Michal Marek [su_youtube url=”https://youtu.be/nhwhnEe7CjE” wide=”640″]
Apple idapambana Emmy chifukwa cha malonda ake a Khrisimasi "Zolakwika", omwe adapempha kuti ayandikire oweruza m'gulu la "zotsatsa zapadera". Malo a pa TV adawonetsedwa patchuthi cha Khrisimasi chaka chatha komanso adapikisana nawo ndi malonda amakampani General Electric, Nike ndi Budweiser.
Zotsatsa zikuwonetsa kusamvetsetsa (motero mutu wa ad Misunderstood) wachinyamata yemwe nthawi zonse amakhala yekha kutali ndi tchuthi chake akukondwerera banja akusewera ndi iPhone 5s. Zachidziwikire, banja silikumvetsetsa izi, mpaka nthawi yomwe mnyamatayo akusewera kanema pa TV yodzaza ndi nthawi zabwino za tchuthi, zomwe adazijambula ndikuzikonza pa iPhone yake, kudzera paukadaulo wa AirPlay.
Zotsatsa, zomwe makamaka zikuwonetsa mgwirizano wazinthu za Apple, zidapangidwa ndi bungwe lotsatsa TBWA, lomwe lakhala likugwira ntchito ndi Apple kwa nthawi yayitali. M'mbuyomu, Apple idatsutsidwa kwambiri chifukwa cha zoyesayesa zake zamalonda, ndipo posachedwa ngakhale anapeza mphekesera zoti chimphona chaukadaulo cha Cupertino chitha kuthetsa mgwirizano ndi bungwe la TBWA. Zotsatsa zaposachedwa zidawunikidwa mozama, makamaka mu kuyerekeza ndi kampeni ya virus ya mpikisano wa Samsung.
Koma mphotho yaposachedwa imatsimikizira kuti mgwirizano pakati pa Apple ndi akatswiri a zamalonda ochokera ku TBWA umapanganso zotsatsa zopambana ndi nkhani zogwira mtima komanso nyimbo yabwino yomwe imakulitsa kamvekedwe ka zochitikazo. Kuphatikiza apo, Apple tsopano ikuyesera kupereka chidwi chochulukirapo ndi zothandizira pakutsatsa ndipo yalemba akatswiri ena atsopano pakutsatsa kwa ma virus ndi chikhalidwe cha anthu m'miyezi yaposachedwa. Kuphatikiza apo, Musa Tariq, yemwe kale anali wamkulu wa media media ku Nike ndi Burberry, adabweranso ku Cupertino.
Pansipa mutha kuwona zotsatsa zomwe zinali kuthamangiranso mphotho "yopambana":
[su_youtube url=”https://youtu.be/Co0qkWRqTdM” wide=”640″]
[su_youtube url=”https://youtu.be/K7L5QByvXOQ” wide=”640″]
[su_youtube url=”https://youtu.be/RboTJOfRCwI” wide=”640″]
[su_youtube url=”https://youtu.be/uQB7QRyF4p4″ width=”640″]
