Filip Brož Eddy Cue, wamkulu wachiwiri kwa purezidenti wa Internet Software and Services ku Apple, anali nthawi zonse wantchito wachitsanzo chabwino ndipo adasewera maudindo angapo ofunikira osati pazambiri zamawu. Cuban-American, yemwe ali ndi ana atatu, adagwira ntchito modzipereka ku Apple kwa zaka zopitilira makumi awiri ndi zisanu ndi chimodzi. Panthawi imeneyo, ali ndi udindo, mwachitsanzo, kupanga iCloud, adapanga intaneti ya Apple Store, ndipo adayimilira Steve Jobs pakupanga ma iPod. Sitolo ya iTunes ndi imodzi mwazopambana zake zazikulu.
M'zaka zaposachedwa, adayang'ana zamtsogolo za Apple TV ndi Apple Music. Anthu ochokera m'mafakitale a nyimbo, mafilimu, wailesi yakanema ndi masewera amamufotokozera kuti ndi munthu amene amachita ntchito yake mwachidwi ndipo nthawi yake yaulere amayesa kukonza ndikulowa zinsinsi za bizinesi yapa media. Posachedwapa, Cue adaperekanso Kuyankhulana kwa magazini ya Hollywood Reporter, yemwe adakambirana naye za ntchito yomwe Apple idzachite mu gawo la kanema wawayilesi ndi kanema.
Ntchito zatsopano
“Wina amandiuzabe kuti ngakhale tili ndi ma TV opitilira 900 kunyumba, kulibe chowonera. Sindimagwirizana nazo. Pali mapulogalamu osangalatsa kunjaku, koma ndizovuta kuwapeza, "akutero Cue. Malingana ndi iye, cholinga cha Apple sikupanga mndandanda watsopano wa TV ndi mafilimu. M'malo mwake, timayesetsa kuyang'ana mapulojekiti atsopano komanso osangalatsa omwe ndife okondwa kuthandiza nawo. Sitikufuna kupikisana ndi ntchito zotsatsira ngati Netflix, "Cue akupitiriza.
Eddy adalumikizana ndi Apple mu 1989. Kupatula ntchito, zomwe amakonda kwambiri ndi basketball, nyimbo za rock ndipo amakondanso kusonkhanitsa magalimoto okwera mtengo komanso osowa. M'mafunsowa, amavomereza kuti adaphunzira zinthu zambiri m'munda wa multimedia ndi mafilimu kuchokera ku Jobs. Cue anakumana ndi Steve pamene sankayang'anira Apple yekha, komanso studio ya Pixar. Cue ndi m'modzi mwa akazembe akuluakulu komanso okambirana, popeza adasaina mapangano ambiri ofunikira ndikuthetsa mikangano yambiri munthawi ya Steve Jobs.
"Sizowona kuti Apple ikufuna kugula situdiyo yayikulu yojambulira. Ndi zongopeka. Ndikuvomereza kuti oimira situdiyo ya Time Warner ngakhale misonkhano ingapo ndi zokambirana zambiri zinachitika, koma pakadali pano tilibe chidwi ndi kugula kulikonse," Cue adatsindika.
Mkonzi Natalie Jarvey z Hollywood Reporter adayang'ananso phunziro la Cue mu Infinite Loop panthawi yofunsa mafunso. Kukongoletsa kwa ofesi yake kumasonyeza kuti ndi wokonda kwambiri mpira wa basketball. Cue anakulira ku Miami, Florida. Anapita ku yunivesite ya Duke, komwe adapeza digiri ya bachelor mu economics and computer science mu 1986. Chifukwa chake ofesi yake idakongoletsedwa ndi zikwangwani za timu ya basketball yaku yunivesiteyo, kuphatikiza osewera akale. Kutoleredwa kwa magitala ndi ma vinyl discography athunthu a Beatles ndizosangalatsanso.
Ubale ndi Hollywood ukukula
Mafunsowo adawululanso kuti Apple ikufuna kupitiliza kukonza ndikukulitsa mwayi wogwiritsa ntchito Apple Music komanso kuthekera kwa Apple TV. M'nkhaniyi, ikukonzekeranso kulowa m'madera atsopano, omwe, komabe, amagwirizanitsidwa ndi zinthu zomwe zakhazikitsidwa kale kapena zipangizo. "Chiyambireni iTunes Music Store (tsopano ndi iTunes Store), takhala tikugwira ntchito limodzi ndi opanga ndi oimba. Kuyambira tsiku loyamba, timalemekeza kuti ndizo zomwe ali nazo ndipo ayenera kusankha ngati akufuna kuti nyimbo zawo zikhale zaulere kapena zolipiridwa, "Cue akufotokoza poyankhulana. Ananenanso kuti ubale wa Apple ndi Hollywood ukukula pang'onopang'ono ndipo padzakhalanso malo opangira mapulojekiti atsopano mtsogolomo.
Mtolankhani adafunsanso Cue momwe zikuwonekera ndi zomwe zalengezedwa ndi pulogalamu ya pa TV ya Vital Signs kuchokera kwa membala wa gulu la hip-hop NWA Dr. Dre. Cue akuti alibe nkhani. Iye ankangoyamikira mgwirizano. M'sewero lakuda la semi-biographical, rapper wotchuka padziko lonse Dr. Dre, yemwe ayenera kuwonekera m'mabuku asanu ndi limodzi.
Tiyeni tingowonjezera izo molingana ndi Wall Street Journal Apple yawonetsa chidwi ndi kugula kwa ntchito yotsatsira nyimbo ya Tidal. Ndi ya rapper Jay-Z ndipo imanyadira kupatsa ogwiritsa ntchito nyimbo zosatayika, zomwe zimatchedwa mtundu wa Flac. Tidal siili kumbali, ndipo ndi ogwiritsa ntchito 4,6 miliyoni omwe amalipira, ndikutsutsa ntchito zomwe zakhazikitsidwa. Amakhalanso ndi mapangano apadera ndi oimba otchuka padziko lonse lapansi, motsogozedwa ndi Rihanna, Beyoncé ndi Kanye West. Ngati mgwirizanowo ungadutse, Apple sakanangopeza zatsopano ndi zosankha za nyimbo, komanso ogwiritsa ntchito omwe amalipira.
Pepani, koma ndikupeza iTunes makamaka kukhala wosavuta kugwiritsa ntchito. Kungowonjezera chirichonse kuchokera ku nyimbo kapena kanema ndi ululu weniweni.
Wakhala akuchita izi kwa zaka 26 ndipo akuchita mopusa. Iwo ayenera kumuika mu Guinness Book of Records.