Dan Prazák Apple yalengeza zotsatira zazachuma mu gawo lachiwiri lazachuma la 2019, mwachitsanzo kuyambira Januware mpaka Marichi chaka chino. Chaka ndi chaka, kampaniyo inalemba kuchepa kwa malonda ndi phindu lonse. Ma iPhones makamaka sizinayende bwino, malonda omwe adatsika kwambiri. M'malo mwake, mautumiki, malonda a iPads ndi zinthu zina mu mawonekedwe a Apple Watch ndi AirPods apita patsogolo.
Mu Q2 2019, Apple idanenanso ndalama zokwana $ 58 biliyoni pazopeza zonse $ 11,6 biliyoni. Pa nthawi yomweyi chaka chatha, ndalama zomwe kampaniyo idapeza zinali $ 61,1 biliyoni ndipo phindu lonse linali $ 13,8 biliyoni. Chaka ndi chaka, uku ndikutsika kwa 9,5% kwa ndalama, koma ngakhale izi, Q2 2019 ikuyimira gawo lachitatu lopindulitsa kwambiri lachiwiri la chaka m'mbiri yonse ya Apple.
Ndemanga ya Tim Cook:
"Zotsatira za kotala ya Marichi zikuwonetsa momwe ogwiritsa ntchito athu alili amphamvu ndi zida zopitilira 1,4 biliyoni. Chifukwa cha izi, tidajambulitsa ndalama zamagwiritsidwe ntchito, ndipo magulu omwe amayang'ana kwambiri zobvala, nyumba ndi zowonjezera zidakhalanso mphamvu. Tidakhazikitsanso mbiri yakugulitsa mwamphamvu kwambiri kwa iPad m'zaka zisanu ndi chimodzi, ndipo ndife okondwa ndi zinthu, mapulogalamu ndi ntchito zomwe tikupanga. Tikuyembekezera kugwira ntchito ndi omanga ndi makasitomala pa msonkhano wa 30th Worldwide Developers Conference mu June. "
Kugulitsa kwa iPhone kunagwa kwambiri, ma iPads ndi ntchito zinachita bwino
Kachiwiri motsatizana, Apple sanalengeze kuchuluka kwa mayunitsi omwe amagulitsidwa ma iPhones, iPads ndi Mac. Mpaka posachedwa, idatero, koma polengeza zotsatira zandalama za kotala yomaliza ya chaka chatha, kampaniyo idadziwitsa kuti mayunitsi omwe amagulitsidwa pazida pawokha sanali chizindikiro cholondola cha kupambana ndi mphamvu yayikulu yabizinesi. Koma otsutsa anena kuti ndikungoyesa kubisa zobweza zokwera kwambiri pa ma iPhones okwera mtengo omwe mwina sangakhale ndi mtengo wapamwamba kwambiri.
Komabe, pankhani ya ma iPhones, ziwerengero za kuchuluka kwa mayunitsi ogulitsidwa zikadalipo. Kutengera lipoti laposachedwa lochokera ku kampani ya analyst IDC Apple idagulitsa ma iPhones pafupifupi 36,4 miliyoni mgawo lachiwiri lazachuma chaka chino. Poyerekeza ndi 59,1 miliyoni mu Q2 2018, uku ndikutsika kwakukulu kwa chaka ndi chaka kwa 30,2%, zomwe, mwa zina, zidapangitsa Apple kugwera pachitatu pagulu la opanga mafoni opambana kwambiri padziko lonse lapansi. Malo achiwiri adatengedwa ndi chimphona cha China Huawei, chomwe chidakula ndi 50% yodabwitsa pachaka.
Kugulitsa kwa ma iPhones kunakhudzidwa makamaka ndi zinthu zosasangalatsa ku China, pomwe kampani yaku California idakumana ndi makasitomala ambiri omwe amakonda kufikira foni yamtundu wopikisana. Apple ikuyesera kupezanso gawo la msika lomwe linatayika ndi zotsatsa zosiyanasiyana ndi kuchotsera pa iPhone XS yaposachedwa, XS Max ndi XR.
Mosiyana ndi izi, ma iPads adakula kwambiri pakugulitsa mzaka zisanu ndi chimodzi zapitazi, zomwe ndi 22%. Kupambanaku kungachitike makamaka chifukwa cha iPad Pro yatsopano, kukhazikitsidwa kwa iPad mini yosinthidwa ndi iPad Air kudatenganso gawo, koma kugulitsa kwawo kunathandizira pang'ono pazotsatira.
Ntchito monga iCloud, App Store, Apple Music, Apple Pay ndi Apple News+ yatsopano zinali zopambana kwambiri. Mwa izi, Apple idatenga ndalama zambiri kuposa $11,5 biliyoni, zomwe ndi $ 1,5 biliyoni kuposa gawo lachiwiri la chaka chatha. Ndikufika kwa Apple TV+, Apple Card ndi Apple Arcade, gawoli likhala lofunika kwambiri komanso lopindulitsa kwa Apple.
Sindikanaziwona ngati zakuda nkomwe. M'malo mwake, zikuwoneka ngati kupambana kwakukulu kwa ine. IPhone pakadali pano ili ngati Dacia wamagalimoto mumafoni. Koma mtengo wanzeru ndi Bentley. Dacia angagulitse bwanji chonchi? Ngakhalenso. Koma Apple imatha kugulitsa kusakaniza kwake kwa makina obwerera m'mbuyo ndi zida za mbiri yakale ndi mamiliyoni. Bravo Cook! Wachita bwino Apple!
Munafotokoza zinthu molondola kwambiri.