Apple vs. Swatch: Nkhondo yomenyera mawu ndi mawotchi ogulitsa

Apple idatulutsa Apple yake yoyamba Watch mu 2015 ndipo wakhala akusumira kampani yaku Swiss nthawi yomweyo kuyambira pamenepo Swatch. Posachedwapa tamva chigamulo chokhudza mawu otchuka a Steve Ntchito, yomwe, komabe, idagwiritsidwanso ntchito ndi Tim powonetsa mawotchi a kampaniyo kuphika- "Chinthu chinanso". Swatch chifukwa akufuna kulembetsa mawuwa ndipo Apple mwina sangathe kuchita kalikonse pa izo. 

Woweruza Ian Purvis Lolemba adanena kuti kuyesa Swatch kulembetsa mawuwa kungatanthauze kuyesa "kukwiyitsa" Apple, koma pamapeto pake adaganiza kuti chimphona chaukadaulo kuchokera Cupertino palibe chomwe angachite kuti aletse kampani yaku Swiss kutero. Pa nthawi yomweyi, woweruza wa ku Britain ananenanso kuti khotilo linanenanso kuti "Zolinga za anthu Swatch adadutsa malire pakati pa kugwiritsa ntchito chizindikirocho moyenera ndi mosayenera", zinali zolakwika.

Sungani zosiyana 

Mkangano uwu udayamba ndi kukhazikitsidwa kwa Apple Watch mu 2015, pamene Apple adayesa mu Big Britain lembetsani chizindikiro IWatch, koma kuyesa kwake kunakanidwa chifukwa chakuti dzinali linali lofanana kwambiri ndi la kampaniyo Swatch, yomwe inali kale ndi mawu achinsinsi olembetsedwa iSwatch.

Ngati tikanati tizisewera mapoints, Swatch nad apulosi amatsogolera bwino. Zaka ziwiri zapitazo ku Switzerland kwawo anapambana mlandu kukhoti zokhudzana ndi kugwiritsa ntchito mawuwa mosaloledwa "Chongani chosiyana", zomwe zinali zofanana kwambiri ndi izo apulosi m'mawu "Ganizirani mosiyana". Komabe, bwalo lamilandu la Swiss Federal Administrative Court linagamula kuti likhoza kupitiriza kugwiritsa ntchito ndipo siliyenera kutero apulosi musapereke chindapusa. Wopanga mawotchi a ku Switzerland amaika mawu awa pamtundu wake wa wotchi Bellamy, yomwe ili ndi chipangizo cha Visa NFC ndipo ingagwiritsidwe ntchito polipira popanda kulumikizana. Iwo anafika ngakhale kumsika pamaso pa Maapulo oyambirira Watch.

Panthawiyo, Apple akuti sanapereke zolemba zokwanira ngati chitetezo kuti kampeni yake yotsatsa, yomwe idachitika kumayambiriro kwa zaka za zana la 20, idalumikizidwa ndi iye. Ndipo izo zangochitika tsopano. Mawu "chinthu chimodzi", Zomwe Jobs amagwiritsidwa ntchito zochitikazo zisanachitike apulosi kupangitsa chilengezo china chodabwitsa, chomwe chimachokera kwa wapolisi wopeka wapa TV kuchokera pamndandanda Columbo, woweruzayo anatero popereka chigamulo chake Purvis. Choncho si mwachindunji ndi apulosi cholumikizidwa, ndipo ngati sanalembetse, wina aliyense angathe.

Agwira mapesi omira 

Ngati tikanati tizisewera ndi ndalama, Apple imatsogolera apa. Apple wake Watch ndi mawotchi ogulitsidwa kwambiri padziko lonse lapansi, mosasamala kanthu za kugawanika kwa gawolo kukhala lanzeru komanso "osayankhula". Malinga ndi kusanthula kwa bungweli Pamwambapa Avalon, zomwe zimaganizira ziwerengero mpaka December 2020, pali kale oposa 100 miliyoni padziko lapansi. Komabe, lipotilo likuti kugulitsa kwawo sikutsika ndipo pofika 2022, malonda awo akuyembekezeka kupitilira kuchuluka kwa makompyuta omwe amagulitsidwa ndi kampaniyo.

Kampani ya Swatch si yakale kwambiri, yomwe idakhazikitsidwa mu 1983 poyankha vuto la "quartz" lanthawiyo, pomwe mawotchi otsika mtengo a ku Japan omwe amagwiritsa ntchito mabatire anali kusefukira pamsika waku Swiss. Panthaŵiyo, kupanga mawotchi akale (kutanthauza kuti mitundu yogwiritsira ntchito makina osunthika) kunali kovuta kwambiri, zomwe zinachititsa kuti zikwizikwi za opanga mawotchi a ku Switzerland awonongeke m’kati mwa zaka khumi. Gulu la Swatch, kutanthauza kuti, kampani yomwe ili ndi ena angapo, tsopano ikuonedwa kuti ndi yaikulu kwambiri yopanga mawotchi apamwamba kwambiri padziko lonse lapansi (omwe tsopano alinso ndi mabatire). Koma zikuphatikizapo mayina monga Omega, Longines, Tissot, Certina, Hamilton ndi ena. Mawotchi okhala ndi ma logo amakampaniwa nawonso amagwera pagulu.

Choncho ndi zomveka kuti Swatch kuyesa kuchepetsa malonda a Apple mwa njira iliyonse Watch, ndi kuti akufuna kuchepetsa kuzindikira kwa ogula mawotchi kuti mawotchi anzeru aliwonse ochokera kwa wopanga uyu alipo. Koma Apple Watch ali ndi vuto limodzi lalikulu - ndi zamagetsi zamagetsi. Mliri wapano kachilombo ka corona motero, amapereka anthu ambiri amene poyamba sanali ngakhale kuyang'ana mawotchi makina danga ndalama zotheka. Amadziwika kuti anthu amasunga ndalama zawo mu "matiresi", kumene iwo alibe chidwi. Mawotchi amakina ochokera kumakampani ena (omwe nthawi zambiri amakhala Rolex) amathanso kuwonedwa ngati ndalama zopindulitsa, zomwe zitha kubwereranso ndi zopindula zoyenera mtsogolo. Koma izi sizidzachitika ndi Apple Watch, ziribe kanthu zomwe mumagula. 

Zimapitanso mwanjira ina 

Pa kutchuka kwa Apple Watch simungangoponya matope, koma mukhoza kupindula nawo. Wopanga ku Switzerland H. Mose & Co. pambuyo pa zonse, imapereka maulonda angapo kuchokera pamndandanda Swiss Alp Watch, zomwe zimachokera ku mapangidwe a Apple Watch imatuluka molunjika. Muzinthu zotsatsira, amakokanso kuchokera ku chitsanzo chake, chifukwa simukufunikira kulipira kayendetsedwe kake ka makina ndipo wotchi iyi idzakukhalitsani kwa mibadwomibadwo. Simungakonde mtengo wawo, womwe umaposa CZK 650.

Zithunzi

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Komabe, ma brand ochulukirachulukira akugwiritsa ntchito njira "yanzeru". Mwachitsanzo, kampani ya Tag idaperekanso yankho lake Ndiyetu ndi chitsanzo chanu Wogwirizana. Mtengo wa wotchi yoteroyo ndiwosangalatsa kale, koma kwa aluminiyamu Apple Watch akadali okwera kwambiri, chifukwa adzakutengerani pafupifupi 55 CZK. Kumbali inayi, ali ndi sitampu ya kampani ya wotchi yapamwamba. Ngati Apple sigwirizana ndi kampani pankhaniyi, idzakhalabe yopanga zamagetsi, osati opanga mawotchi.