Apple salinso zamalingaliro, ikutaya umunthu wake, atero bambo wa kampeni yodziwika bwino ya Think Different.

Popanda Steve Jobs, Apple ikutaya umunthu wake motsogozedwa ndi Tim Cook, osachepera malinga ndi bambo wa kampeni yodziwika bwino ya Think Different. Ken Segall akhoza kutchulidwa kuti ndi munthu amene anathandiza Jobs kumanga "chipembedzo cha anthu aapulo" ndipo, mwachitsanzo, adapanga dzina lakuti iMac. Chifukwa chake Segall ndiwopambana pazamalonda ndikumanga dzina labwino.

Mumacheza a seva The Telegraph adalankhula za momwe Jobs amafuna kuti anthu azikhumbira mwachindunji zinthu za Apple. Masiku ano, akuti Apple imataya kwambiri kutsatsa koyipa kwa ma iPhones, makamaka chifukwa choti kampeni imayang'ana kwambiri ntchito zake ndipo anthu sapanga kulumikizana kulikonse kwamtundu wamtunduwu. Malinga ndi iye, ichi ndi chinthu chomwe Apple akusowa lero, ngakhale akadali amodzi mwa makampani ofunikira kwambiri aukadaulo.

"Pakadali pano, Apple imapanga makampeni osiyanasiyana amafoni osiyanasiyana, zomwe nthawi zonse ndimaganiza kuti sizofunikira. Ayenera kumanga umunthu wa foni, chinthu chimene anthu angafune kukhala nawo, chifukwa panthawiyo idzaposa mawonekedwe a foni. Ndilo vuto ndendende, mukakhala m'gulu la okhwima kwambiri ndipo kusiyana kwa mawonekedwe a foni kumakhala kochepa kwambiri, mumatsatsa bwanji zinthu ngati zimenezo? Ndipamene munthu wodziwa malonda amayenera kulowererapo.'

Steve Jobs anali ndi cholinga chomveka ndi mtunduwo. Ankafuna kuti anthu apange mgwirizano wina wamaganizo ndi Apple osati kumukwiyira, ngakhale ngati chizindikirocho chinali chotsutsana ndi lamulo, mwachitsanzo. Ntchito zinali ndi njira yosiyana kwambiri yotsatsa malonda, ndipo malinga ndi Segall, kusiyana kwake tsopano kukuwonekera kwambiri. Kampaniyo inkadalira chibadwa m'malo mwa data ndipo imachita zinthu zomwe zimakopa chidwi kwambiri. Koma tsopano akuti akufanana ndi enawo ndipo sali wapadera pa chilichonse.

Segall amakhulupirira kuti Tim Cook amatsatira malingaliro ochokera kwa anthu omwe amamuzungulira, omwe akuti ndi otopetsa. Ngakhale zili choncho, akuganiza kuti Apple idakali yatsopano, zomwe adanena pa phunziro la ku Korea pa mphamvu ya kuphweka.

Zithunzi

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Kukambitsirana kwa nkhaniyo

[kapu]

Chowonadi chachikulu. Ndi uyu yekhayo mwina sakhala beech ngati Tim, kotero iwo sanakhale pansi.