Tomas Chlebek Lero, December 1, ndi 29th World Eids Day. Kwa Apple, izi zikutanthauza, mwa zina, kuvala maapulo mu 400 Apple Stores mu mitundu ya malaya a Bono. YOFIIRA.
Kampeni ya (RED), yomwe imakweza ndalama zolimbana ndi Edzi, idakhazikitsidwa ndi woyimba wa U2 Bobby Shriver mu 2006 ndipo adalumikizana ndi Apple chaka chomwecho. M'zaka khumi adasankhidwa mkati mwa dongosolo lake 350 miliyoni madola ndipo Tsiku la Edzi la Dziko Lonse la mawa likutsimikiza kuti chiwerengerochi chidzawonjezeka kwambiri.
Apple yabweretsa zinthu zingapo zatsopano ndi zochitika mpaka izi. mankhwala, kuchokera ku malonda omwe gawo la phindu limaperekedwa polimbana ndi Edzi, limadziwika ndi mtundu wofiira ndi epithet "Product (RED)" mu dzina. Zatsopano zikuphatikiza chophimba cha batri cha iPhone 7, chikopa cha chikopa cha iPhone SE, choyankhulira chonyamula cha Beats Pill + ndi mahedifoni opanda zingwe a Beats Solo3.
Kuphatikiza apo, Apple ipereka dola imodzi pamalipiro aliwonse pa apple.com kapena mu Apple Store yopangidwa ndi Apple Pay pakati pa Disembala 1 ndi 6, mpaka $ 1 miliyoni. Bank of America idalonjeza zomwezo - mwachitsanzo, dola pakulipira kulikonse kudzera pa Apple Pay mpaka $ miliyoni imodzi. Kuphatikiza apo, chimbale chophatikiza cha The Killers chilipo pa iTunes, Osataya Zofuna Zanu. Phindu lonse kuchokera ku malonda mkati mwa United States lidzaperekedwa ku Global Fund, yomwe imathandizira kulimbana ndi AIDS, mwa zina (izi bungwe limagwira ntchito komanso kuchokera kundalama zomwe zapezeka mu kampeni ya (RED).
Opanga mapulogalamu nawonso alowa nawo mwambowu - mwachitsanzo, phindu lonse kuchokera kumalipiro amkati mwa pulogalamu omwe adaperekedwa pa World AIDS Day for Angry Birds ndi Clash of Titans adzaperekedwa. Omwe amapanga Tuber Simulator, Farm Heroes Saga, Zomera vs. Zombies Heroes, FIFA Mobile ndi masewera ena ambiri. Tsamba lalikulu (ndi lofiira) la App Store ladzaza nawo.
Dongosolo la Apple la (RED) chaka chino ndilakulu kwambiri lomwe lakhalapo. Tim Cook adati "adapangidwa kuti aziphatikiza makasitomala mwanjira iliyonse yomwe imatikhudza."
Kampeni ya (RED) inali imodzi mwazitsanzo zoyamba za zomwe zimatchedwa kulenga capitalism, lingaliro lomwe limachokera kuzinthu zachifundo zomwe mabungwe amagawana nawo (osati ndalama). Cook adathirira ndemanga pamalingaliro awa ponena kuti, "Lingaliro langa, lomwe limasiyana ndi ena, ndiloti, monga anthu, mabungwe ayenera kukhala ndi mfundo [...] kusiya dziko kukhala malo abwino kuposa momwe iye analili pamene iye analowa mwa iye.'
osaperekedwa kwa apulo koma kwa kasitomala
Bwanji osapanga zochepetsera zonsezo ndi ma dongles mu mtundu wa (RED), zomwe zingapange ndalama pano komanso mtsogolo;)
Zachidziwikire, Apple imathandizira zachifundo. Ndiuzeninso kuti Martians aundana padziko lapansi. Makasitomala amenewo amalipirabe, koma zikuwoneka ngati mphatso yochokera ku Apple yotchuka
Ndikungodabwa kuti ndi makasitomala angati omwe amagula zinthuzo tsopano chifukwa amazikonda kapena kuthandizira pulogalamu ya (RED).
akundinyengerera ndi ndalama zomwe ndasankhazo. Ndikumvetsetsa kuti ndi cholakwika, koma Apple imadzipangira yokha. Pansi pa Ntchito zinali zokwanira komanso minimalist, tsopano zili paliponse.
Izi ndi zomwe Apple Cook adachita. Kampani yochita ndale yomwe imaganizira kwambiri za jenda ndi kufanana kusiyana ndi zatsopano komanso, ndithudi, chifukwa chachikulu cha mliri wa HIV ndi kachilombo ka HIV, ponena za Edzi. Cholinga choyamikirika, ndithudi, ngati anyamata okhala ndi mbendera ya utawaleza asintha mabwenzi awo, angachite zambiri pa vuto la Edzi padziko lonse lapansi kuposa zochitika zonse za mankhwala (RED).
Kuchokera ku Apple, tili ndi bungwe losakhala lamanzere, lotsalira mokwanira pazachabechabe zosiyanasiyana, koma osati kumanzere pankhani yokweza mitengo yazinthu. Chitsanzo chapamwamba cha mfundo ziwiri zamasiku ano otchedwa otsalira atsopano.
Sindikunena kuti izi zikulepheretsa zotsutsana zanu zina, koma Apple adalowa nawo kampeni ya (RED) mu 2006 - zaka zisanu Tim Cook asanakhale CEO.
Chabwino, sitepe yotsatira inali kale ku Apple (zaka 8), ayenera kuti anakankhira pamenepo ndipo tsopano akungokankhira nthabwala :]