Michal Marek Apple ndi molingana nkhani magazini Zosiyanasiyana pafupi kuyambitsa gawo latsopano kuti apange makanema ake ake. Kampani yaku California iyamba kulemba ganyu ogwira ntchito kugawo latsopano lachitukuko ndi kupanga m'miyezi ikubwerayi, yomwe iyenera kuyamba kugwira ntchito chaka chamawa. Apple ikufuna kupikisana ndi mautumiki monga Netlix kapena Amazon Prime omwe ali ndi zokhazokha ndipo motero amathandizira kupambana kwa Apple TV yake.
Sizikudziwikabe ngati Apple ikukonzekera kupanga pulogalamu yapa TV kapena, mwachitsanzo, makanema ndi mndandanda. Akuti antchito ovomerezeka a Apple akukambirana kale ndi oimira apamwamba kwambiri ku Hollywood. Amanena mwachindunji kwa Eddy Cu, yemwe amayang'anira ntchito za intaneti za Apple.
Magazini Zosiyanasiyana akuti zoyesayesa za Apple zikadali koyambirira, koma chidwi chochulukira cha Apple pankhani yopanga TV akuti chikuwoneka m'miyezi yaposachedwa. Kampaniyo inanenanso kuti idapereka ntchito kwa owonetsa atatu otchuka Zida Zapamwamba Jeremy Clarkson, James May ndi Richard Hammond. Koma atatuwa pamapeto pake adalanda Amazon atachoka ku Britain BBC.
Apple ili ndi ndalama zokwanira zoyeserera zotere. Komabe, kuchedwa kwa TV yomwe inakonzedwa, yomwe Cupertino sangathe kuyambitsa mpaka kumayambiriro kwa 2016, malinga ndi mphekesera zomwe zimafalitsidwa pa intaneti, zikhoza kulepheretsa zolinga zake. Koma Apple TV yatsopano ikhoza kubwera mwezi uno ndipo zida zogwirira ntchito zatsopanozi zitha kutetezedwa pasadakhale.
Kudakali koyambirira kwambiri kuti muganizire zomwe Apple ikukonzekera pazowonetsa zake. Ndizotheka kuti ingopereka iwo mkati mwa iTunes. Komabe, kukhazikitsidwa kwa Apple Music kunawonetsa kuti Apple ilibe vuto kubwereka mtundu wamasewera opikisana nawo. Ku Cupertino, atha kukonzekera mpikisano wachindunji wa Netflix ndikupereka ntchito yofananira yotsatsira kudzera pa Apple TV, mpikisano womwe gulu la Cook likufuna kukulitsa ndi mapulogalamu apadera. Kwa Netflix, mwachitsanzo, machenjerero otere alipiradi, ndipo ziwonetsero ngati Nyumba Yamakhadi ndichinthu chomwe chimakopa chidwi chachikulu pautumiki.
