopano kwa omwe akuchita nawo kampeni. Zotsitsa miliyoni zoyambirira zidakwaniritsidwa pasanathe ola limodzi kuchokera pomwe malondawo adawonetsedwa.
Kupanga wosaoneka ndiye nyimbo yoyamba yachimbale cha 2009 "No Line on The Horizon". Ikupezeka kuti mutsitse apa, koma osatinso zaulere, ndi ndalama zonse zopita ku Global Fund to Fight Cancer.
