Michal Ždanský Apple TV ipereka kanema wawayilesi weniweni kwa nthawi yoyamba kukhalapo kwake. Seva Bloomberg.com akuti mgwirizano wapakati pa Apple ndi imodzi mwamakampani akuluakulu aku US opereka ma TV, Time Warner Cable (TWC), watsala pang'ono kutha. Mpaka pano, Apple TV yapereka ntchito zina zotsatsira, mwachitsanzo Netflix kapena Hulu, adabwera ndi pulogalamu sabata yatha HBO Pitani kwa olembetsa ku chaneli iyi. Komabe, TWC ikhoza kupereka mazana a mapulogalamu ndipo motero kusintha chipangizocho kukhala bokosi lapamwamba lapamwamba lomwe lili ndi multimedia center.
Kwa ife, sizosangalatsa kwenikweni, koma ndi sitepe yoyamba yolowera pang'onopang'ono ma TV ena am'deralo kapena IPTV othandizira (UPC, O2TV, ...) ku Apple TV. Njira yachiwiri yomwe Apple ingatenge ndi mapulogalamu a chipani chachitatu a Apple TV. Ngati kampaniyo ikadatulutsa SDK yokhala ndi ma API oyenera kwa omwe amapereka ma TV (ndipo potero awonetsetse kuti ogwiritsa ntchito azigwiritsa ntchito nthawi zonse), ndiye kuti zingakhale kwa operekawo okha kuti abweretse zopereka zawo ku Apple TV. Monga wolankhulira atolankhani ku Czech O2 adatiuza, ngati Apple TV idzakhala chitsanzo chabwino cha bizinesi, wogwira ntchito zapakhomo sakanatsutsa izi.
