Ondrej Holzman Kusankhidwa kofunikira kwa mitundu yamtengo wapatali kwambiri padziko lonse lapansi, yolembedwa ndi Interbrand, idawona kusintha koyambirira chaka chino patatha zaka khumi ndi zitatu. Pambuyo pa ulamuliro wautali, Coca-Cola adausiya, akuyenera kugwadira Apple ndi Google.
V mtundu wapano wa kusanja Brands Opambana Kwambiri Padziko Lonse Interbrand yatsika Coca-Cola ili pamalo achitatu, kutsatiridwa ndi IBM ndi Microsoft.
"Tech Brands Ikupitiriza Kulamulira Makampani Apamwamba Padziko Lonse," akulemba lipoti la kampani yofunsira, "motero akugogomezera gawo lofunikira komanso lamtengo wapatali lomwe amachita m'miyoyo yathu."
Masanjidwewo amapangidwa kutengera zinthu zingapo kuphatikiza momwe chuma chikuyendera, kukhulupirika kwamakasitomala komanso udindo womwe mtundu uliwonse umakhala nawo posankha zogula. Kudzera muzinthu izi, Interbrand ndiye amawerengera mtengo wamtundu uliwonse. Apple inali yamtengo wapatali $98,3 biliyoni, Google $93,3 biliyoni, ndi Coca-Cola $79,2 biliyoni.
"Ndizinthu zochepa zomwe zapangitsa kuti anthu ambiri azitha kuchita zinthu zambiri mosavuta, ndichifukwa chake Apple ili ndi magulu ambiri okonda mafani." ikutero atolankhani. "Kusintha momwe timagwirira ntchito, kusewera ndikulankhulana - komanso kudziwa kudabwitsa komanso kusangalatsa - Apple yakhazikitsa njira yabwino kwambiri yodzikongoletsera komanso kuphweka, ndipo mitundu ina yaukadaulo tsopano ikuyembekezeka kuti ifanane nazo, ndikuti Apple ikuchulukirachulukira."
Zinali pamaso pa makampani aukadaulo omwe Coca-Cola adayenera kugwada, omwe adapereka ndodoyo pambuyo pa zaka khumi ndi zitatu. Koma Ashley Brown, director of digital communication and social media, adachitapo kanthu ndikupita ku Twitter pa Apple ndi Google. iye anayamikira: "Zikomo kwa Apple ndi Google. Palibe chomwe chimakhalapo mpaka kalekale ndipo ndi zabwino kukhala m'gulu lodziwika bwino ngati limeneli. "
Zotsogola khumi zaposachedwa kwambiri zakusanja Brands Opambana Kwambiri Padziko Lonse makampani aukadaulo adatengadi (malo asanu ndi limodzi mwa khumi), koma magawo ena ali kale bwino. Malo khumi ndi anayi mwa 100 ali m'gulu la magalimoto, mwachitsanzo, amtundu monga Toyota, Mercedes-Benz ndi BMW. Makampani ogulitsa zinthu ngati Gilette ali ndi malo khumi ndi awiri, monganso mitundu yaukadaulo. Kugwa kwakukulu m'derali kunalembedwa ndi Nokia, kuyambira 19 mpaka 57 malo, ndiye BlackBerry adasiya mndandanda wonse.
Komabe, malo oyamba ayenera kusamala kwambiri. Ngakhale kuti Coca-Cola nthawi zambiri imakhala yosasunthika, Apple ndi Google zidakula kwambiri. Kuyambira chaka chatha, Coca-Cola yakula ndi 28 peresenti yokha, Apple ndi 34 peresenti ndi Google ngakhale 20 peresenti. Samsung idakulanso, ndi XNUMX peresenti ndipo ili yachisanu ndi chitatu.
“…nalumpha…” OMG! :D
Mwina kulakwitsa: Ndi ma brand ochepa okha omwe apangitsa kuti zitheke kuchita zinthu zambiri mosavuta