Apple ndi kampani yamtengo wapatali kwambiri padziko lapansi. Kachisanu.

Chaka chilichonse, Interbrand imasindikiza mndandanda, pomwe pali makampani zana ofunika kwambiri padziko lonse lapansi. Malo apamwamba pamndandandawu sanasinthe kwa zaka zisanu tsopano, monga Apple adalamulira kuyambira 2012, ndi chitsogozo chachikulu pa malo achiwiri komanso kulumpha kwakukulu kwa ena kupitilira pamndandanda. Mwa makampani omwe ali mu TOP 10, Apple yakula pang'ono chaka chatha, koma ngakhale izi zinali zokwanira kuti kampaniyo ipitilize kutsogolera.

Interbrand idayika Apple pamalo oyamba makamaka chifukwa amayesa mtengo wa kampaniyo pa $ 184 biliyoni. Pachiwiri panali Google, yomwe inali yamtengo wapatali $ 141,7 biliyoni. Microsoft ($80 biliyoni), Coca Cola ($70 biliyoni) inatsatira kudumpha kwakukulu, ndipo Amazon inatenga asanu apamwamba ndi mtengo wa $ 65 biliyoni. Pongolemba, pomaliza ndi Lenovo yokhala ndi $ 4 biliyoni.

Pankhani ya kukula kapena kuchepa, Apple idakula ndi ofooka atatu peresenti. MU kusanja komabe, pali odumphadumpha omwe apita patsogolo ndi makumi a peresenti chaka ndi chaka. Chitsanzo chingakhale kampani ya Amazon, yomwe ili pachisanu ndi 29% poyerekeza ndi chaka chatha. Facebook idachita bwino kwambiri, kumaliza yachisanu ndi chitatu, koma ndikukula kwamtengo wa 48%. Izi zinali zotsatira zabwino kwambiri pakati pa omwe adatenga nawo gawo. M'malo mwake, wotayika kwambiri anali Hewlett Packard, yemwe adataya 19%.

Njira zoyezera mtengo wamakampani pawokha sizingafanane ndi momwe zilili zenizeni. Akatswiri ochokera ku Interbrand ali ndi njira zawo zomwe amayezera makampani pawokha. Ichi ndichifukwa chake $ 184 biliyoni ingawoneke ngati yotsika pamene pakhala nkhani m'miyezi yaposachedwa kuti Apple ikhoza kukhala kampani yoyamba padziko lapansi kukhala yamtengo wapatali madola thililiyoni.

Chitsime: Chikhalidwe