Michal Marek
Apple lero yatulutsa zotsatira zandalama za kotala yomaliza ya 2016 ndikuwonetsa momwe zidakhalira pamsika m'miyezi itatu yapitayi. Nambala zosindikizidwa zimagwirizana bwino ndi kuyerekezera kwa Wall Street. Kwa miyezi ya Julayi, Ogasiti ndi Seputembala, ma iPhones okwana 45,5 miliyoni ndi ma iPads 9,3 miliyoni adagulitsidwa. Ndalama zomwe kampaniyo idapeza zidafika $46,9 biliyoni, ndipo Apple motsogozedwa ndi Tim Cook adalemba kutsika kwachaka kwazaka zitatu motsatizana.
Kuphatikiza apo, malonda a iPhone adalembanso kuchepa kwa chaka choyamba kuyambira 2007, pomwe foni ya Apple idakhazikitsidwa (chaka chandalama chimawerengedwa kuyambira koyambirira kwa Okutobala mpaka kumapeto kwa Seputembala wotsatira).
Apple idanenanso ndalama zokwana madola mabiliyoni asanu ndi anayi ndikupeza phindu pagawo lililonse la $ 1,67 pagawo lachinayi. Zopeza mchaka chonse chandalama cha 2016 zidafika $215,6 biliyoni, ndipo phindu la chaka chonse la Apple likuyerekeza $45,7 biliyoni. Chaka chapitacho, Apple adanenanso phindu la madola 53,4 biliyoni. Kampaniyo idalemba kutsika kwake koyamba pachaka kuyambira 2001.
Kuphatikiza apo, nkhani yoyipa ndiyakuti malonda a Apple a iPhones, iPads ndi Mac agwa. Kuyerekeza kwa chaka chino ndi kotala yachinayi ya chaka chatha kukuwoneka motere:
- Phindu: $ 46,9 biliyoni vs. $ 51,5 biliyoni (pansi pa 9%).
- Ma iPhones: 45,5 miliyoni vs. 48,05 miliyoni (pansi pa 5%).
- Ma iPads: 9,3 miliyoni vs. 9,88 miliyoni (pansi pa 6%).
- Macy's: 4,8 miliyoni vs. 5,71 miliyoni (pansi pa 14%).
M'malo mwake, ntchito za Apple zidachitanso bwino kwambiri. Mu gawo ili, kampaniyo idapitilira kukula kotala ino ndi 24 peresenti, ndikutengera gawo lamakampani kuposa momwe zidalili kale. Koma kutsika kwa makumi atatu peresenti pachaka pamsika waku China komanso kutsika kwa malonda a "zinthu zina", zomwe zimaphatikizapo Apple Watch, iPods, Apple TV ndi Beats, ndizofunikanso kuzizindikira.
Nkhani yabwino kwa Apple komanso chiyembekezo chodalirika cha tsogolo lake ndikuti zinthu zatsopano zomwe zimatsogozedwa ndi iPhone 7 ndi Apple Watch Series 2 sizinakhale ndi nthawi yochulukirapo kuti ziwonetsedwe pazotsatira zachuma. Kuphatikiza apo, kampaniyo ikukonzekeranso kulengeza. MacBooks atsopano sabata ino.
Ndalama za kampaniyo zikuyenera kusinthanso m'magawo akubwera. Kupatula apo, ziyembekezo zabwino zimawonekeranso pamtengo wa magawo, omwe mtengo wawo wakula pafupifupi kotala kuyambira kusindikizidwa kwa zotsatira za kotala kotala ndipo ndi pafupifupi madola 117.
Zipewa za Apple zakukula pafupifupi zaka 9 molunjika. Makampani ena amangolota za izi. Simungathe kukula mpaka kupitirira malire, kuwonjezera apo, zimayembekezeredwa kuchokera ku Apple, chifukwa pali kukakamizidwa kwakukulu chifukwa cha matekinoloje atsopano a "wow" / zothetsera / kusintha kwakukulu, ndi zina zotero. kunja, kuti musagule wakale mopanda ukadaulo.
kuchepa pang'ono kwa kampani yopambana yotere sikupindulitsa osati kwa makasitomala okha, komanso kwa iwo okha, iyenera kuyesetsa kwambiri kuti zinthu zikhale bwino.
Chabwino, ndikuyembekeza kuti Apple idzalephera bwino ndikubwerera modzichepetsa kwa akatswiri othandizira - zomwe akhala akuwonetsa m'zaka zaposachedwa ndi zolemba ndizoseketsa - MacBook yodziwika bwino kwenikweni ndi foni yokulirapo - palibe chomwe chingakwezedwe, palibe chomwe chingakonzedwe - kukutentha ndikowopsa - batire limakhala locheperako - chifukwa pakadali pano ndiloonda kwambiri / laling'ono kwambiri / lomwe lili ndi kachulukidwe kwambiri padziko lonse lapansi ndi msampha wabwino kwa gulu la nkhosa za ogwiritsa ntchito wamba (mwana wanga wazaka 6) MBP17 idakali bwino kuposa MBP yaposachedwa - mwina mawa adzadabwa ndikubwera ndi 4 kg, pulasitiki ya 3 cm wandiweyani wokhala ndi kukula kokwanira komanso mphamvu ndi moyo wa batri :) Pepani, izi ndi nthabwala kale, koma zili ndi zina. logic)
Kodi katswiri amazindikiridwa pokhala ndi zosowa ndi zofunikira zofanana ndi zanu?
Ndipo ngakhale zitakhala choncho, kodi mukuganiza kuti anthu ochepa omwe ali ndi chidwi chofanana nawo apanga Apple ndalama zambiri kuposa gulu lalikulu la ena - nkhosa m'malingaliro anu?
Sindikudziwa makina omwe angayendetse bwino komanso odalirika ngati Mac ndipo chifukwa chake ndi njira ina yogwira ntchito kwambiri, chifukwa chake ndimaganiza kuti amachita bwino. Koma ine mwina ndikulakwitsa.
Chabwino, komabe, ine nthawizonse ndimadabwa kuti molimba mtima "katswiri" aliyense (yemwe amadziwika makamaka ndi kutha kulemba pa kiyibodi) amadziwa kupanga ndalama - iwo amawoneka kuti amadziwa bwino kuposa zomwe zimawoneka kuti ndizodziwika kwambiri. anthu omwe ali ndi mwayi wopeza zambiri zolondola, anthu ochokera kumakampani opindulitsa kwambiri padziko lapansi kwa nthawi yayitali komanso mwachidule.... Ndizozizwitsa kuti tili ndi chinthu choterocho pano ... ndipo akatswiri ali ndi chikhumbo chotani chosonyeza momwe zosowa zake zilili "zabwino" kuposa zomwe wina aliyense amakonda, ndizo btw komanso chodabwitsa.
apa ndi zambiri za mfundo yakuti apulo anali lolunjika pa anthu kulenga kuyambira pachiyambi, amene adathandizira mu nthawi zovuta osati chifukwa cha kukhulupirika kwa mtundu, koma makamaka chifukwa pamene inu ndalama $1000 mu hardware ndi mapulogalamu, simukufuna. kusintha, mosasamala kanthu kuti panalibe njira zina zambiri panthawiyo. Pakalipano, apulo ali ndi chidwi kwambiri ndi mapulogalamu apamwamba (mapeto a Aperture popanda cholowa m'malo, kudula komaliza kunadulidwa kwambiri zaka zingapo zapitazo, ndi zina zotero) mu mapulogalamu a apulo, sikusiya njira ina kuposa kusintha kwa adobe. . Pankhani ya hardware, imakhudza zinthu monga zosatheka kwa gpu yodzipatulira mu mb pro yaying'ono, nthawi yayitali kwambiri yachisinthiko pakati pa mibadwo payokha, kaya tikukamba za mb pro kapena mac zomwe sizinasinthidwe kwa zaka zoposa 3. zaka. Zopereka zosungira pa desktop ndizomvetsa chisoni kwambiri. Mwachitsanzo, panokha, ndingakonde kwambiri kusankha kwa 5k imac yokhala ndi 1tb pci ssd ndi ma tb angapo pama disks apamwamba kudzera pa intaneti ya sata. Ndipo tikukambanso za zinthu zazing'ono monga kusapezeka kwa pulogalamu yapachiyambi ya apulo yomwe yakhala ikulamulira kwambiri, zosatheka kwa kiyibodi yapachiyambi yokhala ndi nambala ya nambala, ndi zina zotero. t muwapatse chifukwa amayang'ana pa ios ndi macbook ndi kupatulira kwina kwa 1mm. Pomaliza, kwa Apple pakali pano ndikopindulitsa kwambiri kupanga zinthu zamoyo, koma palibe mafashoni omwe amakhala mpaka kalekale, chifukwa chake Apple iyenera kudalira kuti anthu omwe amagula ip ndi zina zambiri zamafashoni tsiku lina adzagula china. Pokakamiza akatswiri kugwiritsa ntchito mapulogalamu a Adobe, Apple sangathe kuwasunga mu chilengedwe chake, ndipo n'zosakayikitsa kuti ambiri mwa ogwiritsa ntchitowa asinthana ndi makina omwe angakhale otsika mtengo komanso nthawi yomweyo amapereka mphamvu zapamwamba zamakompyuta pa mapulogalamu a Adobe. (ndibwino kuziwona pazithunzi, mwachitsanzo Nvidia ndiyoyenera kwambiri kwa Adobe kuposa "Apple" AMD, yomwe, m'malo mwake, ndiyoyenera kudula komaliza).
Palibe tsoka. Ngakhale zili choncho, phindu la kampaniyo ndi lalikulu, ndipo chidziwitso chaching'ono choterocho chingapindule ndi kufulumizitsa zatsopano polimbana ndi mpikisano.
Pambuyo pa zomwe adawonetsa m'maola a 2 dzulo ndi zomwe Microsoft adachita ndi "Surface iMac" yawo sakuyenera kanthu koma dontho ndipo ndikupepesa.
Chabwino, sindikuseka, anthu amangogula ma MAC ;-)
Adapanga ma iPads okwera mtengo kwambiri ndipo iPhone 7 sinapange zambiri.