Tsekani malonda

Zinkayembekezeredwa. Apple lero yalengeza kwa nthawi yoyamba m'zaka khumi ndi zitatu kuti idawona kuchepa kwa chaka ndi chaka chandalama mu kotala yapitayi. Ngakhale gawo lachiwiri lazachuma la chaka chatha lidapeza ndalama zokwana $ 58 biliyoni pazopeza $ 13,6 biliyoni, chaka chino ziwerengero zake ndi izi: $ 50,6 biliyoni muzopeza ndi $ 10,5 biliyoni phindu lonse.

Pa Q2 2016, Apple idakwanitsa kugulitsa ma iPhones 51,2 miliyoni, ma iPads 10,3 miliyoni ndi ma Mac miliyoni 4, zomwe zikuyimira kutsika kwapachaka kwazinthu zonse - ma iPhones pansi 16 peresenti, iPads pansi 19 peresenti ndi Macs pansi 12 peresenti.

Kutsika koyamba kuyambira 2003 sizikutanthauza kuti Apple yasiya kuchita bwino mwadzidzidzi. Ikadali imodzi mwazinthu zamtengo wapatali komanso nthawi yomweyo makampani opindulitsa kwambiri padziko lonse lapansi, koma chimphona cha ku California chalipira makamaka chifukwa chakutsika kwa malonda a iPhones komanso kuti sichikhalanso ndi chinthu chopambana chotere kupatula foni. .

Kupatula apo, ichi ndi chaka choyamba kutsika kwa mbiri ya iPhone, i.e. kuyambira 2007, pamene m'badwo woyamba unafika; komabe, zinali kuyembekezera. Kumbali imodzi, misika ikuchulukirachulukira, ogwiritsa ntchito safunika kugula mafoni atsopano nthawi zonse, ndipo nthawi yomweyo chaka chatha, ma iPhones adakula kwambiri pakugulitsa chifukwa adabweretsa zowonetsera zazikulu.

Mkulu wa Apple Tim Cook mwiniwake adavomereza kuti palibe chidwi ndi ma iPhones aposachedwa kwambiri a 6S ndi 6S Plus monga momwe kampaniyo idalembetsera chaka chapitacho kwa iPhones 6 ndi 6 Plus, yomwe idapereka zinthu zatsopano kwambiri poyerekeza ndi m'badwo wakale. Panthawi imodzimodziyo, komabe, zinthu zikhoza kuyembekezera kusintha, ponena za iPhone SE yomwe yatulutsidwa posachedwapa, yomwe inayankhidwa bwino komanso, malinga ndi Cook, inali ndi chidwi kwambiri kuposa momwe Apple inakonzekera, ndi kugwa. iPhone 7. Omaliza amatha kulemba chidwi chofanana ndi iPhone 6 ndi 6 Plus.

Kutsika kwachikhalidwe kale kunakumana ndi ma iPads, omwe malonda awo akhala akugwera kotala lachisanu ndi chitatu motsatizana. Pazaka ziwiri zapitazi, ndalama zochokera ku iPads zatsika ndi 40 peresenti, ndipo Apple ikulephera kukhazikika. M'magawo otsatirawa, iPad yaying'ono yomwe yangotulutsidwa kumene ingathandize, ndipo Tim Cook adati akuyembekeza zotsatira zabwino kwambiri zapachaka pazaka ziwiri zapitazi mu kotala yotsatira. Komabe, sipangakhale nkhani ya wolowa m'malo kapena wotsatira wa iPhone ponena za phindu.

Kuchokera pamalingaliro awa, panali ndipo akadali malingaliro oti atha kukhala chinthu chotsatira cha Apple Watch, chomwe, ngakhale chikuyenda bwino poyambira, sichinali chotengera ndalama. M'munda wa mawotchi, komabe, akulamulirabe: m'chaka choyamba pamsika, ndalama zochokera ku mawotchi a Apple zinali $ 1,5 biliyoni kuposa zomwe Rolex wopanga mawotchi achikhalidwe cha ku Switzerland adanena kwa chaka chonse ($ 4,5 biliyoni).

Komabe, ziwerengerozi zimachokera ku manambala osalunjika omwe Apple yatulutsa m'miyezi yaposachedwa, osati kuchokera pazotsatira zachuma, pomwe Apple imaphatikizanso wotchi yake m'gulu lalikulu lazinthu zina, pomwe kuphatikiza pa Watch palinso, mwachitsanzo, Apple TV ndi Beats. Komabe, zinthu zina zidakula ngati gulu lokhalo la hardware, chaka ndi chaka kuchokera ku 1,7 mpaka 2,2 biliyoni madola.

[su_pullquote align="kumanzere"]Apple Music yaposa olembetsa 13 miliyoni.[/su_pullquote]Macs, omwe Apple adagulitsa kotala lomaliza ndi 600 pasanathe chaka chapitacho, adalembanso kutsika pang'ono, mayunitsi okwana 4 miliyoni. Ili ndi gawo lachiwiri motsatizana lomwe kugulitsa kwa Mac kwatsika chaka ndi chaka, kotero zikuwoneka kuti ngakhale makompyuta a Apple akutengera kale zomwe zikuchitika pamsika wa PC, womwe ukugwa nthawi zonse.

M'malo mwake, gawo lomwe linachitanso bwino kwambiri ndi mautumiki. Chifukwa cha chilengedwe cha Apple chomwe chikukula nthawi zonse, mothandizidwa ndi zida zogwira ntchito biliyoni imodzi, ndalama zochokera kuzinthu ($ 6 biliyoni) zinali zapamwamba kuposa za Mac ($ 5,1 biliyoni). Ili ndiye gawo lochita bwino kwambiri m'mbiri yonse.

Ntchito zikuphatikiza, mwachitsanzo, App Store, yomwe idawona kuchuluka kwa ndalama za 35%, ndipo Apple Music, nayonso, idaposa olembetsa 13 miliyoni.mu February anali 11 miliyoni). Nthawi yomweyo, Apple ikukonzekera kuwonjezera kwina kwa Apple Pay posachedwa.

Tim Cook adalongosola gawo lachiwiri lazachuma la 2016 ngati "lotanganidwa kwambiri komanso lovuta", komabe, ngakhale kuchepa kwambiri kwa ndalama, amakhutira ndi zotsatira zake. Kupatula apo, zotsatira zake zidakwaniritsa zomwe Apple amayembekezera. M'mawu osindikizira, mtsogoleri wa kampaniyo adatsindika pamwamba pa kupambana kwa mautumiki omwe tawatchula pamwambapa.

Apple pakadali pano ili ndi ndalama zokwana $232,9 biliyoni, $208,9 biliyoni yosungidwa kunja kwa United States.

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