Tsekani malonda

Patha milungu ingapo kuchokera pomwe Apple idayambitsa zatsopano. Pambuyo pa Apple Watch, yomwe idakambidwa makamaka chifukwa chakuti pafupifupi palibe chomwe chimadziwika bwino za izo, chidwi chachikulu tsopano chikuyang'ana pa "kupindika" kwa iPhone 6. zachilendo mu Okutobala: Apple Pay.

Ntchito yatsopano yolipira, yomwe Apple ikulowa m'madzi osadziwika mpaka pano, ikhala ndi chiwonetsero chambiri mu Okutobala. Pakalipano, idzakhala ku United States kokha, koma ikhoza kukhala yofunikira kwambiri m'mbiri ya kampani yaku California, komanso pankhani yazachuma nthawi zonse.

[do action = "citation"] Apple Pay yatsatira m'mapazi a iTunes.[/do]

Awa ndi maulosi chabe pakadali pano, ndipo Apple Pay imatha kukhala ngati malo ochezera a Ping omwe tsopano aiwalika. Koma mpaka pano zonse zikuwonetsa kuti Apple Pay ikutsatira m'mapazi a iTunes. Sikuti Apple okha ndi anzawo adzakhala ndi liwu losankha pa kupambana kapena kulephera, koma koposa makasitomala onse. Kodi tikufuna kulipira ma iPhones?

Bwerani pa nthawi yoyenera

Apple wakhala akunena nthawi zonse: sikofunikira kuti tichite izo poyamba, koma kuti tichite bwino. Izi zinali zowona pazinthu zina kuposa zina, koma titha kugwiritsanso ntchito "lamulo" ili ku Apple Pay. Pakhala pali malingaliro akuti Apple ilowa gawo lolipira mafoni. Ngakhale ponena za mpikisano, pamene Google idayambitsa njira yake ya Wallet yolipira ndi mafoni a m'manja mu 2011, zinkawoneka kuti Apple iyeneranso kubwera ndi chinachake.

Ku Cupertino, komabe, sakonda kuthamangira zinthu, ndipo zikafika popanga mautumiki monga choncho, amakhala osamala kawiri pambuyo powotcha kangapo. Ingotchulani Ping kapena MobileMe ndipo tsitsi la ogwiritsa ntchito ena limayima kumapeto. Ndi malipiro a mafoni, akuluakulu a Apple ankadziwa kuti sangachite cholakwika chilichonse. M'derali, sikulinso za ogwiritsa ntchito okha, koma koposa zonse, m'njira yofunikira, zachitetezo.

Apple pamapeto pake idalipira Apple Pay mu Seputembara 2014 pomwe idadziwa kuti yakonzeka. Zokambirana, motsogozedwa kwambiri ndi Eddy Cuo, wachiwiri kwa prezidenti wamkulu wa Internet Software and Services, zidatha kuposa chaka. Apple inayamba kuchita ndi mabungwe akuluakulu kumayambiriro kwa 2013, ndipo zochitika zonse zokhudzana ndi ntchito yomwe ikubwerayi zinatchedwa "chinsinsi chachikulu." Apple inayesetsa kusunga zonse mobisa osati kuti zisatulutse zambiri kwa atolankhani, komanso chifukwa cha mpikisano ndi maudindo opindulitsa pazokambirana. Ogwira ntchito m'mabanki ndi makampani ena nthawi zambiri sankadziwa zomwe akugwira. Chidziwitso chofunikira chokha ndi chomwe adadziwitsidwa, ndipo ambiri adatha kupeza chithunzi chonse pomwe Apple Pay idadziwitsidwa kwa anthu wamba.

[chitapo kanthu=”quote”]Zogulitsa zomwe sizinachitikepo zikunena zambiri za kuthekera kwa ntchitoyi kuposa china chilichonse.[/do]

Kupambana komwe sikunachitikepo

Pomanga ntchito yatsopano, Apple adakumana ndi malingaliro osadziwika bwino. Analowa m'dera lomwe analibe chidziwitso nkomwe, analibe udindo m'munda uno, ndipo ntchito yake inali yosatsutsika - kupeza ogwirizana ndi abwenzi. Gulu la Eddy Cue, patatha miyezi yokambirana, potsiriza linatha kumaliza mapangano omwe anali asanakhalepo kale mu gawo lazachuma, lomwe palokha limatha kunena zambiri za kuthekera kwautumiki kuposa china chilichonse.

Apple m'mbiri yakhala yamphamvu pazokambirana. Watha kuthana ndi oyendetsa mafoni, adamanga imodzi mwazopangapanga zotsogola kwambiri padziko lonse lapansi, adatsimikizira ojambula ndi osindikiza kuti atha kusintha makampani oimba, ndipo tsopano akupita kumakampani ena, ngakhale atakhala nthawi yayitali. Apple Pay nthawi zambiri imafanizidwa ndi iTunes, i.e. makampani oimba. Apple idakwanitsa kusonkhanitsa zonse zomwe ikufunika kuti ntchito yolipira ikhale yopambana. Anakwanitsanso kuchita ndi osewera akuluakulu.

Kugwirizana ndi opereka makhadi olipira ndikofunikira. Kuphatikiza pa MasterCard, Visa ndi American Express, makampani ena asanu ndi atatu asayina mapangano ndi Apple, ndipo chifukwa chake, Apple ili ndi 80 peresenti ya msika waku America. Mapangano ndi mabanki akulu aku America ndiwofunikanso. Asanu asayina kale, ena asanu alowa nawo Apple Pay posachedwa. Apanso, izi zikutanthauza kuwombera kwakukulu. Ndipo pamapeto pake, maunyolo ogulitsa nawonso adabwera, nawonso chinthu chofunikira poyambitsa ntchito yatsopano yolipira. Apple Pay iyenera kuthandizira masitolo opitilira 200 kuyambira tsiku loyamba.

Koma si zokhazo. Mapanganowa ndi omwe sanachitikepo chifukwa Apple mwiniwake wapezapo kanthu kuchokera kwa iwo. Ndizosadabwitsa kuti kulikonse komwe kampani ya apulo imagwira ntchito, ikufuna kupanga phindu, ndipo izi zidzakhalanso ndi Apple Pay. Apple idachita mgwirizano kuti ipeze masenti 100 pamtengo uliwonse wa $ 15 (kapena 0,15% yamalonda aliwonse). Nthawi yomweyo, adakwanitsa kukambirana pafupifupi 10 peresenti yotsika mtengo pazogulitsa zomwe zidzachitike kudzera pa Apple Pay.

Chikhulupiriro mu utumiki watsopano

Zochita zomwe tatchulazi ndizomwe Google idalephera kuchita komanso chifukwa chake e-wallet, Wallet, idalephera. Zinthu zina zidaseweredwanso motsutsana ndi Google, monga mawu a ogwiritsa ntchito mafoni komanso kusatheka kuwongolera zida zonse, koma chifukwa chomwe oyang'anira mabanki akulu kwambiri padziko lonse lapansi ndi opereka makhadi olipira adagwirizana ndi lingaliro la Apple sikuti Apple ili ndi zabwino zotere. ndi okambirana mosanyengerera.

Ngati tikanati titchule zamakampani omwe adakalipobe m'zaka zapitazi, ndizochita zolipira. Makhadi a ngongole akhalapo kwa zaka zambiri ndipo akhala akugwiritsidwa ntchito popanda kusintha kwakukulu kapena zatsopano. Kuphatikiza apo, zinthu ku United States ndizoyipa kwambiri kuposa ku Europe, koma zambiri pambuyo pake. Kupita patsogolo kulikonse kapena kusintha pang'ono komwe kungapangitse zinthu kupita patsogolo kwalephera nthawi zonse chifukwa pali maphwando ambiri omwe akugwira nawo ntchito. Komabe, pamene Apple inabwera, aliyense ankawoneka kuti ali ndi mwayi wogonjetsa chopingacho.

[chitapo kanthu = "citation"]Mabanki amakhulupirira kuti Apple siwopseza kwa iwo.[/do]

Sizikudziwonetsera okha kuti mabanki ndi mabungwe ena adzakhala ndi mwayi wopeza phindu lawo lomangidwa mosamala komanso lotetezedwa ndipo adzagawana nawo ndi Apple, yomwe imalowa m'gulu lawo ngati rookie. Kwa mabanki, ndalama zomwe zimachokera kuzinthuzo zimayimira ndalama zambiri, koma mwadzidzidzi alibe vuto kuchepetsa malipiro kapena kupereka chakhumi ku Apple. Chifukwa chimodzi ndi chakuti mabanki amakhulupirira kuti Apple siwopseza kwa iwo. Kampani yaku California sidzasokoneza bizinesi yawo, koma ingokhala mkhalapakati. Izi zitha kusintha mtsogolo, koma pakadali pano ndizowona 100%. Apple siyimayimira kutha kwa malipiro a ngongole monga choncho, ikufuna kuwononga makhadi apulasitiki momwe angathere.

Mabungwe azachuma akuyembekezanso kukula kwakukulu kwa ntchitoyi kuchokera ku Apple Pay. Ngati wina ali ndi zomwe zimafunika kuti asiye ntchito yamtunduwu, ndi Apple. Ili ndi zida zonse ndi mapulogalamu omwe amawongolera, zomwe ndizofunikira kwambiri. Google inalibe mwayi wotero. Apple ikudziwa kuti kasitomala akatenga foni yake ndikupeza malo oyenera, sadzakhala ndi vuto kulipira. Google idachepetsedwa ndi ogwiritsa ntchito komanso kusowa kwaukadaulo wofunikira m'mafoni ena.

Ngati Apple ikwanitsa kukulitsa ntchito yatsopanoyi, zidzatanthauzanso phindu lalikulu kumabanki. Kugulitsa kochulukira kumatanthauza ndalama zambiri. Nthawi yomweyo, Apple Pay yokhala ndi Touch ID imatha kuchepetsa chinyengo, zomwe zimapangitsa mabanki kuwononga ndalama zambiri. Chitetezo ndi chinthu chomwe osati mabungwe azachuma okha omwe angamve, komanso omwe angasangalatse makasitomala. Ndi zinthu zochepa zomwe zimatchinjiriza ngati ndalama, ndipo kudalira Apple ndi chidziwitso cha kirediti kadi yanu sikungakhale funso lokhala ndi yankho lomveka kwa aliyense. Koma Apple idawonetsetsa kuti ikuwonekera bwino ndipo palibe amene angakayikire mbali iyi yazinthu.

Chitetezo choyamba

Njira yabwino yomvetsetsa zachitetezo ndi magwiridwe antchito onse a Apple Pay ndi kudzera mu chitsanzo chothandiza. Kale poyambitsa ntchitoyo, Eddy Cue adatsindika kufunikira kwa chitetezo kwa Apple ndikuti sichisonkhanitsa zambiri za ogwiritsa ntchito, makadi awo, maakaunti kapena zochitika zawo.

Mukagula iPhone 6 kapena iPhone 6 Plus, mpaka pano mitundu iwiri yokha yomwe imathandizira kulipira kwa mafoni chifukwa cha chipangizo cha NFC, muyenera kuyikamo kirediti kadi. Apa mutha kujambula chithunzi, iPhone imayendetsa detayo ndipo mumangokhala ndi zowona za khadi lotsimikiziridwa ndi dzina lanu ku banki yanu, kapena mutha kukweza khadi yomwe ilipo kuchokera ku iTunes. Ili ndi sitepe lomwe palibe ntchito zina zomwe zingapereke pano, ndipo Apple mwina adagwirizana nazo ndi opereka makhadi olipira.

Komabe, kuchokera pachitetezo, ndikofunikira kuti iPhone ikayang'ana khadi yolipira, palibe deta yomwe imasungidwa kwanuko kapena pa seva za Apple. Apple idzalumikizana ndi wopereka khadi yolipira kapena banki yomwe idapereka khadiyo, ndipo adzapereka Nambala ya Akaunti ya Chipangizo (chizindikiro). Ndi zomwe zimatchedwa chizindikiro, kutanthauza kuti deta tcheru (manambala za khadi malipiro) m'malo ndi deta mwachisawawa nthawi zambiri ndi dongosolo lomwelo ndi masanjidwe. Tokenization nthawi zambiri imayendetsedwa ndi wopereka khadi, yemwe, mukamagwiritsa ntchito khadi, amalemba nambala yake, amapanga chizindikiro chake, ndikuchipereka kwa wamalonda. Ndiye pamene dongosolo lake labedwa, wowukirayo samapeza zenizeni zenizeni. Wogulitsa amatha kugwira ntchito ndi chizindikirocho, mwachitsanzo pobwezera ndalama, koma sadzapeza mwayi wopeza deta yeniyeni.

Ku Apple Pay, khadi lililonse ndi iPhone iliyonse imapeza chizindikiro chake chapadera. Izi zikutanthauza kuti munthu yekhayo amene angakhale ndi khadi lanu la data ndi banki yokha kapena kampani yomwe ikupereka. Apple sidzapeza mwayi kwa izo. Izi ndizosiyana kwambiri poyerekeza ndi Google, yomwe imasunga deta ya Wallet pamaseva ake. Koma chitetezo sichimathera pamenepo. Mwamsanga pamene iPhone amalandira anati chizindikiro, izo basi kusungidwa mu otchedwa chinthu chotetezedwa, yomwe ndi gawo lodziyimira pawokha pa chipangizo cha NFC palokha ndipo imafunikira ndi opereka makhadi pamalipiro aliwonse opanda zingwe.

Mpaka pano, mautumiki osiyanasiyana adagwiritsa ntchito mawu achinsinsi kuti "atsegule" gawo lotetezeka ili, Apple amalowamo ndi Touch ID. Izi zikutanthauza chitetezo chokulirapo komanso kulipira mwachangu, mukangogwira foni yanu pamalo olumikizirana, ikani chala chanu ndipo chizindikirocho chikuyimira kulipira.

Mphamvu ya Apple

Ziyenera kunenedwa kuti iyi si njira yosinthira yopangidwa ndi Apple. Sitikuwona kusintha kokhudza kulipira kwa mafoni. Apple mochenjera anangosonkhanitsa zidutswa zonse za chithunzithunzi ndikubwera ndi yankho lomwe linayankhula ndi onse okhudzidwa kumbali imodzi (mabanki, opereka makhadi, amalonda) ndipo tsopano poyambitsa adzayang'ana mbali inayo, makasitomala.

Apple Pay sidzagwiritsa ntchito ma terminals apadera omwe azitha kulumikizana ndi ma iPhones. M'malo mwake, Apple yakhazikitsa ukadaulo wa NFC pazida zake, zomwe ma terminals opanda kulumikizana sakhalanso ndi vuto. Momwemonso, njira yowonetsera sizinthu zomwe akatswiri a Cupertino adabwera nazo.

[chitani = "citation"]Msika waku Europe ndiwokonzekera bwino Apple Pay.[/do]

Komabe, palibe amene wakwanitsa kusonkhanitsa zidutswa za zithunzizi m’njira yoti agwirizanitse chithunzi chonsecho. Izi tsopano zakwaniritsidwa ndi Apple, koma pakali pano gawo lokha la ntchitoyo lachitika. Tsopano akuyenera kutsimikizira aliyense kuti khadi yolipira pafoni ndi yabwino kuposa khadi yolipira mu chikwama. Pali funso la chitetezo, pali funso la liwiro. Koma kulipira kwa foni yam'manja sikwatsopano, ndipo Apple iyenera kupeza mawu oyenera kuti Apple Pay ikhale yotchuka.

Chofunikira kwambiri pakumvetsetsa zomwe Apple Pay ingatanthauze ndikumvetsetsa kusiyana pakati pa misika yaku US ndi Europe. Ngakhale kwa aku Europe Apple Pay ingangotanthawuza kusinthika koyenera pazachuma, ku United States Apple ikhoza kuyambitsa chivomerezi chachikulu ndi ntchito yake.

Europe yokonzeka iyenera kudikirira

Ndizodabwitsa, koma msika waku Europe ndiwokonzekera bwino Apple Pay. M'mayiko ambiri, kuphatikizapo Czech Republic, nthawi zambiri timapeza malo omwe amavomereza ndalama za NFC m'masitolo, kaya anthu amalipira ndi makadi opanda mauthenga kapena pafoni. Makamaka, makhadi opanda kulumikizana akukhala muyezo, ndipo lero pafupifupi aliyense ali ndi khadi yolipirira yokhala ndi chipangizo chake cha NFC. Zachidziwikire, kukulitsa kumasiyanasiyana kumayiko ena, koma ku Czech Republic, makhadi nthawi zambiri amangomangiriridwa ku ma terminals (ndipo ngati ndalama zocheperako, PIN siyiyikidwanso) m'malo moyika ndikuwerenga khadi. kwa nthawi yayitali.

Monga ma terminals opanda kulumikizana amagwira ntchito pamaziko a NFC, sadzakhala ndi vuto ndi Apple Pay mwina. Pachifukwa ichi, palibe chomwe chingalepheretse Apple kuyambitsanso ntchito zake ku kontinenti yakale, koma pali chopinga china - kufunikira kwa mapangano omaliza ndi mabanki am'deralo ndi mabungwe ena azachuma. Ngakhale opereka makhadi omwewo, makamaka MasterCard ndi Visa, amagwiranso ntchito pamlingo waukulu ku Europe, Apple nthawi zonse imayenera kugwirizana ndi mabanki ena m'dziko lililonse. Komabe, poyamba adaponya mphamvu zake zonse pamsika wapakhomo, kotero amangokhala patebulo lokambirana ndi mabanki a ku Ulaya.

Koma kubwerera kumsika waku US. Izi, monga makampani onse okhala ndi zolipira, zidatsalira kwambiri. Chifukwa chake, ndizofala kuti makhadi amakhala ndi mizere ya maginito yokha, yomwe imafuna kuti khadi "isunthidwe" kudzera pa terminal pamalonda. Pambuyo pake, chilichonse chimatsimikiziridwa ndi siginecha, yomwe idatigwirira ntchito zaka zambiri zapitazo. Chifukwa chake poyerekeza ndi miyezo yakumaloko, nthawi zambiri pamakhala chitetezo chofooka kwambiri kutsidya lanyanja. Kumbali imodzi, pali kusowa kwa mawu achinsinsi, ndipo kumbali ina, kuti muyenera kupereka khadi lanu. Pankhani ya Apple Pay, chilichonse chimatetezedwa ndi chala chanu ndipo nthawi zonse mumakhala ndi foni yanu.

Pamsika wa ossified wa ku America, malipiro osagwirizana nawo anali osowa, omwe samveka kuchokera ku Ulaya, koma nthawi yomweyo akufotokozera chifukwa chake pali phokoso lozungulira Apple Pay. Zomwe United States, mosiyana ndi mayiko ambiri a ku Ulaya, sanakwanitse kuchita, Apple tsopano akhoza kukonzekera ndi zomwe adayambitsa - kusintha kwa malonda amakono komanso opanda zingwe. Mabizinesi omwe tawatchulawa ndi ofunikira kwa Apple chifukwa sizachilendo ku America kuti sitolo iliyonse ikhale ndi terminal yomwe imathandizira kulipira opanda zingwe. Iwo omwe Apple adagwirizana nawo kale, awonetsetsa kuti ntchito yake idzagwira ntchito kuyambira tsiku loyamba munthambi zosachepera mazana angapo.

Ndizovuta kulingalira lero komwe Apple ingakhale ndi nthawi yosavuta kupeza. Kaya pa msika wa ku America, kumene luso lamakono silili lokonzeka kwathunthu, koma lidzakhala sitepe yaikulu kuchokera ku yankho lamakono, kapena pa nthaka ya ku Ulaya, kumene, m'malo mwake, zonse zakonzeka, koma makasitomala akugwiritsidwa ntchito kale kulipira. mawonekedwe ofanana. Apple momveka idayamba ndi msika wapakhomo, ndipo ku Europe titha kuyembekeza kuti ithetsa mapangano ndi mabungwe akomweko posachedwa. Apple Pay sikuti imangoyenera kugwiritsidwa ntchito pazinthu wamba m'masitolo a njerwa ndi matope, komanso pa intaneti. Kulipira ndi iPhone pa intaneti mosavuta komanso ndi chitetezo chokwanira kwambiri ndi chinthu chomwe chingakhale chokongola kwambiri ku Ulaya, koma osati ku Ulaya kokha.

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