Ndi Filip Apple idatumiza chiwongola dzanja champhamvu komanso kukula kwachuma m'mbiri yaposachedwa mu 2021, zikomo kwambiri pakuwonjezeka kwachangu kwa malonda. Komabe, kukula kwa kampani kukucheperachepera, kotero Apple ikuyang'ana kwambiri pakumanga malo ake pantchito. Kulengeza kwaposachedwa kwa zotsatira zachuma za kampaniyo, zomwe zidachitika Lachinayi 28 Epulo m'maola ausiku anthawi yathu, zidawonedwa ndi chiyembekezo chachikulu.
Kampaniyo yalengeza mwalamulo zotsatira zake zachuma mu gawo lachiwiri lazachuma la 2022, lomwe limaphatikizapo gawo loyamba la kalendala la 2022 - miyezi ya Januware, February ndi Marichi. Kwa kotala, Apple idanenanso ndalama zokwana $ 97,3 biliyoni, kukwera 9% pachaka, ndi phindu la $ 25 biliyoni - phindu pagawo lililonse (ndalama zonse zakampani zogawidwa ndi kuchuluka kwa magawo) $1,52.
Tsatanetsatane wazotsatira zachuma za Apple Q1 2022
Pambuyo patchuthi champhamvu kwambiri komanso chosweka mbiri (kota yomaliza ya 2021), akatswiri anali ndi ziyembekezo zambiri. Apple ikuyembekezeka kutumiza ndalama zonse zokwana $95,51 biliyoni, kuchokera pa $89,58 biliyoni mu kotala lomwelo chaka chatha, ndi zopeza pagawo lililonse $1,53.
Akatswiri amaneneratunso za kukula kwa malonda a iPhones, Macs, zovala ndi ntchito, pomwe ndalama zomwe zimagulitsidwa ndi iPad zikuyembekezeka kutsika pang'ono. Malingaliro onsewa adakhala olondola pamapeto pake. Apple mwiniyo adakananso kufotokoza zolinga zake za kotala. Oyang'anira kampani ya Cupertino adangotchulanso nkhawa zakusokonekera kwa maunyolo ogulitsa. Mavuto omwe akupitilira chifukwa cha mliri wa covid-19 akupitilizabe kukhudza malonda a Apple komanso kuthekera kwake kulosera zamtsogolo.
Komabe, pakadali pano tili ndi manambala enieni omwe alipo kwa miyezi itatu yoyambirira ya chaka chino. Panthawi imodzimodziyo, Apple sichinena za malonda amtundu uliwonse, koma m'malo mwake, imasindikiza kuwonongeka kwa malonda ndi gulu lazinthu kapena ntchito. Nayi kugawanika kwa malonda a Q1 2022:
- iPhone: $50,57 biliyoni (5,5% YoY kukula)
- Mac: $ 10,43 biliyoni (mpaka 14,3% pachaka)
- iPad: $ 7,65 biliyoni (pansi pa 2,2% pachaka)
- Zovala: $ 8,82 biliyoni (mpaka 12,2% pachaka)
- Ntchito: $ 19,82 biliyoni (mpaka 17,2% pachaka)
Kodi oyang'anira akuluakulu a kampaniyo adanena chiyani pazachuma? Nawa mawu ochokera kwa CEO wa Apple Tim Cook:
"Zotsatira za kotala ino ndi umboni wokhazikika kwa Apple pazatsopano komanso kuthekera kwathu kupanga zinthu zabwino kwambiri padziko lonse lapansi. Ndife okondwa ndi kuyankha kwamphamvu kwamakasitomala pazogulitsa zathu zatsopano, komanso kupita patsogolo komwe tikuchita kuti tisakhale osalowerera ndale pofika 2030. Monga nthawi zonse, tatsimikiza kukhala olimbikitsa padziko lapansi - pazomwe timapanga komanso zomwe timasiya. " adatero Tim Cook, CEO wa Apple m'mawu atolankhani kwa osunga ndalama.
Ndipo CFO Luca Maestri anawonjezera:
"Ndife okondwa kwambiri ndi zomwe tapeza m'mabizinesi athu kotala ino, pomwe tidapeza ndalama zothandizira. Tikayerekeza kotala loyamba la chaka, tidakwanitsanso kugulitsa ma iPhones, Mac ndi zida zovala. Kupitiliza kufunidwa kwamakasitomala pazogulitsa zathu kwatithandiza kufikira zida zathu zapamwamba kwambiri zomwe zidayikidwapo. ”
Apple stock reaction
Poganizira zotsatira zazachuma za kampani bwino kuposa zomwe zimayembekezeredwa zawonjezeka Apple amagawana kupitilira 2% mpaka $167 gawo. Magawo a kampaniyo adamaliza kuchita malonda Lachitatu pamtengo wa $156,57, komabe idakwera 4,52% pamalonda omwe adalandira kale Lachinayi.
Otsatsa ndalama ayenera kuti adakondwera ndikukula kwakukulu kwamakampani, komwe ndi chizindikiro chachikulu cha kupambana kwa Apple. Wopanga iPhone wakhala akudziwika kwa nthawi yayitali chifukwa cha zinthu zake zamakompyuta, monga mafoni am'manja ndi makompyuta, komabe, pofuna kuthandizira kukula kwamtsogolo, tsopano ikuyang'ana kwambiri mautumiki omwe amapereka kwa makasitomala ake. Panthawi imodzimodziyo, kusinthaku kunachitika mu 2015, pamene kukula kwa malonda a iPhone kunayamba kuchepa.
Zachilengedwe za Apple zikupitilira kukula ndipo pakadali pano zikuphatikiza malo ogulitsira a digito ndi ntchito zotsatsira monga nsanja zosiyanasiyana - App Store, Apple Music, Apple Arcade, Apple News+, Apple TV+ ndi Apple Fitness+. Komabe, Apple imapanganso ndalama kuchokera AppleCare, ntchito zotsatsa, ntchito zamtambo ndi ntchito zina, kuphatikiza Apple Card ndi Apple Pay.
Phindu lochokera kuzinthu zogulitsa ndizokwera kwambiri kuposa phindu la Apple pogulitsa hardware. Izi zikutanthauza kuti dola iliyonse yogulitsa ntchito imawonjezera kwambiri phindu la kampani poyerekeza ndi malonda a hardware. Mphepete mwa App Store ikuyerekeza 78%. Panthawi imodzimodziyo, akuyerekeza kuti malire a bizinesi yotsatsa malonda ndi apamwamba kuposa a App Store. Komabe, ndalama zogwirira ntchito zimapangabe gawo laling'ono la ndalama zonse za kampani kuposa malonda a hardware.
Magawo a Apple apambana kwambiri msika wamsika wazaka zapitazi, zomwe zakhala zowona kuyambira koyambirira kwa Julayi 2021. Kusiyanaku kudayamba kukula, makamaka mkati mwa Novembala 2021. Ma Apple abweza 12% m'miyezi 22,6 yapitayi, pamwamba pa zokolola ndi S&P 500 index ndi 1,81 %.
