Philip Houska Cholinga cha Apple cha zachilengedwe chikukulirakulira. Kuphatikiza pa masitepe ake am'mbuyomu kuti mawa akhale obiriwira, tsopano ikubwera ndi kampeni yapadera ya masiku khumi, chifukwa chomwe zopeza kuchokera ku App Store zidzapita kukathandizira World Wide Fund for Nature.
Kuyambira pa Epulo 14 mpaka 24, zopeza kuchokera ku mapulogalamu 27 odziwika padziko lonse lapansi mu App Store zidzatumizidwa ku World Wildlife Fund (WWF), bungwe lapadziko lonse lapansi lomwe limagwiritsa ntchito njira zatsopano zotetezera zachilengedwe.
Kampani yaku California imatcha chochitika chonsechi "Mapulogalamu a Dziko Lapansi", zomwe sizimangophatikizapo masewera monga Angry Birds 2, Hay Day, Hearthstone: Heroes of Warcraft kapena SimCity BuildIt, komanso pulogalamu ya VSCO yosinthira zithunzi ndi Line communicator. Zopeza zimawerengera kugulidwa kwa pulogalamuyo komanso kugula mkati mwa pulogalamu.
World Wide Fund for Natural mothandizidwa ndi pulogalamu ya WWF Pamodzi.
[appbox sitolo 581920331]
Njira zosinthira chilengedwe zikukhala mutu wina wofunikira kwa Apple. Tim Cook, CEO, ali womasuka kwambiri za nkhaniyi kuposa kale lonse, zomwe zimatsimikizira osati Potulukira Wachiwiri kwa Wachiwiri kwa Apple pa Zachilengedwe Lisa Jackson pamutu waposachedwa, komanso kubweretsa loboti yobwezeretsanso Liam kapena kupereka zobiriwira zobiriwira ndalama zokwana biliyoni imodzi ndi theka za US dollars.
Chochitika cha "Apps for Earth" chimayenderanso limodzi ndi kutulutsidwa kwa lipoti la pachaka la Apple la chilengedwe.
