Ondrej Holzman Wodziwika bwino wa gulu la nyimbo U2 Bono adalengeza kuti mogwirizana ndi Apple adapeza madola 65 miliyoni (korona mabiliyoni 1,2) chifukwa cha mtundu wake wachifundo (Product) RED, womwe umathandiza anthu aku Africa omwe ali ndi Edzi. Bono wakhala akugwira ntchito ndi kampani yaku California kuyambira 2006…
Munali mchaka cha 2006 pomwe Apple idakhazikitsa "red" yoyamba - mtundu wapadera wa iPod nano wolembedwa (Product) RED. Pambuyo pake idatsatiridwa ndi ma iPod nanos ena, ma iPod shuffles, Smart Covers for iPads, bumper ya rabara ya iPhone 4 komanso tsopano nkhani yatsopano ya iPhone 5s.
Pazinthu zonse "zofiira" zomwe zimagulitsidwa, Apple imapereka ndalama zina ku ntchito yachifundo ya Bono. Amangobwereketsa mtundu wake kumakampani osankhidwa, omwe amapanga chinthu chokhala ndi logo ya (Product) RED, monga Apple. Izi ndi, mwachitsanzo, Nike, Starbucks kapena Beats Electronics (Beats by Dr. Dre).
Pazonse, (Product) RED imayenera kupeza ndalama zoposa 200 miliyoni, zomwe Apple idathandizira kwambiri. Kuphatikiza apo, mgwirizano ndi wopanga iPhone uli pafupi pang'ono. Zadziwika posachedwa kuti ndi Bono pa malonda apadera achifundo Wopanga wamkulu wa Apple Jony Ive amagwirizananso. Pa nthawiyi, adakonza, mwachitsanzo, mahedifoni agolide.
Nthawi zonse ndimagula mtundu wa Red ngati ulipo. :)
Ndili ndi smatcover (chinthu) chofiira ndipo ndachipezanso ngati mphatso. Awiri okondwa!