Tsekani malonda

M'zaka zaposachedwa, palibe Apple yomwe idakambidwapo zokhudzana ndi kutha kwake nthawi zambiri monga iPod, kapena ma iPod onse. Masiku ano, osewera nyimbo odziwika kale, omwe Apple adalankhula nawo kudziko lanyimbo monga ena ochepa m'mbuyomu, akutaya kufunika kwawo mwachangu komanso mwachangu. Umboni ndikugulitsanso kugwa kwa ma iPod. Ndizochitika zosasinthika ndipo ngakhale Apple sangathe kuimitsa ...

Monga mwachizolowezi, titha kutenga zambiri kuchokera pazotsatira zachuma za kotala lapitalo zomwe Apple idawulula mwezi watha. Imeneyi sinali nthawi yolephereka, monga atolankhani ena osasangalatsa komanso akatswiri amayesa kulosera. Kupatula apo, phindu la 15 lalikulu kwambiri m'mbiri yamakampani silingakhale lolephera, ngakhale ambiri amayesa Apple ndi njira yosiyana.

Komabe, ndikofunikira kuyang'ana zotsatira za mbali zonse ziwiri. Kuphatikiza pa kugulitsa kwamphamvu kwambiri kwa ma iPhones, palinso zinthu zomwe, m'malo mwake, sizikuyenda bwino. Tikulankhula momveka bwino za ma iPods, omwe akupitilizabe kutsika kuulemerero wawo ndikukhala chinthu chosangalatsa kwambiri kwa Apple. Apple nyimbo osewera agulitsidwa kuyambira osachepera 2004, pamene 4 m'badwo iPod tingachipeze powerenga ndi chizindikiro pitani gudumu choyamba analowa msika.

Ngakhale ma iPhones amabweretsa ndalama zambiri m'matumba a Apple pakadali pano (kuposa theka), ma iPod saperekanso chilichonse. Inde, magawo awiri ndi atatu mwa magawo miliyoni miliyoni omwe adagulitsidwa kotala lapitalo adapeza Apple pafupifupi theka la madola biliyoni, koma ndi theka chabe la zomwe zidachitika chaka chatha, ndipo potengera ndalama zonse, ma iPod akuyimira gawo limodzi chabe. Kutsika kwapachaka ndikofunikira, ndipo ma iPod sadzapulumutsanso Khrisimasi, pomwe chaka chatha, munthawi yamphamvu, kugulitsa kwa iPod sikunakweze bwino kwambiri kwanthawi yoyamba, koma kudagwa kwambiri.

Apple yakhala chete osalankhula za osewera ake oimba kwa chaka ndi theka. Pomalizira pake adayambitsa mibadwo yatsopano ya iPod touch ndi nano mu September 2012. Kuyambira nthawi imeneyo, yasintha maganizo ake ku zipangizo zina, ndipo nambala zogulitsa za iPhones ndi iPads zimatsimikizira kuti zachita bwino. Ngati iPhone ikanakhala kampani yodziyimira yokha, ikadaukira mabungwe makumi awiri apamwamba omwe ali ndi malonda okwera kwambiri pamndandanda wa Fortune 500. Ndipo ndi iPhone yomwe ikutenga makasitomala omwe angakhalepo kutali ndi ma iPods mpaka kufika pamlingo wodziwika bwino. Kuphatikiza pa kukhala foni yam'manja komanso olankhulana pa intaneti, iPhone ndi iPod - monga momwe Steve Jobs adanenera pamene idayambitsidwa - ndipo pali ogwiritsa ntchito ochepa omwe akufuna kukhala ndi iPod m'thumba mwawo kuwonjezera pa iPhone.

Apple ikukumana ndi funso lomwe likuwoneka kuti ndi lovuta: nanga bwanji ma iPods? Koma zikuwoneka ngati athana nazo kwambiri ku Cupertino. Pali zochitika zitatu: yambitsani matembenuzidwe atsopano ndi chiyembekezo cha malonda apamwamba, kudula magawo onse a iPod zabwino, kapena kulola mibadwo yakale kukhala ndi moyo malinga ngati imabweretsa phindu, ndipo pokhapokha ikasiya kukhala yoyenera, siyani kugulitsa. . Kwa chaka chatha ndi theka, Apple yakhala ikuchita bwino zomwe tatchulazi, ndipo ndizotheka kuti, malinga ndi izo, zitsogolera moyo wa iPods mpaka kumapeto.

Ngakhale zochita za Apple nthawi zambiri zimakhala zosiyana ndi zomwe timayembekezera kuchokera kumakampani akuluakulu, sizokayikitsa kuti Apple ingadzitsutse yokha ndikuthetsa chinthu chomwe chimapangitsa kuti chikhale ndalama zabwino, ngakhale ndi gawo limodzi chabe mwazinthu zonse. ndalama. Chifukwa chake, Apple ilibe chifukwa cholembera ma epitaph ku ma iPod kuchokera pamalingaliro awa. Komabe, panthaŵi imodzimodziyo, sikulinso kwanzeru kupeŵa kugwa kwakukulu kwa malonda. Njira yokhayo yongoganiza yomuyimitsa ingakhale kubweretsa ma iPod atsopano, koma pali wina aliyense amene ali ndi chidwi?

Ndizovuta kulingalira chinthu chomwe chingabwezeretse ma iPod ku ulemerero wawo wakale. Mwachidule, zida za cholinga chimodzi sizilinso "mu", mafoni a m'manja ndi mapiritsi amatha kuchita zonse zomwe ma iPod adachitapo ndi zina zambiri. Ubwino waukulu kwambiri ndi kulumikizana kwa mafoni, komwe kwapeza kufunikira kwakukulu mu dziko lamakono la nyimbo. Ntchito zotsatsira monga Spotify, Pandora ndi Rdio zikukumana ndi chiwombankhanga chachikulu, chomwe chimatumizira nyimbo iliyonse kwa ogwiritsa ntchito pa intaneti pamtengo waung'ono kapena waukulu, ndipo iTunes ikuyambanso kulipira izi. Kuphatikiza komwe kunali kolimba kwambiri kwa iPod + iTunes sikulinso koyenera, chifukwa chake kulumikizana ndi mafoni ndi kulumikizana ndi mautumiki akukhamukira kuyenera kukhala luso lofunikira mu ma iPods. Koma ngakhale zili choncho, funso likadali ngati wina angakondebe chinthu choterocho pamene pali ena ambiri omwe mungathe kuyimbira nawo, kulemba imelo, kusewera masewera ndipo pamapeto pake simukuyenera kutero. kuwononga kwambiri kuti chipangizo.

Apple ikuwoneka kuti ikudziwa kuti singachite zambiri ndi ma iPods. Pafupifupi zaka ziwiri zakukhala chete ndi umboni womveka bwino wa izi, ndipo zingakhale zodabwitsa ngati titakhala ndi ma iPod atsopano chaka chino - pamene Tim Cook potsiriza adzawonetsa mankhwala omwe amatchedwa "gulu latsopano". Zowonadi, ngakhale chipangizocho kuchokera ku "gulu latsopano" chimatha kuyanjana bwino ndi ma iPod, koma pakadali pano ndi Apple yokha yomwe ikudziwa ngati izi zikhaladi choncho. Chowonadi ndi chakuti sizofunika kwambiri. Mapeto a ma iPod ali pafupi kwambiri. Makasitomala sakuwafunanso, ndipo mamiliyoni atatu omalizawo akapanda kuwafuna, amachoka. Mwachete ndi kumverera kwa ntchito yabwino. Apple ili ndi zochulukirapo kuposa zabwino m'malo mwawo, makamaka pankhani ya phindu.

.