Ondrej Holzman Apple ikupitilizabe kukhala wopanda ntchito, kubweretsa gulu limodzi laluso ku Cupertino, nthawi zambiri ndi zinthu zake. Chowonjezera chaposachedwa chinali pulogalamu ya Swell, yomwe Apple idagula $30 miliyoni (korona 614 miliyoni). Ndi ntchito yotsatsira iyi, kampani yaku California ikhoza kukonza iTunes Radio.
Kugwira ntchito ngati pulogalamu ya iOS, Swell akhoza kufananizidwa bwino ndi Pandora ya "podcast wailesi" yomwe imasewera ma podcasts osankhidwa mosalekeza, ndipo wogwiritsa ntchito amatha kuyika chizindikiro ngati akukonda siteshoni kapena ayi. Ngati sichikonda, imadumpha podcast yomwe ikusewera pano ndipo Swell pang'onopang'ono amaphunzira kudziwa kukoma kwa wosuta.
Pulogalamuyi idapezeka padziko lonse lapansi, komabe, idapereka zomwe zidachokera ku United States ndi Canada. Pambuyo pa kugula ndi Apple, yomwe kampaniyo adatsimikiza kupita ku WSJ ndi mzere wake wachikhalidwe, koma idachotsedwa nthawi yomweyo kuchokera ku App Store ndi intaneti kulendewera chidziwitso chothetsa ntchito:
Zikomo chifukwa chogwiritsa ntchito Swell chaka chatha. Tikufuna kukudziwitsani kuti ntchito ya Swell palibenso. Tinalimbikitsidwa ndi mwayi wopanga zinthu zabwino zomwe zimakhudza moyo wathu, ndipo ndife othokoza kwa omvera athu onse. Zikomo nonse chifukwa cha thandizo lanu!
Kusiya pulogalamuyo ndikuyimitsa ntchitoyo kumatanthauza kuti Apple ikhoza kuyiphatikiza ndi zinthu zake. Kuthekera kumodzi ndikuphatikiza Swell mu pulogalamu ya Podcasts, yomwe mpaka pano yanyalanyazidwa ndi Apple ndipo idalandira mavoti otsika kwambiri kuchokera kwa ogwiritsa ntchito. Njira yachiwiri ndikugwiritsa ntchito Swell pa iTunes Radio, pomwe Apple ikungoyamba kumene ndi masiteshoni ngati ESPN kapena NPR, pomwe Swell adakokanso.
Pamodzi ndi matekinoloje, ambiri a gulu la Swell akusamukira ku Apple. Mukatsitsa pulogalamuyi ku App Store, ndizotheka kuti mtundu wa Android womwe udali muyeso wa beta sudzatulutsidwa. Ndizosangalatsanso kuti Google, pamodzi ndi osunga ndalama ena, adayikanso ndalama ku Swell kudzera mu Ventures.
Ndikupeza Swell, Apple ikupitilizabe kugula makampani kuti apititse patsogolo ntchito zake. Swell ndiye Pandora yama podcasts, posachedwa adagula BookLamp yoyambira akhoza kachiwiri kufotokozedwa ngati Pandora kwa mabuku ndi otsiriza koma osachepera ayenera kutchulidwa pankhaniyi komanso Kupeza kwakukulu kwa Beats, komanso chifukwa chake, Apple ikukonzekera kukonza zomwe zilipo kale.
Ndiyenera kubwera ndi china chake mwachangu, chifukwa pali kuthamangira koyambira pompano