Daniel Hruska Munthu wina wanzeru pamakampani otsatsa adanenapo kuti 90% yazotsatsa zonse zimalephera gulu lopanga lisanafotokozedwe mwachidule. Lamuloli likugwirabe ntchito mpaka pano. Ndithudi palibe amene angatsutse kufunika kwa kukwaniritsidwa kwa zinthu za kulenga, kwa ife malonda. Popeza pali njira zambiri zomufikitsa kwa anthu, izi zimafuna munthu wanzeru komanso waluso kwambiri.
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Kutsatsa kwatsopano kwa Apple (kapena m'malo mwa bungwe la TBWA\Chiat\Day) kwa kujambula kwa iPhone ndi chitsanzo chabwino kwambiri komanso chiwonetsero champhamvu yakupanga - kuthekera kotenga lingaliro losavuta ndikulisintha kukhala chinthu chodabwitsa. Ena amanena kuti iyi ndi malonda abwino kwambiri a iPhone.
Malonda awa amajambula bwino mbali yaukadaulo ya anthu. Zimawonetsa chithunzithunzi cha moyo wathu watsiku ndi tsiku ndipo chifukwa chake titha kulumikizana nawo mosavuta. Zikuwonetsa momwe chimodzi mwazinthu zoyambira mafoni athu chimatithandizira kuti tigwire anthu, malo ndi mphindi zomwe sitikufuna kuziiwala. Munganene kuti ichi ndi chitsanzo chabwino cha zilandiridwenso, chifukwa pambuyo pa kutha kwa malo, mumamva bwino za iPhone, ngakhale palibe amene amakukakamizani kapena kukupatsani chifukwa chilichonse kugula izo.
Kutsatsa kumeneku kumatengera momwe anthu amamvera, osati zomwe zimasiyanitsa iPhone ndi mpikisano. Pafupifupi foni iliyonse padziko lapansi ili ndi kamera yomangidwa, ena amapereka chithunzi chofananira ndi iPhone. Koma ndemanga yomaliza ikunena zonse: "Tsiku lililonse, zithunzi zambiri zimatengedwa ndi iPhone kuposa ndi kamera ina iliyonse." zithunzi.
Palibe amene akutsutsa kuti zinthu izi zimachepetsa kutsatsa konse. Ndizosiyana kwenikweni. Popanda kutchula zaukadaulo kapena magawo a Hardware, Apple yapanga zotsatsa zomwe zimakugwirani, zomwe zimafunikira luso lambiri. Pamene Apple nthawi zina imatchedwa "tech company for the people", ndizo zomwe zafotokozedwa pamwambapa. Kutengeka maganizo nthawi imodzi monga kukonza kalasi yoyamba kumatha kukhala kothandiza ngati kutulutsa ntchito zonse zatsopano zomwe zotheka komanso zosatheka.
Tsopano, njira yopangira malonda okopa ikuwoneka yosavuta, koma sichoncho. Ndizovuta kwambiri kusankha anthu oyenera pulojekiti yozikidwa pamalingaliro chabe. Muyenera kubwera ndi zochitika zenizeni zenizeni, ochita masewera okhoza kwambiri, ndiyeno muyike awiriwa bwino kuti zonse zikhale zomveka. Mwachitsanzo, taonani mmene poyambirira aliyense akujambula zithunzi atagwada pang’ono. Chakumapeto, mutha kuwonanso zochitika zingapo pomwe aliyense amajambula mumdima. Mukuwona kulumikizana? Kodi mumazindikirana?
Malowa amatha masekondi makumi asanu ndi limodzi. Makampani ambiri sakufuna kuyika ndalama m'malo opitilira theka la miniti. Nanga n’chifukwa chiyani iwonso angangounjikitsa zonse mu theka la nthawi? Zowonadi, amasunga ndalama zawo, koma amasiyanso kuthekera kwa kukhudzidwa kwamalingaliro komwe malo awo akadakhala nako. Ngati mumasamala za kulenga, mudzakhala ndi nthawi yambiri yotsatsa ndikuchita zinthu moyenera. Steve Jobs sankakhulupirira kuchepetsa ndalama kapena kusachita zambiri pokhudzana ndi chilengedwe. Zotsatsa za kamera ya iPhone zitha kukhala umboni wina woti zomwe amakonda komanso mfundo zake zikadalipobe pa Apple.
Monga mpikisano wakwanitsa kufikira Apple bwino pakapita nthawi, ndipo kusiyana pakati pazida sikukuwonekeranso kwa anthu, kuthekera kopanga zotsatsa zokopa komanso zosaiwalika kumakhala kofunika kwambiri. Pankhani imeneyi, Apple ali angapo ubwino. Chimodzi mwa izo n'chakuti luso lamakono silikopera mosavuta.
Zabwino, koma zikuwoneka ngati ndaziwonapo nthawi zana ...
Chuma chachikulu cha Apple ndikuti adakwanitsa kupanga "otsitsa" mozungulira. Amalongosola zonse. Ngakhale malonda wamba ndiye amakhala "ntchito". Kupatula apo, ndi malonda wamba, omwe alipo ambiri a chokoleti ndi ma crisps. Chinthu chabwino kwambiri kwa Apple ndi chakuti omasulira amachita ntchito yawo kwaulere - wachibale wa Apple, ndithudi. Chodzikanira - Ndimakonda Apple, ndimagwiritsa ntchito malonda awo, ndikusangalala kuwonera otsatsa awa. ;)
Mutha kulumikizana ndi kanema wina. Chimene chiripo palibe choyambirira kapena chochititsa chidwi ndipo chimatsutsana ndi malemba a nkhaniyi.
Chabwino, mawu otsatsa akuti iPhone imatenga zithunzi zambiri kuposa kamera ina iliyonse. M'malo mokumba mu zida za Android, ndikuwona zomwe zikuchitikanso: timagwiritsa ntchito mafoni am'manja nthawi zambiri kuposa makamera akale. Chophatikizikacho chimatha kukhala chophatikizika momwe chimafunira, koma sindichiyika mthumba langa la jeans. Kumbali inayi, iPhone nthawi zonse imakhala m'thumba ndipo imatenga zithunzi bwino kuposa ma compacts ambiri. Kuphatikiza apo, nditha kukonza chithunzicho nthawi yomweyo pa iPhone ndikutumiza ku FB, Twitter, Instagram. Ndizosavuta, zosavuta.
Kusavuta kudzapambana pamapeto pake. Nthawizonse.
Zotsatsa zomwezo ndizabwino kwambiri, zikuwonetsa kuti olemba amawona mavuto athu ndikutipatsa mayankho. Ntchito yabwino kwambiri. Ena amangowonetsa kuwombera kwaukadaulo kwa "momwe zimakhalira" ndikulengeza zomwe…
Ngakhale izi ndi zotsatsa zapamwamba kwambiri, sizachilendo. M'malo mwake, amakopera kalembedwe kazotsatsa pa lumii 920. Kuphatikiza apo, zotsatsa zam'mbuyomu za iPhone ndi iPad zikuwonetsa kuti apulo sali patsogolo pa mpikisano wotsatsa malonda.
Kutsatsa ndikwabwino komanso nkhaniyo, koma Steve Jobs adakhulupirira kuti sipayenera kukhala kufufuza, ndipo Apple wachita chiyani tsopano? Adaletsa mtundu wake wamtundu uliwonse ndipo ayesa kukonza iPhone yanu yoyambirira m'malo mwake.
kuyambira liti komanso kuti? Ndinalandira chidutswa chatsopano mwezi wapitawo...
Kutsatsa sikwabwino. Apple classic. koma chifukwa chiyani nkhani yayitali chonchi yokhudza iye? panali kale kukayikira kochuluka kuti Apple yasintha kwambiri? Poganizira za gwero, nkhaniyi ili ndi zolemetsa zambiri, koma monga momwe mukuonera kuchokera ku ndemanga, si aliyense amene amapeza malondawo kukhala okopa kwambiri.
Kaya zimakopa ena kapena ayi, mwina siziwonetsa zomwe Samsung ilibe ndipo sangachite.
*zopambana
Pepani, ndikulemba kuchokera pa iPhone :-D
Zotsatsa ndizabwino. Kulemba kunadutsa malingaliro :)
Mwachionekere. Pamapeto pake, zinthu zonse za Apple ndizokhudza malingaliro. Izinso ndi zomwe Johny Ive akunena, kuti sizofunikira zomwe foni ili nayo, koma momwe ingagwiritsidwe ntchito bwino komanso momasuka. Ichi ndichifukwa chake iPhone ndi Apple ndizosiyana kwambiri. Ndipo malonda omwe amakwanira ulemu umenewo mwangwiro.
Ndi pulogalamu yanji yomwe mumagwiritsa ntchito powonjezera zosefera?
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Mawonekedwe a kamera pa iPhone ndi ochepa ndipo kanemayo ndi cliche. Ndiye ndingawonjezere chiyani, wokondedwa Apple, mumayang'ana bwino pa UX, iOS, makonda aukadaulo ndikutsokomola zotsatsa zochititsa manyazi