Ondrej Holzman Kwa nthawi yayitali, Apple yakhala ikupondaponda mosamalitsa mavidiyo omwe akufuna kuti ayambe kupereka ntchito yake yotsatsira ya Apple Music pamodzi ndi gawo lalikulu la nyimbo. M'miyezi ikubwerayi, akuyenera kulowa muvidiyoyi ndi zomwe ali nazo.
Pamsonkhano wa Code Media sabata ino, wachiwiri kwa purezidenti wa Apple Eddy Cue, yemwe, mwa zina, amayang'anira Apple Music ndi zina zokhudzana nazo, adalankhula. Cue adafotokozera omwe analipo kuti kampani yake ikufuna kuyang'ana kwambiri pakupanga zinthu zapadera zomwe ndizosiyana mwanjira ina ndi mpikisano ndipo nthawi yomweyo zimatengera mwayi papulatifomu yake.
Zowona zenizeni za mapulogalamu
Ntchito yoyamba yofunika kwambiri pazambiri za "wailesi yakanema". padzakhala chiwonetsero Planet ya Mapulogalamu, zomwe zidzakhala zenizeni zenizeni zotsogoleredwa ndi anthu otchuka monga Will.i.am kapena Jessica Alba. Apple tsopano yatulutsa kalavani yoyamba, ikuwonetsa momwe mankhwala ake oyamba adzawonekere.
Pa Apple Music ziyenera Planet ya Mapulogalamu kufika kumapeto kwa masika ndipo lidzakhala lingaliro lofanana ndi, mwachitsanzo, muwonetsero wake Ndi D amagwiritsidwa ntchito zaka zapitazo ndi Czech Television. MU Planet ya Mapulogalamu okonza adzakhala ndi mwayi wopereka mapulogalamu awo ndi "kugulitsa" malingaliro awo kwa oweruza nyenyezi.
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Will.i.am (kumbuyo kwa kampaniyo/brand i.am+), Jessica Alba (The Honest Co.), Gwyneth Paltrow (Goop) ndi Gary Vaynerchuk (Vayner Media) adzawunika ma projekiti pawokha. Iwo ali ndi chipambano kumbuyo kwawo ndi ntchito zawo ndi ndalama zawo, komanso ndalama zambiri zamabizinesi, zomwe pambuyo pake atha kuthandiza opanga - ngati atawayandikira. Kuphatikiza apo, Product Hunt kapena Lightspeed Venture Partners akuwerengeranso ndalama zama projekiti osankhidwa.
Kuphatikiza apo, otukula opambana kwambiri sangangolandira wina kuchokera kwa anayi omwe atchulidwawo ngati mlangizi komanso likulu lothekera, komanso adzalandira malo apadera mu App Store, pomwe pulogalamu yawonetsero idzawonekera. Planet ya Mapulogalamu.
James Corden wotchuka
M'miyezi ikubwerayi, chiwonetsero china chatsopano chikubwera ku Apple Music, koma nthawi ino sichinapangidwe ndi Apple. Chaka chatha, kampani yaku California adagula ufulu kuwonetsero wotchuka Carpool Karaoke, amene mu Mawonetsedwe Otsatira Otsatira adadziwika ndi James Corden.
Komanso pa chiwonetsero ichi chotchedwa Carpool Karaoke: Mndandanda, Apple anatulutsa zoyendazi woyamba kumene akutsimikizira kale analengeza kusintha pang'ono lingaliro. James Corden sadzakhala wosewera wamkulu, koma otchuka osiyanasiyana adzasinthana paudindo wa owonetsa ndi alendo pagawo lililonse.
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Titha kuyembekezera kukwera limodzi, komwe sikudzakhala kuyimba kokha, otchuka osiyanasiyana, kuphatikizapo James Corden, Will Smith, Billy Eichner, Metallica, Alicia Keys, John Legend, Ariana Grande, Seth MacFarlane, Chelsea Handler, Blake Shelton, Michael Strahan, John Cena kapena Shaquille O'Neal.
Osatibe kupeza kwa Netflix
Makanema onsewa akuyenera kukhazikitsidwa pa Apple Music kumapeto kwa Epulo, mwina mu Epulo, ndipo kampani yaku California ikufuna kuthandizira ntchito yake yotsatsira kwambiri ndikukulitsa ndi zoposa nyimbo zokha. Panthawi imodzimodziyo, ikufuna kudzisiyanitsa, mwachitsanzo, mpikisano wa Spotify, womwe umagwirabe ntchito yoyamba pakati pa mautumiki osakanikirana a nyimbo.
Pokhudzana ndi kuyesetsa kowonjezereka kwa Apple pakupanga kwawo media, zikukambidwa kwambiri za Tim Cook ndi co. pamapeto pake, amatha kufika m'thumba la kampaniyo ndikugula, mwachitsanzo, Netflix yopambana. Malinga ndi Eddy Cue, komabe, Apple ikufuna kuyesa kupanga china chosiyana pang'ono ndipo sakukonzekera kupeza kwakukulu kofanana.
"Mwina zingakhale zophweka ngati titagula munthu kapena kupanga izi, koma sitikufuna," adatero Cue mu adiresi ya chilengedwe chamasiku ano, mwachitsanzo, kuchokera ku msonkhano wa Netflix. "Tikuyesera kuchita china chake chapadera, chomwe chimatengera mwayi papulatifomu yathu ndipo pamapeto pake chimawonjezera chikhalidwe chake. Ndipo ndi zomwe tikuganiza kuti titha kuchita tsopano ndi anzathu ngati Ben. Sitikuziwona kwina kulikonse.'
Ndi Ben amatanthauza wopanga Cue Ben Silverman, yemwe adachita naye pa Code Media komanso pawonetsero, mwachitsanzo. Planet ya Mapulogalamu zimawononga ndalama Apple tsopano ikufuna kuyesa njira ina, yomwe kugulidwa kwa mndandanda wamakono sikuyimira pakali pano. Posapita nthaŵi, tiyenera kudziwonera tokha mmene ulendowu udzakhalira wopambana.
Ufff ... ndizachinsinsi kwa ine yemwe Apple akufuna kufikira ndi izi. Kwa anthu wamba, mwina palibe chinthu chotopetsa komanso chocheperako kuposa chitukuko cha pulogalamu ndi maziko ake.
Sindikumvetsa bwino momwe izi zikukhudzira Apple Music. Izi mwina sizingakope aliyense kuti azilembetsa, ntchitoyo ili ndi zolakwika kwina.
Kodi mudawonera mpaka kumapeto kwa kalavani? Kupatula apo, sizokhudza chitukuko cha pulogalamu konse, ndizokhudza bizinesi ndikuyika mapulogalamu anu kwa osunga ndalama, ndipo ndizomwe anthu amasangalatsidwa nazo :) chiwonetsero chazithunzi cha D-Day basi, ndikuyembekezera!
Ndikuyembekezera kukhala membala wachidwi wachipembedzo cha Vayner :D :D :D