Jakub Karnik The Wall Street Journal dzulo zosindikizidwa lipoti lomwe likukhudzana ndi zosintha zaposachedwa zomwe Apple ikudutsamo. Chotsimikizika kwambiri ndi chakuti kampaniyo imasiya kudalira kugulitsa ma iPhones ndipo m'malo mwake ikuyesetsabe kupanga mautumiki momwe angathere, momwe amawonera zam'tsogolo.
Izo zikhoza kukhala chidwi inu
Malinga ndi WSJ, Apple idawunikiranso zomwe zidayamba kale ndipo ikusintha pang'onopang'ono kuchokera ku kampani yomwe idapindula kwambiri ndi malonda a hardware kupita ku kampani komwe mautumiki, luntha lochita kupanga ndi matekinoloje ena apulogalamu azigwira ntchito yayikulu. Chaka chatha, Apple idakoka antchito opitilira 200 ochokera ku Project Titan, yomwe imagwira ntchito yoyendetsa pawokha, ndikuwapangitsa kuti apange ntchito yake yatsopano yotsatsira, yomwe idzapikisana ndi nsanja monga Netflix. Kampani yaku Cupertino iyenera kuziwonetsa mkati mwa mwezi wamawa.
Pamodzi ndi ntchito yatsopano yotsatsira, kampaniyo ikuyeneranso kuyambitsa mtundu wotsika mtengo wa Apple TV, womwe ungakhale wofanana ndi Amazon Fire Stick ndipo umangokhala ngati chida chosinthira. Ntchito zina monga kusewera masewera zidzangokhala mumtundu wathunthu komanso wokwera mtengo wa Apple TV. Apple ikuyang'ana kwambiri pakumanga ntchito zake komanso kukonza nzeru zopangira, zomwe zitha kulimbikitsa kugulitsa ma iPhones ndi zida zina, monga kotala lomaliza la 2018 lokha, Apple idagulitsa ma iPhones ochepera 11,4 miliyoni kuposa chaka chatha cha 2017.
Zithunzi
Kukonzanso kwa kampaniyi kumasonyezedwanso ndi mfundo yakuti John Giannandrea adakwezedwa posachedwapa kukhala wachiwiri kwa pulezidenti wamkulu wa kuphunzira makina ndi luntha lochita kupanga, omwe cholinga chake chachikulu ndikuyang'anira njira zomwe zimathandizira maderawa. Giannandrea anabwera ku Apple kuchokera ku Google kumapeto kwa 2018. Ntchito yake yaikulu inali kukonza Siri, yomwe inali yotsalira kwambiri kumbuyo kwa othandizira ena a mawu.
