Ondrej Holzman Khoti Loona za Apilo silinamve apilo ya Apple motsutsana ndi chigamulo cha 2013 chomwe chinawatsutsa chifukwa chosokoneza ndi kukweza mtengo wa e-books pamene adalowa pamsika. Kampani yaku California iyenera kulipira kale adagwirizana 450 miliyoni madola, zambiri zidzapita kwa makasitomala.
Khothi la apilo ku Manhattan lidagamula Lachiwiri patatha zaka zitatu zolimbana ndi milandu yayitali mokomera chigamulo choyambirira, mokomera Unduna wa Zachilungamo ku US ndi mayiko 33 omwe adagwirizana nawo pakusumira Apple. Mlanduwo unayambika mu 2012, patatha chaka chimodzi Apple anali wopezeka wolakwa ndiyeno inu adamva chilango.
Pamene ofalitsa Penguin, HarperCollins, Hachette, Simon & Schuster, ndi Macmillan anaganiza zothetsa khoti ndi Dipatimenti Yachilungamo (kulipira $ 164 miliyoni), Apple anapitirizabe kukhala wosalakwa ndipo adaganiza zotengera mlandu wonse kukhoti. Ndicho chifukwa chake anatsutsa chiweruzo chosakomera chaka chapitacho kuyimitsa.
Pamapeto pake, ndondomeko ya apilo inatha wina kuposa chaka. Panthawiyo, Apple adanena kuti mpikisano wake yekhayo polowa mumsika wa e-book anali Amazon, ndipo popeza mtengo wake wa $ 9,99 pa e-book unali pansi pa mpikisano, Apple ndi ofalitsa amayenera kubwera ndi mtengo wamtengo wapatali. kukhala kwa opanga iPhone opindula mokwanira kuti ayambe kugulitsa ma e-mabuku.
[su_pullquote align="kumanja"]Tikudziwa kuti sitinalakwitse chilichonse mu 2010.[/su_pullquote]
Koma khothi la apilo silinagwirizane ndi mfundo iyi ya Apple, ngakhale kuti pamapeto pake oweruza atatu adaganiza zotsutsana ndi kampani ya California mu chiwerengero chochepa cha 2: 1. Apple akuti idaphwanya Sherman Antitrust Act. "Tikuwona kuti khothi ladera linali lolondola ponena kuti Apple idapangana chiwembu ndi osindikiza kuti akweze mtengo wa ma e-book," adatero Woweruza Debra Ann Livingston m'chigamulo chachikulu cha khothi la apilo.
Panthawi imodzimodziyo, mu 2010, pamene Apple inalowa mumsika ndi iBookstore yake, Amazon inkalamulira 80 mpaka 90 peresenti ya msika, ndipo ofalitsa sanakonde njira yake yowopsya pamitengo. Ndicho chifukwa chake Apple adadza ndi zomwe zimatchedwa bungwe lachitsanzo, kumene ilo lokha linalandira ntchito inayake kuchokera ku malonda aliwonse, koma nthawi yomweyo ofalitsa amatha kuyika mitengo ya e-mabuku okha. Koma chikhalidwe cha chitsanzo cha bungweli chinali chakuti wogulitsa wina atangoyamba kugulitsa e-mabuku otsika mtengo, wofalitsayo amayenera kuyamba kuwapatsa ku iBookstore pamtengo womwewo.
Chifukwa chake, chifukwa chake, ofalitsa sakanathanso kugulitsa mabuku ku Amazon pamtengo wochepera $ 10, ndipo mtengo wamtengowo udakwera pamsika wonse wa e-book. Apple idayesa kufotokoza kuti sinayang'ane osindikiza pamitengo ya Amazon dala, koma khothi la apilo lidagamula kuti kampani yaukadaulo ikudziwa bwino zotsatira za zomwe idachita.
"Apple idadziwa kuti mapangano omwe akufunsidwawo anali osangalatsa kwa ofalitsa omwe akuimbidwa mlanduwo pokhapokha atasinthana limodzi ndi mtundu wabungwe muubwenzi wawo ndi Amazon - zomwe Apple idadziwa kuti zitha kubweretsa mitengo ya e-book," adawonjezera Livingston pachigamulo chogwirizana ndi Raymond Lohier. .
Apple tsopano ili ndi mwayi wopereka mlandu wonse ku Khothi Lalikulu, ikupitiriza kuumirira kuti ndi wosalakwa. "Apple sanapange chiwembu chokweza mtengo wa ma e-mabuku, ndipo lingaliro ili silisintha zinthu. Ndife okhumudwa kuti khothi silinazindikire zatsopano komanso kusankha komwe iBookstore idabweretsa kwa makasitomala, "kampani yaku California idatero m'mawu ake. “Monga momwe timafunira kumusiya kumbuyo, nkhaniyi ndi yokhudza mfundo ndi makhalidwe abwino. Tikudziwa kuti sitinalakwitse chilichonse mu 2010 ndipo tikuganizira zotsatilapo.”
Woweruza Dennis Jacobs adagwirizana ndi Apple kukhothi la apilo. Adavotera motsutsana ndi chigamulo choyambirira cha khothi ladera kuyambira 2013, pomwe, malinga ndi iye, nkhani yonse idayendetsedwa molakwika. Lamulo la antitrust, malinga ndi Jacobs, silinganene Apple chifukwa chogwirizana pakati pa ofalitsa pamagawo osiyanasiyana amalonda.
Sizikudziwika ngati Apple ichita apilo ku Khothi Lalikulu. Ngati satero, posachedwapa ayamba kulipira ndalama zokwana 450 miliyoni zomwe anagwirizana ndi Dipatimenti Yachilungamo kuti azilipira makasitomala.
