Apple ilibe dongosolo lomveka bwino la ntchito yake yapa TV. Opanga amadandaula za kusintha kosalekeza komanso kutsindika kosafunikira pa kulondola

Ntchito pa ntchito yotsatsira, yomwe Apple idalengeza chaka chatha, ikupita patsogolo. Komabe, malinga ndi malipoti atsopano, akuluakulu a kampani akusokoneza kupanga mafilimu ndi mndandanda. Opanga chiwonetserochi akuti kugwira ntchito ndi Apple ndikovuta, kutchula kusowa kuwonekera, kusamveka bwino, komanso oyang'anira ngati zosokoneza.

M'malo mokonzekera njira yochizira pakati pawo, Tim Cook adalangiza opangawo ndikuwapempha kuti asakhale "oyipa" kwa Apple. Malinga ndi Cook, Apple ikuyesera kulinganiza kufunikira kwa ziwonetsero za sewero komanso kuyesetsa kwazomwe zili "zochezeka ndi mabanja". Koma mikangano ndi zongoganiza zimabweretsa kuchedwetsa komanso kuchedwa. The New York Post adanena, kuti Apple ikhoza kuyambitsa ntchito yake yotsatsira kumapeto kwa chaka ndi mawonetsero ochepa chabe, koma ziyembekezo zinali zapamwamba kwambiri.

Panthawi imodzimodziyo, mndandanda wa mapulogalamu omwe anakonzedwa poyamba ankawoneka ngati odalirika kwambiri ndipo panalibe kusowa kwa mayina otchuka. Koma sizomwe zakonzedwa zokha zomwe zili chopunthwitsa. Apple ikuwonekanso kuti ikusintha mapulani kumbali yaukadaulo nthawi ndi nthawi, pomwe oyang'anira amayenda kuchokera ku Los Angeles kupita ku sukulu ku Cupertino, California. Nyuzipepala ya New York Post ikukamba za kusintha kwakukulu, kuchotsedwa ntchito ndi kulembedwa ntchito kwa ojambula atsopano, ndipo opanga akudandaula za kusamveka bwino pazomwe Apple ikufuna.

Sizikudziwikanso kuti ntchito yotsatsira idzapezeka bwanji kwa achinyamata. Tim Cook amaumirira pazolondola komanso "zaulemu" zomwe zingatheke ndipo amayesetsa kupewa nkhani zotsutsana monga chikhulupiriro kapena zoyipa zaukadaulo. Mu 2017, kukonzekera chiwonetsero cha Carpool Karaoke, chomwe chinayenera kutengedwa ndi Apple, chinakumananso ndi zovuta zofanana. Panali kukana kochititsa chidwi kwa zochitika ndi zochitika zonse zomwe zonyansa kapena nkhani zogonana sizinali zokondweretsa Cook ndi gulu lake.

Apple iyenera kupereka zambiri mwatsatanetsatane za ntchito yomwe ikubwera posachedwa mwezi uno ngati gawo la Keynote yake yamasika.