Ondrej Holzman Lachiwiri lapitali, mlandu waukulu pakati pa zimphona ziwiri zaukadaulo - Apple ndi Samsung - zidayambanso kachiwiri. Chochita choyamba, chomwe chinafika pachimake kuposa chaka chapitacho, makamaka chinali choti akope ndani. Tsopano gawo ili lakonzedwa kale ndipo ndalama zikugwiridwa ...
Samsung idzamenyedwa ndi ndalama. M'mwezi wa Ogasiti chaka chatha, oweruza asanu ndi anayi adagwirizana ndi Apple, ndikusunga madandaulo ake ambiri a patent motsutsana ndi Samsung ndikupatsa kampani yaku South Korea. chindapusa cha $1,05 biliyoni, yomwe imayenera kupita ku Apple ngati chipukuta misozi.
Ndalamayi inali yokwera, ngakhale Apple poyamba inkafuna ndalama zoposa $ 1,5 biliyoni. Kumbali inayi, Samsung idadzitchinjirizanso ndikuyitanitsa $ 421 miliyoni pakuwonongeka kwake. Koma sanapeze kalikonse.
Komabe, nkhani yonseyi idavuta mu Marichi. Woweruza Lucy Kohová adaganiza kuti chipukuta misozicho chiwerengedwenso komanso ndalama zoyambira idatsika ndi $450 miliyoni. Pakadali pano, Samsung ikuyenera kulipira pafupifupi madola 600 miliyoni, koma pokhapokha oweruza atsopano, omwe akukhala pano, adzasankha kuti ndi ndalama zingati.
Adaphatikiza seva kuti adziwe bwino zomwe zikuchitika komanso kuthetsedwa m'khothi CNet mfundo zina zofunika.
Kodi mkangano woyamba unali wotani?
Mizu ya nkhondo yayikulu ya khothi idabwerera ku 2011, pomwe Apple idapereka mlandu wake woyamba motsutsana ndi Samsung mu Epulo, ikuyimba mlandu wotengera mawonekedwe ndi magwiridwe antchito azinthu zake. Patatha miyezi iwiri, Samsung idayankha ndi mlandu wake, ponena kuti Apple ikuphwanyanso zina mwazovomerezeka zake. Khotilo pomalizira pake linaphatikiza milandu iwiriyi, ndipo inakambidwa pafupifupi mwezi wonse wa August chaka chatha. Patent kuphwanya, madandaulo antitrust ndi otchedwa kavalidwe ka malonda, yomwe ndi nthawi yovomerezeka yowonetsera maonekedwe a zinthu, kuphatikizapo kuyika kwake.
Pakuyesa kwa milungu itatu, zolemba ndi umboni wochuluka wochuluka udaperekedwa ku San Jose, California, nthawi zambiri kuwulula zomwe sizinaululidwe kale zamakampani awiriwa ndi zinsinsi zawo. Apple idayesa kuwonetsa kuti iPhone ndi iPad zisanatuluke, Samsung sinapange zida zofananira. Anthu aku South Korea adalimbana ndi zikalata zamkati zomwe zikuwonetsa kuti Samsung ikugwira ntchito pama foni ojambula okhala ndi skrini yayikulu yamakona anayi kale Apple asanabwere nawo.
Chigamulo cha oweruza chinali chomveka - Apple akulondola.
N'chifukwa chiyani mlandu watsopano unalamulidwa?
Woweruza Lucy Koh adatsimikiza kuti chaka chapitacho, oweruza sanasankhe molondola ndalama zomwe Samsung iyenera kulipira Apple chifukwa chophwanya patent. Malinga ndi Kohová, panali zolakwika zingapo ndi oweruza, omwe, mwachitsanzo, amawerengera nthawi yolakwika ndikusakaniza ma patent amtundu wantchito ndi ma patent apangidwe.
N’chifukwa chiyani oweruza anali ndi nthawi yovuta chonchi kuwerengera ndalamazo?
Mamembala a jury adapanga chikalata chamasamba makumi awiri momwe adayenera kusiyanitsa zida zamakampani awiriwa zomwe zidaphwanya ma patent. Popeza Apple idaphatikizapo zida zambiri za Samsung pamlanduwo, sizinali zophweka kwa oweruza. Pakuyesa kwatsopano, oweruza ayenera kupanga chiganizo chatsamba limodzi.
Kodi oweruza aganiza chiyani nthawi ino?
Gawo lazachuma lokha la mlanduwu tsopano likudikirira woweruza watsopano. Zasankhidwa kale kuti ndani adakopera komanso momwe adakopera. Apple imati Samsung ikapanda kupereka zinthu zofanana, anthu akanakhala akugula ma iPhones ndi iPads. Chifukwa chake zidzawerengedwa kuti ndi ndalama zingati zomwe Apple idataya chifukwa cha izi. Pachikalata chatsamba limodzi, oweruza adzawerengera ndalama zonse zomwe Samsung ili ndi ngongole ku Apple, komanso kuwononga ndalama zomwe zimagulitsidwa.
Kodi ndondomeko yatsopanoyi ikuchitika kuti ndipo itenga nthawi yayitali bwanji?
Apanso, zonse zimachitika ku San Jose, kwawo kwa Khothi Lozungulira Kumpoto kwa Chigawo cha California. Ntchito yonse iyenera kutenga masiku asanu ndi limodzi; Pa November 12, oweruza adasankhidwa ndipo pa November 19, khotilo liyenera kutsekedwa. Kenako oweruza adzakhala ndi nthawi yoganizira mosamala ndikupeza chigamulo. Tingadziŵe zimenezo pa November 22, kapena kuchiyambi kwa mlungu wotsatira.
Ndi chiyani chomwe chili pachiwopsezo?
Mazana a mamiliyoni ali pangozi. Lucy Koh adachepetsa chigamulo choyambirira ndi $ 450 miliyoni, koma funso ndi momwe oweruza atsopano angasankhe. Ikhoza kupindulitsa Apple ndi ndalama zofanana, komanso zapamwamba kapena zochepa.
Kodi ndi zinthu ziti zomwe ndondomeko yatsopanoyi imakhudza?
Zida zotsatirazi za Samsung zidzakhudzidwa: Galaxy Prevail, Gem, Indulge, Infuse 4G, Galaxy SII AT&T, Captivate, Continuum, Droid Charge, Epic 4G, Exhibit 4G, Galaxy Tab, Nexus S 4G, Replenish and Transform. Mwachitsanzo, ndi chifukwa cha Galaxy Prevail kuti kuyesa kwatsopano kukuchitika, chifukwa Samsung imayenera kulipira pafupifupi madola 58 miliyoni, zomwe Kohova adazitcha zolakwika ndi oweruza. Zitsanzo za ma patent omwe akuphwanyidwa, osati ma patent apangidwe.
Kodi izi zikutanthauza chiyani kwa makasitomala?
Palibe chachikulu pakadali pano. Samsung idayankha kale chigamulo choyambirira kuti idaphwanya ma Patent a Apple, motero idasintha chipangizo chake kuti zophwanya zisachitike. Njira yachitatu yokhayo yomwe ingatheke, yomwe ikukonzekera March, ingatanthauze chinachake, chifukwa imakhudza, mwachitsanzo, Galaxy S3, chipangizo chomwe Samsung chinangotulutsidwa pambuyo pa mlandu woyamba wa Apple.
Kodi izi zikutanthauza chiyani kwa Apple ndi Samsung?
Ngakhale mazana mamiliyoni a madola ali pachiwopsezo, izi sizikutanthauza mavuto aakulu kwa zimphona monga Apple ndi Samsung, chifukwa onse amapanga mabiliyoni a madola pachaka. Zingakhale zosangalatsa kwambiri kuwona ngati ndondomekoyi ikupereka chitsanzo chomwe mikangano yamtsogolo idzaweruzidwe.
Chifukwa chiyani makampani awiriwa sakutha pabwalo lamilandu?
Ngakhale Apple ndi Samsung adakambirana za momwe angathetsere, zinali zosatheka kuti agwirizane. Zachidziwikire, mbali zonse ziwiri zapanga malingaliro oti alole ukadaulo wawo, koma nthawi zonse amakanidwa ndi mbali inayo. Izi sizongowonjezera ndalama, ndi za ulemu ndi kunyada. Apple ikufuna kutsimikizira kuti Samsung ikukopera, zomwe ndi zomwe Steve Jobs akanachita. Sanafune kuchita ndi aliyense kuchokera ku Google kapena Samsung.
Kodi chidzakhala chiyani?
Oweruza akasankha chindapusa cha Samsung m'masiku akubwerawa, zidzakhala kutali ndi kutha kwa nkhondo zapatent pakati pa Apple ndi Samsung. Kumbali imodzi, mapempho angapo amatha kuyembekezera, ndipo kumbali ina, ndondomeko ina yakonzedwa kale mu March, momwe makampani onsewa adaphatikizapo zinthu zina, kotero zonsezo zidzayambanso, ndi mafoni osiyanasiyana ndi zina. ma patent osiyanasiyana.
Panthawiyi, Apple imanena kuti Galaxy Nexus imaphwanya ma patent ake anayi, ndipo Galaxy S3 ndi Note 2 zitsanzo zilibe vuto, Samsung sakonda iPhone 5. Komabe, Woweruza Kohová adanena kale m'misasa kuti mndandanda wa zida zoimbidwa mlandu ndi zonena za patent ziyenera kuchepetsedwa pa 25
Samsung akuti idavomereza kale ndikuyamba kulamula kuti azilipira zochepa. Few, ndikadawafunsanso kangapo, inu achikoreya a maso otsetsereka, aphunzitseni kuti sizimagwira ntchito choncho. Muyenera kupanga, kupanga, monga Apple. Osati kungobwera, kukopera, kugulitsa, ndikulipira ndalama zochepa kuchokera pazopeza pamakangano omwe amapitilira zaka zambiri.
Bizinesi ndi bizinesi ndipo ndalama sizinunkha, bwanji? :)
Zonse ndi masewera a mphaka ndi mbewa, Apple sangachite popanda Samsung, chifukwa kaya imakonda kapena ayi, akadali opanga ambiri a zigawo zake zapamwamba (A7, kukumbukira, zowonetsera).