Ondrej Holzman Pamaso pa khoti ku Oakland, USA, zikuganiziridwa ngati kusintha kwa iTunes komwe Apple idapanga mzaka khumi zapitazi kudapangidwa makamaka kuti kampani yaku California ikwaniritse udindo wake kumakampani ojambulira, kapena makamaka kuyesa kuwononga mpikisano. Steve Jobs, woyambitsa nawo mochedwa komanso CEO wakale wa Apple, analinso ndi zonena za izi kudzera mu mawu ojambulidwa kuchokera ku 2011.
Mfundo yakuti Apple inayenera kuyankha pa mpikisano wotsutsana makamaka chifukwa cha makampani ojambulira ndi pamene maloya a kampani ya apulo amakhazikitsa gawo lalikulu la chitetezo chawo. Apple inali ndi mapangano okhwima kwambiri ndi makampani ojambulira omwe sakanatha kutaya, wamkulu wakale wa iTunes Eddy Cue ndipo tsopano Steve Jobs adati m'mawu omwe sanatulutsidwe kale.
Komabe, otsutsawo amawona zochita za Apple mu iTunes 7.0 ndi 7.4 makamaka pofuna kuletsa mpikisano monga Real Networks ndi Navio Systems kuti asalowe msika konse. Wopanga iPod ayeneranso kusokoneza ogwiritsa ntchito omwe adawatsekera mudongosolo lake. Eddy Cue, yemwe anali kuyang'anira iTunes monga momwe zilili lero, adanena kale kuti Apple alibe chochita, ndipo tsopano Steve Jobs adatsimikiziranso mawu ake pamaso pa oweruza:
Ngati ndikukumbukira bwino, kuchokera kumalingaliro anga - komanso kuchokera ku Apple - tinali makampani okhawo akuluakulu pamakampani panthawiyo omwe analibe matumba akuya. Tinali ndi mapangano omveka bwino ndi makampani ojambulira pomwe anthu amaphwanya chitetezo cha DRM mu iTunes kapena pa iPod, zomwe, mwachitsanzo, zimakupatsani mwayi wotsitsa nyimbo kuchokera ku iPod ndikuyiyika pakompyuta ya wina. Kungakhale kuphwanya zilolezo zokhala ndi ma studio ojambulira omwe angasiye kutipatsa nyimbo nthawi iliyonse. Ndikukumbukira kuti tinali okhudzidwa kwambiri nazo. Zinatitengera khama lalikulu kuonetsetsa kuti anthu sangathe kuthyolako dongosolo lathu lachitetezo cha DRM, chifukwa ngati akanatha, titha kulandira maimelo oyipa kuchokera kumakampani ojambulira akuwopseza kuti athetsa mapangano athu.
Monga Eddy Cue pamaso pake, Steve Jobs anachitira umboni, mwa kuyankhula kwina, kuti Apple analibe chochita koma kumamatira ku chitetezo chokhwima mu mgwirizano ndi makampani ojambulira, chifukwa m'masiku oyambirira kampani ya California inalibe malo amphamvu pamsika ndipo sakanatha kukwanitsa. ngakhale mnzako mmodzi abwere.
Ntchito zinatsimikiziranso kuti panalibe milandu yochepa yolowa mu chitetezo cha Apple, mwachitsanzo iTunes ndi iPods. "Pali obera ambiri omwe amayesa kulowa m'makina athu kuti achite zinthu zomwe zingasemphane ndi mapangano omwe tinali nawo ndi makampani ojambulira, ndipo tinali ndi mantha kwambiri," Steve Jobs adatsimikizira zenizeni za masiku amenewo komanso chifukwa chake. Apple sinasewere nyimbo kuchokera kumasitolo ena pazida zake. "Tinayenera kulimbitsa chitetezo nthawi zonse mu iTunes ndi iPod," adatero Jobs, podziwa kuti chitetezo muzinthuzo chakhala "chandamale chosuntha."
Malinga ndi Jobs, kukana njira zopikisana zopezeka pazogulitsa zake kunali "mbali" ya khama lonse, komabe, adawonjezeranso kuti Apple sinafune kutenga udindo ndikuyesera kugwira ntchito ndi anthu ena kuti ayese kuti agwirizane ndi zomwe zidatsekedwa kwambiri. ndondomeko yomwe idapangidwa. Izi ndi zomwe otsutsa amawona ngati vuto, kutanthauza kuti matembenuzidwe atsopano a iTunes sanabweretse nkhani zopindulitsa kwa ogwiritsa ntchito, koma amalepheretsa mpikisano.
Malinga ndi mlanduwu, zosintha zachitetezo cha DRM zidapangidwa kuvulaza makamaka ogwiritsa ntchito omwe angafune kukokera malaibulale awo anyimbo kuzipangizo zina. Komabe, Apple sanawalole kutero, ndipo chifukwa cha izi, idasungabe ulamuliro wake pamsika ndikulamula mitengo yokwera. Apple imatsutsa izi kuti makampani ena ayesanso kugwiritsa ntchito njira yotsekedwa yofanana, ngakhale kuti sanapambane, monga Microsoft ndi Zune player.
Mlanduwu upitilira sabata yamawa. Apple lawyers komabe anapeza vuto lalikulu pamlanduwo, womwe umayimira ogwiritsa ntchito pafupifupi 8 miliyoni, popeza zikuwoneka kuti odandaula awiri omwe adatchulidwa m'makalatawo mwina sanagule ma iPod awo konse panthawi yomwe khoti lija. Komabe, otsutsawo adayankha kale ndipo akufuna kuwonjezera munthu watsopano kuti aimirire wotsutsa. Zonse ziyenera kuthetsedwa mkati mwa sabata yotsatira.
