Vratislav Holub Kumayambiriro kwa 2019, tidawona kukhazikitsidwa kwa nsanja yatsopano ya Apple TV+. Panthawiyo, Apple idalowa mumsika wotsatsa ndipo idabwera ndi mpikisano wake wa chimphona ngati Netflix. TV+ yakhala nafe kwa zaka zopitilira 3, panthawi yomwe tawona mapulogalamu ndi makanema angapo osangalatsa, omwe adalandira ndemanga zabwino pamaso pa otsutsa. Izi zikuwonetsedwa momveka bwino ndi zomwe adachita ndi Academy of Motion Picture Arts and Sciences, pomwe Apple idapambana ma Oscar angapo.
Posachedwapa, nkhani yosangalatsa kwambiri yafalikira m'madera omwe akukula apulosi. Pampikisano wa 95th Academy Awards kumapeto kwa sabata ino, Apple idalandira Oscar wina, nthawi ino mogwirizana ndi BBC pakanthawi kochepa. Mnyamata, mole, nkhandwe ndi kavalo (mu original Mnyamata, Mole, Nkhandwe ndi Hatchi). Monga tafotokozera kale, iyi si Oscar yoyamba yomwe Apple idapambana chifukwa cha ntchito yakeyake. M'mbuyomu, mwachitsanzo, sewero la V rytmu srdce (CODA) linalandiranso mphoto. Kotero chinthu chimodzi chokha chikutsatira momveka bwino kuchokera ku izi. Zomwe zili pa TV + ndizoyenera. Ngakhale zili choncho, ntchitoyo siili yodziwika kwambiri, m'malo mwake. Ikutsalira kumbuyo kwa mpikisano wake mu chiwerengero cha olembetsa.
Izo zikhoza kukhala chidwi inu
Adam Kos Ubwino sutsimikizira kuti zinthu zikuyenda bwino
Chifukwa chake, monga tafotokozera pamwambapa, zomwe zili pa TV + ndizoyenera. Kupatula apo, ndemanga zabwino za olembetsa okha, zowunikira zabwino pazofananira ndi mphotho zomwe, zomwe zithunzi zomwe zilipo papulatifomu zalandira mpaka pano, zimachitira umboni izi. Ngakhale zili choncho, Apple ndi ntchito yake zatsalira m'mbuyo kuseri kwa mpikisano womwe ulipo wa Netflix, HBO Max, Disney +, Amazon Prime Video ndi ena. Koma tikayang'ana zomwe zilipo, zomwe zimasonkhanitsa kuwunika koyenera pambuyo pa kumodzi, ndiye kuti chitukukochi sichikhala chomveka. Choncho pakubuka funso lofunika kwambiri. Chifukwa chiyani TV+ si yotchuka ngati mpikisano?
Zithunzi
Funsoli likhoza kuwonedwa kuchokera mbali zingapo. Choyamba, m'pofunika kunena kuti zomwe zili mkati ndi khalidwe lake lonse sizinthu zonse zomwe olembetsa amakondwera nazo, ndipo ndithudi sizikutsimikizira kupambana kotsimikizika. Kupatula apo, izi ndizomwe zilili ndi nsanja yakukhamukira ya Apple. Ngakhale ili ndi zambiri zomwe ingapereke ndipo imanyadira zamtundu wapamwamba kwambiri, momwe pafupifupi aliyense wokonda mafilimu ndi mndandanda angasankhe, sangathe kupikisana ndi ntchito zina. Apple sadziwa momwe angagulitsire bwino mapulogalamu omwe alipo ndikuwapereka kwa anthu omwe angakonde nawo ndikulembetsa nawo ntchitoyo.
Choncho sizikudziwika panopa ngati tidzawona kusintha kwakukulu posachedwapa. Kampani ya apulo yagwira ntchito kwambiri pazinthu zotere ndikuyika ndalama zambiri momwemo. Koma monga momwe zinakhalira, izo ndithudi sizimathera pamenepo. Ino ndi nthawi yoti muwonetse chilengedwechi ku gulu loyenera, lomwe lingathe kubweretsa olembetsa ambiri ndikukweza ntchitoyo ngati njira zingapo zopita patsogolo.
Izo zikhoza kukhala chidwi inu
spread = localization, apo ayi ntchitoyo ndi yosagulitsa